JB Daguené’s Post

I was talking to a friend the other day and he asked me why I decided to start Sales Crusader. It made me realize that I’ve never really told the origin story before. Read on if you’re interested to know why and how we got started. As a CSO of Leadbright (shoutout to the one and only Martin Borowski!) I was logging a ton of hours each week trying to keep up with the prospecting and outreach needed to fill my sales pipeline. I'd spend hours manually sending connection requests, crafting personalized messages, and trying to book meetings - while also nurturing my existing leads and closing deals. I realized that this constant grind of prospecting was keeping me from doing the parts of my job that I truly loved - building deep relationships with my best-fit customers and delivering an incredible sales experience. I knew there had to be a better way. So I started exploring automation and this new AI ‘thing’ on the block called ChatGPT, tools that could help me be more efficient and effective with my prospecting efforts. After testing out a variety of different options, I landed on what would end up being the first version of what would become Sales Crusader. I had more time to focus on the high-level strategy and meaningful conversations that move the needle.  I had something that was helping me be successful in my role.  The results were incredible - I was able to navigate and amplify myself into more meetings, have deeper discussions with prospects without worrying about a backlog of manual outreach, and grow more meaningful relationships than ever before. When this happened, more business happened. That's when I knew I had the opportunity to help amplify other sales, and executive professionals with the same recipe blend of SaaS, copywriting, and strategy. So I decided to turn my solution into a software and services agency, and Sales Crusader Consulting was born. Now, our mission is to help teams and executives everywhere, to amplify great people and organizations marketing and sales leaders. With our expert network, bespoke copywriting, and our platform, we amplify you. With Sales Crusader, we work with you in maintaining the highest level of personalization in our approach to sales outreach, as your priorities are our priorities.  We connect you with elite professionals and leading organizations while preserving the genuine, personal interactions that are key to building successful relationships. I'm so proud of how far we've come, but this is just the beginning. The future of sales is automated, intelligent, and always will be customer-centric. And Sales Crusader is leading the charge. If you're a sales or marketing leader or individual contributor struggling with reaching the right prospects, effective messaging at scale, or have yet to find product market fit, I'd love to show you how the team at Sales Crusader can transform your workflow and your results. Reach out anytime - I'm always happy to chat. Stay amplified. -RM

Lead generation isn't one-size-fits-all. You’ve got new prospects, those you're nurturing, and the ones ready to buy. Each group requires a different approach. If your goal is to gain new clients, ensure your strategies align with that specific stage in the sales journey. Focus on the right problem, and you’ll get the right results!

Get your product or service in front of the RIGHT people! Lead generation isn’t just about quantity—it’s about quality. A hundred leads mean nothing if they’re not the right fit. It’s about getting in front of the right people, not just aimlessly pitching to anyone who will listen. The challenge is figuring out how to reach the audience that truly needs what you offer.

When it comes to getting new clients and generating new business, you’ve got a thousand ways to do it. However, in order to have predictability and be able to scale your business, you can’t just randomly “throw spaghetti at a wall” and see what sticks. Not if you want a sustainable pipeline of quality prospects ready to talk to your team. You need a system. But which is more important: lead generation or sales development? Check out our blog to learn more: https://lnkd.in/ebkZ9N5k

Most SDRs and sales teams often overlook inbound prospecting because they tend to associate sales prospecting with outbound efforts—cold calling, email outreach, and list building. Outbound is seen as the proactive side of sales, where the team is actively searching for new leads, so naturally, it gets the bulk of their attention. They feel like they’re doing more by reaching out, building lists, and chasing prospects. But here’s the thing: inbound leads are just as valuable, if not more. Not a complete guide, but in my last post, I shared some insights 👇

Closing sales isn’t just hard work—it’s an art, especially for startups navigating crowded markets 😏 But do you know that your Sales Team might have an ally here 👀 A thriving community can help them close deals faster and bring in more revenue 🤑 So here is how community-driven sales work 👇 1️⃣ Community-qualified leads Your community is a goldmine of potential leads and insights! And guess who knows them best? Exactly! A community team! They are the ones whom people trust the most, and they can definitely save some time for sales folks in finding the best match! 📌 Community insight = direct line to pain points and needs 💸 If 20% of your 500-member community expresses interest in solving a specific problem, that’s a great targeted lead list waiting to convert. If your product costs $200, and your sales team closes monthly 15% of those leads, that's: 20% x 500 x 15% x $200 = $3,500/month gained ✅ 2️⃣ Social proof and case studies When your community shares success stories, reviews, and real-world use cases, they’re creating social proof 📣 Your Sales Team can leverage this authentic content to strengthen pitches and reduce objections from potential customers. 📌 Impact of social proof = higher conversion rates 💸 If your Sales Team handles 300 qualified leads/month and community-generated case studies, boost the close rate from 20% to 25%, that's: 300 leads × 5% increase in close rate × $200 deal value = $3,000/month gained ✅ 3️⃣ Referrals that fuel sales A well-nurtured community becomes a referral engine, generating warm leads for your Sales Team that are easier to convert because they already trust you! 📌 Referral Revenue = Average deal value × Referral rate × New customers 💸 If your product/service costs $200, with a 10% referral rate and 50 new customers monthly: $200 × 10% × 50 = $1,000/month gained ✅ 🎁 As a bonus, your community reduces sales friction by: 👉 answering FAQs for prospects 👉 explaining product features 👉 addressing objections before your Sales Team even steps in It’s like having an extension of your Sales Team operating 24/7 🚀 🔑 TL;DR: Your community isn’t just a social gathering—it’s your Sales Team’s secret weapon. From lead qualification to referrals, your community powers faster deals, greater trust, and higher revenue 💪 #CommunityROI #SalesGrowth #BusinessDevelopment

"My lead generation efforts are on fire, but we aren't closing any deals." If this applies to you, make sure to ask yourself and/or your team the following three questions: ✋ Do you have a well-defined road map to shepherd your prospect from a qualified lead to a customer? ✋ Do you have a value proposition that differentiates your solution and draws the prospect into a conversation about your product or service? ✋ Have you spent time thinking about the objections people give you about your product or service and then how to address them effectively? The solutions you're looking for are determined by the questions you ask. PS. One way I assist my clients is by conducting a sales assessment. Some clients use the information to implement solutions on their own, while others choose to engage with me to help them with fractional sales solutions for the problems they are trying to solve. Either way, you win because this assessment helps determine what needs to be stopped, started, and continued in your sales efforts.

Our latest blog post illustrates how important it is to be proactive and innovative in lead generation, something we capitalize on daily for our clients - find out more, below: 👇 💥 https://lnkd.in/gjQ-zMNi #VSAProspecting #ValerieSchlitt #CustomerService #LeadGeneration #B2BStrategies

Chasing New Channels Won't Fix Your Year-End Sales Push Day 43 of 100 days writing on LInkedin Challenge I had an interesting client conversation this week... They wanted better results fast, so they started pushing to expand into Facebook, Twitter, everywhere. I get it. Year-end sales pressure is real. But here's what I told them: If you need sales NOW, new marketing channels are the last place to look. Here's why: ❌ New channels = New learning curves ❌ New channels = New audiences to warm up ❌ New channels = Longer time to results Instead, here's where to focus for quick year-end wins: ✅ Existing Client Upsells • Create a free training session • Show them how to maximize current solutions • Introduce complementary products • They already trust you - use it ✅ Existing Client Referrals • Offer incentives for introductions • Your clients know others with similar needs • Warm leads close faster ✅ Late-Stage Prospects • Create year-end closing incentives • They're already familiar with your solution • Less education needed ✅Leverage Social Proof • Get fresh testimonials from best clients • Share success stories in newsletters • Show prospects they're in good company 💡 Remember: In B2B, especially with longer sales cycles, your fastest path to revenue is through people who already know, like, and trust you. New channels can wait. Focus on your warm network first. Question: What's your most effective year-end sales strategy? Post 43/100 Photo by JJ Ying on Unsplash

Sales pipeline management is not easy! 🤯 It all starts with knowing the difference between sales suspects and sales prospects. ✨ In this article on QuotaPath, you'll find a breakdown of these two crucial categories and some actionable tips on how to nurture each group effectively. 💡 🔍 Learn to spot the subtle cues that separate casual interest from genuine buying intent, streamline your sales process, and convert more leads into loyal customers. 🛒🔄 Ready to optimize your pipeline? Check out the full article! 👇 https://lnkd.in/dXRBNgRj #SalesSuccess #PipelineManagement #B2BSales #LeadGeneration #SalesTips