JDE Peet's’ Post

How to ensure #customerloyalty through #Tribalism . An interesting video .

ANNOUNCEMENT: Introducing Sport Culture Advisors: Driving Brand Growth I’m beyond excited to announce the launch of Sport Culture Advisors! Together with my former colleague Brian Mangione, we’ve created a partnership fueled by a passion and 40 years of experience for helping brands thrive in the competitive world of apparel and consumer products. With decades of experience working alongside some of the world’s most iconic brands, we’re ready to empower businesses to grow, scale, and achieve their full potential. This is the start of something truly game-changing, and we can’t wait to help your brand make an impact! What We Do: We specialize in bridging the gap between manufacturers and retailers, leveraging strong industry relationships and innovative strategies to create growth opportunities. Here’s how we deliver results: Design & Product Development: Creating products that resonate with target markets. Sales Management & Market Expansion: Expanding market reach by introducing new accounts and scaling existing ones. E-Commerce Strategies: Utilizing platforms like TikTok to uncover unique online sales opportunities. Marketing & Campaign Development: Building impactful campaigns that boost visibility and credibility. Global Partnerships: Leveraging relationships with top industry executives and retailers to open new doors. Why Work With Us? Proven Expertise: Decades of experience with brands like Adidas, Nike, and Fila. Tailored Strategies: Solutions customized to meet your unique business needs. Innovative Online Sales: Creative approaches to grow your digital footprint. Robust Industry Relationships: Connections that drive opportunities and success. Let’s Work Together Ready to grow and scale your business? Contact Sport Culture Advisors today to explore how we can drive impactful results for your brand. Follow us on LinkedIn for updates and insights, and let’s turn your vision into reality. "Scaling Brands. Fueling Growth." https://lnkd.in/d97bUZtP https://lnkd.in/dgJHPuTR

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗙𝗿𝗶𝗲𝗻𝗱𝘀𝗵𝗶𝗽 𝗗𝗮𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝘆𝗼𝘂'𝘃𝗲 𝗲𝘃𝗲𝗿 𝘀𝗲𝗲𝗻? Yesterday, as we celebrated the true power of friendship, it reminds me of an iconic marketing stunt by 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚, the brand that never fails to amaze us with its ever-innovative experiential marketing ideas. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗶𝘀 𝗙𝗿𝗶𝗲𝗻𝗱𝘀𝗵𝗶𝗽 𝗺𝗮𝗰𝗵𝗶𝗻𝗲👇 It’s a 3.5m tall vending machine, that rewards ‘𝟐 𝐟𝐨𝐫 𝟏 𝐂𝐨𝐤𝐞 𝐨𝐟𝐟𝐞𝐫’ only if two friends come together to climb up to make most of a Friendship Day celebrations. 𝗔𝗺𝗮𝘇𝗶𝗻𝗴, 𝗶𝘀𝗻’𝘁 𝗶𝘁? It's not often a brand will put an obstacle between its product and customers, but that's exactly what 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 did. The move instantly resonates with us, highlighting the beauty of shared moments and the joy of friendship. 👉Now that’s my favorite campaign around #FriendshipDay. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿𝘀? #HappyFriendshipDay #InternationalDayOfFriendship #CocaCola #MarketingAndAdvertising #UniqueMarketingStories #ExperientialMarketing

What does it really take to build a category leading brand? In business, there's a difference between being a player and being the KING of your category. For me, the journey with gloveglu has been all about becoming that Category King – standing out in a crowded market by creating real value for our customers. Every day is an opportunity to grow, improve, and strengthen our position. Being a Category King isn’t a destination—it’s an ongoing pursuit.

Just watched this really detailed case study by Think School on YouTube. Beautifully narrates how a passionate and dedicated effort can save a doomed brand and make it among the best! https://lnkd.in/dS_vFvAt

🎥 From Hustles to Hospitality: My Journey Through Career Transitions 🌟 Ever wondered how a career path can twist and turn from nursing to PR, jewelry, and food & beverage marketing? This video takes you behind the scenes of my story—a mix of grit, passion, and endless learning that led me to where I am today. Watch me reflect on the lessons from switching industries, building brands, leading creative teams, and juggling roles across the hospitality world. From fashion magazines to restaurant openings, each experience shaped my approach to storytelling, brand building, and leadership. ✨ Check it out and join the conversation on career transformations, industry shifts, and why following your passion doesn’t always mean sticking to the same path #careerjourney #hospitalityindustry #marketingtips #lifelonglearning #womeninbusiness https://lnkd.in/gJcxP_tG

Brand Champions has grown rapidly over the past few years. Something I am so proud of throughout this journey is that we have stayed true to our core values as a company. This commitment has been crucial, and the key to our success. One of our core values at Brand Champions is that it's nice to be nice. Since we work so closely with our clients as a hands-on team, building strong relationships is essential. A strong relationship leads to better outcomes, ensuring everyone’s a winner. No one wants to dread coming to work, and we’re fortunate to work with genuinely nice people. This is because we are selective about the clients we work with. To maintain the high standards we are known for, means we need to choose our clients just as carefully as they choose us. How can we work as an extension of a team if they don’t share our values or respect each member of my team? The simple answer is that it would be impossible. Throughout this journey of growth, I am grateful that we have maintained this core belief. To our clients, thank you for sharing this journey with us and for embodying the values we hold dear. Your respect, collaboration, and shared vision have been instrumental in our mutual success. I can’t wait to see what the future holds! #MarketingTeam #ClientRelationships #ItsNiceToBeNice

Wow! Stuff reveals new Head of Marketing 👏 The British toy manufacturer has revealed the appointment of Kerry Tarrant as its first-ever Head of Marketing & Brands. Tarrant has nearly two decades of marketing experience within consumer goods and has worked for some of the toy industry's most well-known brands including Vivid, Flair, and most recently IMC Toys, where she held the position of Senior Marketing Manager of the UK & Germany. Her appointment signifies an exciting new chapter for the toy specialist as it looks to grow its marketing department for the first time. Dawn Lavalette, Managing Director of Wow! Stuff, commented: "We’ve actually never had a marketing department or a marketing lead. We’ve always wanted one and with our products gaining really good traction organically, it was time to professionalise that part of our business." Tarrant added: "Wow – I’ve become a Wow! Stuff-er! During my 15 years in the industry, working with some of the most inspiring leaders and exciting brands, I’ve kept an admiring eye on Wow! Stuff and watched as it has grown to become one of the most innovative and visionary toy companies out there." "And now I’m a part of this amazing team! I do feel a bit like it’s my first day at school and the nerves are starting to creep in, but I’m ready for this next adventure.” “I can’t wait to get my teeth into marketing some of the most awesome products and seeing the reactions of kids – and big kids. I’ve already seen some of what’s to come for 2025 and it’s staggering – I’ve never seen anything like it.” #News #Toys #Licensing #Marketing #Brand #Strategy #Growth #Leadership

When I first found out that Wrapped was in the process of turning the inside of a vehicle into a relaxing "spa-like" experience I honestly had no idea how they would pull it off. Bota Bota wanted to deliver an impactful and experiential campaign and man did this one deliver! Watching the video now I couldn't be more impressed with how it turned out. I really think this is only scratching the surface of what we are able to achieve in the world of experiential marketing so hopefully this is the first of many. Check it out for yourself! #oohadvertising #ooh #experientialmarketing #outofhome #outdooradvertising

It took a minute, but The Pour is back! In our latest newsletter, we dive deep into brand voice, Graza's foray into granola, and our latest marketing campaign for Aaji's (coming soon to a Midatlantic Whole Foods Market near you!). I love writing these missives for Cider. It's a chance to do work outside of the format of Google Slides or email, and it forces me to look around, take notice, and reflect. I also love the opportunity to ask nosy questions to brand builders I know and respect (hi Claudia Naim-Burt!). If you don't already subscribe to The Pour, please visit www.ciderbrand.co/the-pour to read our past issues, and you can sign up at the footer on our website. Oh, and it's worth flagging: we've got some capacity in Q4 and Q1, so give us a ring if you'd like to chat! #brandstrategy #brandthinking #femalefounders