JEM Productions’ Post

Did you realize that nearly 30% of purchases made online are returned? That's a significant figure that can impact any e-commerce business. To address this, consider a strategic approach to reduce return rates and enhance customer satisfaction. Imagine offering a bundle, such as a set of speakers and a headset, typically priced at €249. Now, flip the script by making the least expensive item a complimentary bonus. Picture this: a customer buys a speaker for €49, and as a delightful surprise, receives the headset for free. This method isn't just a guess; it's backed by research. A study conducted by two Korean scholars in the realm of psychology and marketing in 2018 revealed a fascinating insight: consumers are about 50% less inclined to return their purchase if it includes a free gift, compared to a standard bundle deal. The psychology behind this is compelling—returning a free item triggers a sense of loss, making customers reconsider the return process. Implementing this strategy could not only reduce returns but also enhance the overall shopping experience. Why does this approach work so effectively? It leverages the powerful human emotion of not wanting to lose out. Before you dismiss this, think about its potential impact on your return rates and customer satisfaction levels. Ready to give it a shot in your online store? Stay tuned for more insightful marketing strategies by following us. . . . #socialmediatips #emailmarketing #socialmediastrategy #marketingstrategy #marketingtips #marketing101 #onlinemarketing #socialmediamanagement #socialmedia #digitalmarketing #marketingconsultant #marketingonline #contentcreator #digitalmarketingagency #onlinebusiness

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