Jeneration PR’s Post

PUBLICITY | Whether you're just starting out or looking to refine your PR strategies, these three books provide the knowledge you need. Discover the power of storytelling, effective communication, and PR for startups with these expert recommendations. 🌟 #PRPros #CareerAdvice https://lnkd.in/dEeUUs-E

Every PR crisis holds the potential for growth and transformation. Learn key strategies to turn challenges into opportunities and strengthen your brand in my latest write-up!

To deliver on your goals, your PR campaign needs create a steady drumbeat of marketable moments—ones that you can share, reshare, package, and repackage—reminding your customers why you exist and what you’re great at doing. So what's the secret? Read my recent Fast Company article on 5 steps to great PR! https://lnkd.in/g3tfMMPb

I've been running my PR agency for about 18 years (woah, that number sounds crazy as I type it!). Over the last 18+ years, I had to learn a lesson (or five 😆) the hard way - and I DON'T want the same for you! So today I'm breaking down the 3 biggest lessons I've learned so you can skip some of the trial and error. I'm here to help you build a PR-based business you LOVE - and we're gonna do it better together! Save these tips as you start thinking about the shifts you need to make to scale your agency in Q4, and be sure to share with a fellow PR business owner who needs this too

If there's one thing I see often is the lack of planning with the in-house communications department and/or the PR agency yet the expectation is always wanting big ROI. Not going to happen if you lack the foresight to bring your comms/PR partners in early and keep them in the loop often. The big moments take planning and time. If that isn't something you can or are willing to do, might as well stop paying a PR agency. 💁♀️ Thanks for the great read, Mark Pasetsky!

Do you know how to brief a PR Agency so that you get the most out of it? The brief is one of the most important phases when looking to work with a PR company. It explores exactly what you expect, what the deadlines and budgets are, and allows you to state your intent from the off. You need to be forthcoming here. You need to provide good, accurate information, otherwise it is a case of rubbish in, rubbish out, and no one wins. You wouldn't jump in a taxi and not tell the driver your destination. You wouldn't go to the doctor and ask them to guess your diagnosis. The same is true here. If a PR Agency doesn't know what you are trying to achieve, who you are trying to reach, your pain points, or your competitors, then you can’t possibly expect them to create a proposal that is even close to being right. For some top tips on how to brief a PR Agency correctly, or to download a brief template, take a look at the below. #howtobrief #pragency

I'd like to outline some basic steps and strategies to help you create a well-structured PR budget. Read more: https://hubs.li/Q02zQxh30 Post written by Alexander Storozhuk, Forbes Councils Member.

Unlocking the potential of PR for your business just got easier. 🗝️ Dive into our blog for essential insights on choosing the right PR agency that aligns with your vision and values. From understanding the 'why' behind their work to seeing real results, we guide you through making an informed decision 👉 https://loom.ly/Iz7-Sys

Struggling to stand out in a crowded market? Discover the PR secrets that can boost your brand. Read “Crafting a Winning PR Strategy for a Competitive Market.“ by Juddie tojah on Medium: https://lnkd.in/dmgQmN4S