📈 "How can Influencer Marketing help startups to achieve $1B market penetration?" 📈 An actual inquiry Digital Voices received last week. Gabrielė Palepšaitė and the Surfshark team are the best people to help answer that question. We are thrilled to feature Gabriele on this episode of Visionary Voices. ✅ Over the past five years, Surfshark have scaled massively to become Lithuania's second ever unicorn ✅ Their data-driven, test and learn approach to Influencer Marketing has seen them scale success globally ✅ From being hundreds of creators' first brand deals, to partnering with MrBeast - they have been an essential part of empowering the Creator Economy ✅ Surfshark has debunked industry myths that organic influencer content can't drive sales or ROAS BUT, what has struck me most about the Surfshark team after 5 years of working together is their consistent approach to innovation. They launch new products, try new strategies, markets and partnerships to make sure the brand keeps growing. We've loved being a small part of your crazy rocket ship journey! Gabrielė Palepšaitė, Giedrius Petraitis and Regimantas Urbanas 💙 #innovation #influencermarketing #VisionaryVoices #CreatorEconomy #unicorn 57/100
Building trusted relationships is the key to scaling success in the Influencer Marketing industry 🌟 Surfshark has been a valued client of ours for over 5 years. Together, we've developed an Influencer Marketing strategy that focuses on driving global growth and leveraging long-term partnerships to expand impact and scale 🚀 In this episode of Visionary Voices, we are joined by Head of Influencer Marketing at Surfshark, Gabrielė Palepšaitė who has been part of the Surfshark team for as long as they have been our client. Tune in as Gabrielė shares: ✨ Insights from her career journey, managing Surfshark's influencer strategy across the US, Asia, and Europe ✨ Campaign highlights with creators like Mr Beast and building lasting influencer relationships ✨ Why Influencer Marketing is a trusted way to have your brand represented through different lenses across the globe #influencermarketing #creatoreconomy #influenceragency #brandmarketing #brandpartner #surfshark #visionaryvoices
