Feeling truly inspired following a webinar with the mighty Mary Beth West, APR, FPRCA, a powerful voice advocating for ethical practices in PR, especially for whistleblowers. As a whistleblower herself, she is one of the few who can truly say that she "talks the talk and walks the walk." Mary Beth’s presentation was a stark reminder that, as PR practitioners, we are in a unique position to be the voice of ethics. There is a real role for PR in calling out bad behaviour so that reputations can be salvaged. Today, too many toxic cultures use their PR departments to cover up misconduct. Some frightening findings from her research that she highlighted included: - The PR industry lacks strong ethics codes, especially in digital communications. We regularly see instances of manipulation, concealment, data construction, evidence being destroyed, and tracks being covered. “It’s the Wild West,” quoting her. - Data shows that employees continue to face exceptionally high levels of pressure to compromise workplace standards or the law, while workplace misconduct is at an all-time high. Very few employees say they work in a strong ethical culture—an alarming 87% indicated that their workplace does not have a strong ethical culture, according to the Ethics & Compliance Initiative. - Very few PR ethics codes by professional organisations include elements of code enforcement. Out of 24 codes analyzed, Mary Beth’s research found that only 6 made it easy for whistleblowers to submit complaints, and none of them touched on anti-retaliation—a major issue when calling out misconduct or corruption. Now, how can we equip ourselves to handle these situations? Ask yourself these questions: - Are we being asked to communicate information we know is untrue or of dubious merit? - Are we observing internal management behaviours that intimidate people with less power, to advance a cover-up of serious and substantiated problems? - Is the company helping law enforcement or government investigators… or not? - Is your CEO overly charismatic to the point where they are practically worshipped by stakeholders and the media? - Does your CEO leverage PR buzzwords internally and externally—like “purpose”—in ways that seem manipulative? According to The Pulse Business, PR & Comms practitioners are divided on whether whistleblowers should be seen as enemies of their brands. Most believe that "it really depends on what has happened" (44% of respondents). Ultimately, a lot of work remains to be done to raise awareness around these issues. Thank you, Mary Beth, for advocating for this important cause and for working to protect the integrity of our profession. 💐 #PREthics #WhistleblowingInPR #SpeakUp #PRLeadership #EthicalPR
Thank you for sharing Jennifer Sanchis MPRCA MCIPR - it's a timely reminder among all the noise, that this profession bears responsibility for ensuring ethical communications practises are followed.
Public Relations Strategist
3moJennifer Sanchis MPRCA MCIPR … Thank you so very much 🙏 for this most kind and supportive post! For whistleblowers, the struggle in service to doing the right thing can be the biggest challenge in one’s career, as it certainly has been in mine due to excessive retaliation. I truly feel grateful for your sharing my message with your followers, to help the PR industry rise up and do our best work, in good faith, even amid others who have different ideas.🌷