Jennifer Gordon’s Post

Summary and link of one of this year's best SXSW keynotes: Top Entertainment Trends for 2024: What the Data Says with Rob Jonas (https://buff.ly/3PQ59dT) 👍 INSIGHTS: - Global on-demand audio streams grew by 22% in 2023, hitting 4 trillion for the first time - Latin music, especially Regional Mexican, saw significant streaming growth in the US, driven by cultural/demographic factors - Younger audiences are driving the rise of country music on streaming platforms - Music discovery is increasingly happening through visual mediums like movies, TV shows, video games, and short-form video apps - Multilingual music listeners use community platforms and messaging apps like Discord, Reddit, and WhatsApp for discovery - Superfans spend significantly more on music, merch, and physical products compared to average listeners - Direct-to-consumer (D2C) physical sales were up nearly 30% in 2023, with 60% of D2C titles being current releases - The share of English-language content in top global tracks continues to decline as non-English music rises - Female artists' share of top streaming grew to over 30% in 2023, with Taylor Swift's massive success - Live music events drive significant local streaming increases for artists before/after shows - Metadata challenges persist, with unmatched royalties and potential manipulation as AI content grows 🔧 TOOLS: - Streaming viewership model for analyzing TV/film popularity - Analysis of music streaming data correlated with concert ticket sales - Identification of unmatched royalties and rights holder issues - Tracking of new audio ISRCs uploaded daily to streaming platforms 💡 TRENDS: - Continued growth of music and video streaming - Rise of short-form video for music discovery, especially among Gen Z - Increasing impact of non-English/multilingual music globally - Growth of current female artists in streaming share - Resurgence of the live music industry post-COVID - Challenges around metadata, rights management, and royalty payments - Proliferation of creator-uploaded content overwhelming top streaming tiers 🥇 HACKS: - Leveraging music/TV/film soundtrack connections for artist discovery - Utilizing streaming data to optimize concert touring routing/ticket pricing - Nurturing superfen relationships through direct-to-consumer offerings - Adapting music marketing to visually-driven discovery by younger audiences - Focusing on local/regional demographics and cultural tie-ins for music promotion - Exploring messaging apps like WhatsApp for multilingual/cross-border fan outreach

Just finished listening to "#Data in #MusicMarketing: #Analytics for Success": https://lnkd.in/g5AgZmqq via SXSW recordings. Takeaways for those just getting started: *Everyone loves Chartmetrics but MelodyIQ is also a solid platform. *Reverse Engineer: if you see an artist like someone else, look at who supported the reference artist early on -- who in the press, who in radio or playlisting, what venues. *While you may want to be on all DSPs or streaming platforms, ensure you put your focus and nurture the platforms you are getting more back from. Similar with geography -- have someone on the ground in regions where you're getting traction. *You can DM someone working in editorial at DSP so long as well-packed, thoughtful and not bombarding them. Having someone at the DSP in your network to help you is a good idea.

Still in Austin for SXSW? Be sure to check out Luminate CEO Rob Jonas' featured session, "Top Entertainment Trends for 2024: What the Data Says" tomorrow at 11:30am CST. Last year, Luminate's CEO, Rob Jonas, broke news from the SXSW stage, revealing that music streaming platforms saw an average of 120K new tracks uploaded per day in the first few months of 2023 -- a new record high. It was just one of the many entertainment trends Jonas highlighted using Luminate's consumption and audience research data, the most trusted in the industry. Jonas will be back in 2024 to do it all over again in his third consecutive year as featured speaker. Luminate's data, more than 20 trillion points across music, film, TV, streaming, gaming, and more, will inform the insights that will be shared. They will include everything from super fan behaviors and changes in the global music landscapes to trends in SVOD viewership and how audience behaviors continue to shift in an interconnected world.

📢 𝗔𝗪𝗔 𝗮𝗻𝗱 𝗕𝗼𝗼𝗺𝗽𝗹𝗮𝘆 𝗱𝗮𝘁𝗮 𝗵𝗮𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝗱𝗱𝗲𝗱 𝘁𝗼 𝗼𝘂𝗿 𝗱𝗮𝗶𝗹𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱, 𝗶𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝘀𝗲𝗰𝘁𝗶𝗼𝗻! 📊 Labelcamp clients who opted-in the Merlin-AWA deal and/or the Merlin-Boomplay deal can now track the use of their catalog on both platforms, and already have access to data from early November. 🌐 With these two platforms on board, labels and distributors gain access to an enriched DSP dataset, covering a wider range of geographic markets, music genres, and user engagement patterns. ⛺ Read the full article on our blog and find out more about our daily Trends analytics service: https://lnkd.in/eAzdXf_i

As we continue to grow our marketplace and partnerships, we're thrilled to bring cutting-edge solutions to our clients to help them grow their music business. Our latest partnership with Mogul revolutionizes royalty tracking and management. Never before has there been a way to track all your income by rights type in one place! On Mogul, you can: 🔗 Link Companies and Platforms: Seamlessly connect all your royalty collection sources. 📊 Gain a Comprehensive Revenue Picture: Get a clear view of your sound recording and publishing incomes. 📈 Stay Informed: Access real-time insights and detailed royalty reports. 💡 Optimize Revenue Streams: Use strategic insights and analysis to maximize earnings. 🚀 Discover New Revenue Opportunities: Benefit from an ongoing audit that uncovers new ways to earn. Mogul’s technology tracks royalties across streaming services, radio, TV, and live performances. By identifying and recovering unclaimed or underreported royalties, Mogul can significantly boost your revenue. Want to know more? Click here: https://lnkd.in/eTf5A6F8 #Revelator #Mogul #MusicIndustry #MusicTech #Royalties #Innovation #MusicBusiness #Marketplace #MusicRights

Welcome back 360 major label artist deals.... In 2006 I joined Warner Music Group as part of an acquisition spree to turn the company (then in the doldrums of piracy riddled industry) into a full 360 solution for artists. Then of course streaming came along and most major labels forgot about that strategy. Now, 18 years on, as streaming flattens out - LOOK WHAT IS BACK! This slide is from Universal Music Group's Capital Markets Day deck (which you can find here: https://lnkd.in/eEGbxSkz) So, if you are an artist considering signing to Universal.....get ready for another rights land grab as they look to secure merch and direct to fan rights. But in a world where the "Why?" of a major label is under review - will any artist with leverage actually do this? Why would they be a better solution vs. leaning into (say) Spotify or TikTok's D2C fan tools? Or any of the other start up super fan solutions? We'll watch with interest.

🎶Exciting News! 🎶 I’m thrilled to share my latest project analyzing 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 𝐝𝐚𝐭𝐚 using 𝐏𝐨𝐰𝐞𝐫 𝐁𝐈! 📊✨ This project dives into the world of music streaming, uncovering fascinating insights about artists, tracks, and listener preferences. In this report, you'll discover: - 🎤 𝗧𝗼𝘁𝗮𝗹 𝗦𝘁𝗿𝗲𝗮𝗺𝘀: A staggering 486.9 billion streams across 936 tracks!  - 🌟 𝗧𝗼𝗽 𝗔𝗿𝘁𝗶𝘀𝘁𝘀:Featuring icons like The Weeknd and Taylor Swift dominating the charts. - 🎵 𝗠𝗼𝘀𝘁 𝗦𝘁𝗿𝗲𝗮𝗺𝗲𝗱 𝗧𝗿𝗮𝗰𝗸𝘀:Unveiling the hits that have captivated audiences worldwide. - 📈 𝗧𝗿𝗲𝗻𝗱𝘀 𝗢𝘃𝗲𝗿 𝗧𝗶𝗺𝗲:Analyzing streaming patterns by release year and day. Explore the insights yourself by visiting this link https://shorturl.at/2F7ip Check it out on my GitHub for more details!    🔗 https://shorturl.at/N3hOi #DataAnalysis #PowerBI #Spotify #MusicTrends #DataVisualization

Staying ahead in the music industry requires constant vigilance, as trends, technology, and business models continually shift. To ensure long-term success, musicians and industry professionals must remain informed and adaptable. Whether it's embracing new streaming platforms, leveraging social media marketing strategies, or exploring innovative revenue streams like NFTs, staying informed is paramount. Keep an eye on emerging artists, study data analytics, and engage with your audience to stay relevant and competitive. Stay tuned to the beat of change to thrive in the dynamic music landscape. #MusicIndustry #Trends #Innovation #Adaptability #MusicTech #BusinessModels #StreamingRevolution #SocialMediaMarketing #AudienceEngagement #StayInformed

Music is a business, so let’s start using the data businesses should use. Streaming platforms don’t use monthly listeners as their primary metric—they use subscribers. They don’t measure plays—they measure revenue. They don’t focus on pre-saves—they focus on conversion. A core part of EVEN is unlocking an artist’s data. This starts with first-party data and consumption insights, but more importantly, data that tells the story of the state of their business. Metrics like revenue per view, conversion rate, and total page views. Data like referrers, devices, and operating systems. And of course, to paint the picture in ways we’re all familiar with, how this data translates into the vanity metrics we’ve grown accustomed to, such as Streaming Equivalent. When artists and teams can start measuring what matters, they can truly take control of their careers, revenue, and relationships with fans. Because how does 1,250 streams equal 1 album sale? But that's for another day. Let's get EVEN. #musicindustry #musicnews #dtc #superfans #streaming #data #fans

🎥 Revolutionizing Distribution for Film and TV: Music AI x Audible Magic 🎶 We’re thrilled to announce our partnership with Audible Magic, bringing together Music AI’s cutting-edge cinematic stem separation and Audible Magic’s gold-standard music identification! Together, we’re making it easier than ever to manage and distribute content across territories with precision and efficiency. This collaboration is about more than just technology—it’s about empowering teams with tools that simplify workflows, future-proof catalogs, and open up new creative possibilities. From isolating audio elements in video to identifying and replacing tracks for global distribution, this partnership is a game-changer for the film and TV industries. Learn more about how this partnership is shaping the future of audio and technology. 🔗 Read the full story: https://hubs.la/Q02_77KT0 📆 Book at Demo: https://hubs.la/Q02_78Lw0 #MusicAI #AudibleMagic #MusicTechnology #FilmProduction #TVProduction #AIInnovation #StemSeparation #MusicLicensing #Partnerships #ContentManagement