Jennifer Zaurov, MBA’s Post

We live in a world where personal social media use is often mistaken for proficiency. But there's a difference in promoting ourselves on our own socials vs understanding a brand's voice, their viewers, their potential, and how to build a comprehensive strategy that engages and builds digital momentum. #SocialMediaManagement is stewardship. Make sure the person who stewards your content/community has more than enthusiasm backing them up.

Jon-Stephen Stansel what you say here is so true but I have given up on explaining it to companies. Social media management is a critical pillar of brand success in the ever-evolving digital communication landscape. Yet, despite its significance, the misconception persists that anyone with a smartphone can effectively manage a brand’s online presence. This oversimplification undermines the true complexity of the role. Social media management is not merely about posting pictures or crafting clever tweets. It transcends the superficial. Effective social media management requires strategic foresight, a deep understanding of consumer behaviour, brand consciousness, and digital savviness. It’s a specialized role that is pivotal to your business’s public image and overall success. The stakes are high. Entrust it to professionals who understand the complexities and can navigate the digital landscape effectively. In the end, remember this: Your business’s reputation is priceless. Handle it with the gravity it deserves.

I agree with this on a multitude of levels but at the same time, this is a role that many companies, especially in companies adjacent to the games industry. I think that the reason most companies see it as an entry-level position is because they assume that anyone can do it at a high level without a college degree. This opinion is tacitly false as a successful social media manager has to know not only your company but your competitors, your customers, and the social media trends that can be applied to that industry. The trick then becomes, how can we show companies the value of a successful social media manager without placing unfair metrics on the success of a social media program?

Social Media Manager is not an entry-level position. It's not something you can just put an intern in charge of. It doesn't fall under "other duties as assigned." Social media management is a skill that takes time, training, and experience to develop. And it needs to be recognized as the professional skill that it is. #SocialMediaManager #SocialMediaManagement

⚠️Why are social media managers still not getting the respect they deserve?⚠️ I think they are actually, but not by the masses quite yet. I would love to hear peoples opinion on this topic. How come social media managers are so underrated in the business world? . . . #sociamediamarketing #digitalmarketing

The more I learn about managing a brand’s social media, the more I realize that I can’t just block an hour or two on my calendar each week to schedule posts. It takes time, talent to do it well and dedicated resources to do it well.

Managing multiple social media platforms is different than managing your own social media accounts.

Social Media Manager is not an entry-level position. It's not something you can just put an intern in charge of. It doesn't fall under "other duties as assigned." Social media management is a skill that takes time, training, and experience to develop and it needs to be recognized as the professional skill that it is. The fact that we still have to say this in 2025 is maddening. #SocialMedia #DigitalMarketing #JobSearch

Social Media Manager is not an entry-level position. It's not something you can just put an intern in charge of. It doesn't fall under "other duties as assigned." Social media management is a skill that takes time, training, and experience to develop and it needs to be recognized as the professional skill that it is. The fact that we still have to say this in 2025 is maddening. Follow for more! #socialmedia #bawyeos #jobs #bawyeosmediahub #socialmediamanager

Social Media Manager is not an entry-level position. It's not something you can just put an intern in charge of. It doesn't fall under "other duties as assigned." So, why in 2024 are people still listing social media manager as an entry-level position? If you treat social media management as an entry-level role, you can also expect entry-level results. #SocialMediaManager #SocialMediaMarketing