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Strategic Marketing | International Trade | Competitive Intelligence | Entrepreneurship | MBA

#FreshFromThePress Super-Mario does it again! A report on EU competitiveness which details: 1/ The weak points of EU competitiveness 2/ Why massive productivity improvements are essential 3/ Concrete propositions for the required new framework Key takeaways on the four building blocks to achieve an effective and collective EU industry strategy: #1 Building Block Full implementation of the #SingleMarket 🔥 Remaining trade frictions in the EU mean that Europe is leaving around 10% of potential GDP on the table. 💡 For an in-depth analysis of the Single Market conundrum, dive deep into "Much more than a market report" by Enrico Letta (Publication Date: April 2024, see link in comment) #2 Building Block Align industrial, competition, and trade policies to fulfill the overall strategy 💡 Important Projects of Common Interest (#IPCEI) should be expanded to include all forms of innovation that could push Europe to the frontier in strategically important sectors and benefit from EU financing. #3 Building Block Finance the main areas for action, requiring massive investments unseen for half a century in Europe — such as the defense industry, cross-border energy grids, computing, and connectivity infrastructure. 🔥 To digitalize and decarbonize the economy and boost the EU's defense capacity, the total investment-to-GDP rate will need to rise by around 5 percentage points per year, reaching levels last seen in the 1960s and 70s. 💡 A 2% increase in the level of total factor productivity within ten years could already be sufficient to cover up to one-third of the required fiscal spending. #4 Building Block Reform the EU’s governance by increasing the depth of coordination and reducing the regulatory burden. 🔥 More than 60% of EU companies view regulation as an obstacle to investment, with 55% of SMEs identifying regulatory obstacles and the administrative burden as their greatest challenges. 🔥 The average timeline to decide and implement a new law is about 19 months due to outdated decision-making processes. ➡ "EU countries are already responding to this new environment with more assertive policies, but they are doing so in a fragmented way that undermines collective effectiveness." This week’s must-read for thought-provoking insights!

Jeremy George

Strategic Marketing | International Trade | Competitive Intelligence | Entrepreneurship | MBA

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