How do you get consumers to buy your products when you are trying to deliver against a sustainability agenda? Make them "irresistibly superior and more sustainable" Consumers buy experiences. If you need to make changes to your product or packaging to align with your sustainability goals, then put the emphasis on creating a superior experience, which also happens to be sustainable. "Lead with performance and build in sustainability as part of it". Virginie Helias shares some wonderful examples of how they at Procter & Gamble are centering their sustainability agenda on this premise, from stripping down the number of ingredients in shampoo to washing detergent that works in cool water (saving energy usage). Well worth a 12min watch: https://lnkd.in/ghWSjxrg We specialise in the holistic experience consumers have of product and packaging, helping clients work towards their sustainability goals with irresitible experiences #sustainability #renovation #innovation #branding #productexperience
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"Her personal mission to build not only better business practices but better products." Those are the opening words from paul beban, whom I sat down with during #ClimateWeek for the #SDGLeaders series to discuss how our strategy to embed sustainability into our business is coming to life, across our brands, operations, supply chain, and throughout our partnerships. I invite you to watch our conversation here: https://lnkd.in/dc6D5jtK to see how we’re taking a holistic approach to help create a scalable impact. Let me know what you think. #Sustainability #ItsOurHome https://lnkd.in/dRpkF3ti
P&G | How P&G’s focus on ‘irresistible superiority that is more sustainable’ is creating value
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PPAI just released a formal definition of sustainability for the Promotional Products industry! "Sustainability in the promotional products industry means making, sourcing, and distributing promotional items in ways that reduce negative environmental and social impacts while supporting long-term economic success." The definition also emphasizes five key areas: Environmental Responsibility, Social Equity, Product Lifecycle Considerations, Transparency & Accountability, and Governance. #Sustainability #PromotionalProducts
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TRANFORM YOUR SUPPLY CHAIN WITH CIRCULAR ECONOMY #supplychainsolutions #supplychainvisibility #businessandmanagement #businessgrowthstrategy
Transform Your Supply Chain with Circular Economy . . . Dive into the world of circular economy in supply chain management! Discover how integrating circular economy principles into your supply chain can drive sustainable growth. Join the conversation to explore key strategies and unlock opportunities for innovation, efficiency, and environmental stewardship. Let's shape a future where sustainability is not just a goal, but a reality. #sustainablebusiness #greensupplychain #sustainablegrowth #circulareconomy #supplychaininnovation
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Join us in paving the way for a greener future with our focus on sustainable business practices in supply chain management. Explore innovative strategies to minimize environmental impact, enhance social responsibility, and optimize operational efficiency. 🌱 Benefit from: - Ethical sourcing practices - Carbon negative footprint - Transparent supply chain operations - Commitment to sustainability goals Embrace sustainability as a driver for success and make a positive impact on the planet. Explore our sustainable business solutions today! 🚀 🌐 #SustainableBusiness #SupplyChainManagement #GreenFuture
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Embrace Industry 5.0’s values by choosing love, sustainability, and local produce. Together, we can create a wasteless world where people and technology work in harmony. Read more about Industry 5.0 here: https://lnkd.in/d3iDavJg
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Inside Sustainability's latest issue highlights some of JFAlmeida's most impressive steps toward sustainability and innovation. From our heritage to recent projects, the article captures our commitment to a more sustainable textile industry. Check it out on page 154 for a closer look 🌱 #Sustainability #Innovation
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Consumers hold the power to influence the market by choosing products in sustainable packaging or by encouraging their favorite brands to make more planet-friendly choices. Empowering consumers to make informed decisions is vital, and we’re providing tools and knowledge to support the shift toward environmental responsibility in the packaging industry. What actions can consumers take to be part of this movement for a cleaner planet? Share your ideas below!
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We’re thrilled to introduce Scope 3 Magazine your new digital platform dedicated to building a global network of Scope 3 and Supply Chain Sustainability executives. 🌍 ✨ Scope 3 emissions - those beyond your direct control - often account for the largest share of your carbon footprint. As sustainability executives, you play a pivotal role in engaging suppliers, reducing emissions, and leading your organisation towards a net-zero future. Scope 3 Magazine is your essential resource for staying ahead in this critical area. Join the Scope 3 network today to: ✅ Stay informed on the latest sustainability trends and regulations ✅ Build strategies for effectively managing upstream and downstream emissions ✅ Lead the transformation to sustainable supply chains for a greener future 🌱 Backed by the trusted legacy of our globally recognised brands like Supply Chain Digital, Procurement Magazine, and Sustainability Magazine, we're ready to do it again with Scope 3! Follow us now: Scope 3 Magazine #Scope3 #Sustainability #CircularEconomy
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What Makes a Supply Chain Sustainable? Integrating environmental and social considerations into every phase is the cornerstone of sustainable supply chain management. Here’s how businesses are making impactful changes: → Responsible Sourcing → Circular Economy → Energy Efficiency → Ethical Labor Practices → Transparency and Traceability By rethinking supply chains, businesses not only foster sustainability but also build operational resilience and brand loyalty. #SustainableBusiness #GreenSupplyChain #CorporateResponsibility #EcoFriendly #SustainabilityLeaders #RenewableEnergy
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The drive towards sustainability has never been more pressing, but let's be transparent - it's no small task. Implementing a #CircularEconomy requires rethinking our processes and systems, challenging the status quo of 'take-make-dispose'. Yet, the effort is worth it – both for the planet and the evolving demands of our customers. In a circular economy, every end-of-life product becomes the starting point for something new. This cradle-to-cradle approach reduces waste, conserves resources, and opens up innovative avenues for value creation. To our peers in the industry, let’s leverage our collective expertise to create supply chains that are not only efficient but also regenerative by design. It is our responsibility to champion eco-friendly practices that lay the groundwork for a sustainable, profitable future. The question is no longer if we should adapt to a circular economy, but how to do it well. Read more about embracing the circular economy in our blog post: https://lnkd.in/enKT6GYx #Sustainability #EcoFriendly #supplychaininnovation
Creating Sustainable Value Through Circular Economy Practices
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