Jeremy Reis’ Post

You are failing both your donor and your organization when you are too soft with your ask in direct response mail or email. I know that's direct, but it needs to be. Your donors give because they love your cause and because they want to help someone. When you are too shy to ask, you're stealing an opportunity from them to make a difference - something they want to do. Your donor has a heart for the cause and you have a passion to do good work, let the two unite! We fall back on words like "support" and "help" when we should really say GIVE NOW or DONATE TODAY. Prospective donors don't understand the nuance. They don't want it either: be clear with them so they understand exactly what you're asking them to do. This advice applies only to direct marketing channels - one-on-one fundraising requires more nuance and relationship to understand how to ask appropriately. #fundraising

🤨IDP? What the heck is that? If you don’t know, and you’re hoping to raise more money as a fundraiser, you might be in trouble. 💭Your IDP is your Ideal Donor Profile. Your IDP represents your perfect donor. The people most likely to support your cause. Think of your top donors today. That’s your IDP. They have the capacity to give and they’ve shown an affinity for your cause or causes like yours. They’re generous with their time and they LOVE what you do! ❓What role does IDP play in fundraising and why is this important? 💡If you haven’t defined your IDP and your planning to market via email or social media, you’re likely to waste precious resources, most notably time and money. Appealing to everyone is not an effective strategy when it comes to marketing. You’re likely to find people who already support causes they care about, simply aren’t attracted to yours, or don’t possess the means to support your mission. 👤 Having an IDP assures you’re spending the right time and resources on the right people. It is imperative that your mission fits the market you’re appealing to. 🤝 In preparation for year end and Giving Tuesday 2024, before you create a campaign of any kind, take the time to sit down with your team and decide what your ideal donor/funder looks like. Keep it simple and remember, the best way to meet new ideal donors is through your existing donor base. Focus on building those relationships with your top supporters and ask if they know of anyone that would be as willing to support your cause as they are. ❤️Take care of your donors and the causes they care most about and they’ll take care of you, telling everyone they know about you. #nonprofitfundraising #nonprofitleadership #givingtuesday2024

3 audiences that you need to reach in this EOFY digital fundraising campaign: 1. Top of your funnel: Those who don't know about your great cause yet, but would support, volunteer or donate to if they knew about you. 2. Middle of your funnel: Your existing followers and website visitors who don't donate yet. But just need a prompt to take action. 3. Your existing donors. Moving them from a one off gift to a recurring gift. Need help with your digital fundraising? I help good grow. DM me.

Your charity's homepage is often the first impression for potential donors and volunteers. Is yours making the impact it should? - Key elements of an effective charity homepage: - Clear mission statement: Concisely explain your purpose - Compelling hero image: Show your impact visually - Strong call-to-action: Make it easy to donate or get involved - Impact statistics: Demonstrate your effectiveness with numbers - Recent news or updates: Show you're active and transparent - Testimonials: Let beneficiaries or supporters tell your story - Easy navigation: Help visitors find what they need quickly - Mobile responsiveness: Ensure a smooth experience on all devices Remember: your homepage should inspire action while clearly communicating who you are and what you do. What element do you think is most crucial? Any you'd add to this list? #CharityWebsites #NonprofitMarketing #DigitalFundraising #WebDesign #FreelanceCopywriter #CharityCopywriter

Win Big this Year-End Giving Season with CharityAuctionsToday! As we approach the year-end giving season, nonprofits need a fundraising platform that’s simple, effective, and ready to help you raise more with less effort. That’s where CharityAuctionsToday comes in! Here’s why we’re the best choice to maximize your year-end success: ✅ Ease of Use – No tech experience required! Our platform is user-friendly, so you can focus on your mission, not the details. ✅ Customizable Auctions – From silent auctions to raffles, create the perfect event that aligns with your cause. ✅ Built-In Payment Processing – Secure, simple, and hassle-free payments for your donors. ✅ Powerful Marketing Tools – Promote your event with integrated email, social sharing, and event ticketing options. ✅ World-Class Support – Our team is here to guide you every step of the way, ensuring a smooth and successful campaign. This is your opportunity to make an impact and raise funds for your mission without the complexity. Let us help you win big this year-end! 🎯 https://lnkd.in/gKgXqWd5 #Nonprofits #Fundraising #YearEndGiving #CharityAuctions #FundraisingMadeEasy #NonprofitSuccess #AuctionForGood #CharityAuctionsToday

Corporate Partnership professionals - what metrics are you tracking? It's likely most people at your charity would say that income is the only indicator of a successful fundraising programme, but you know there's a lot more to it than that! Acquisition - (Quality!) prospects identified - Introductory meetings - Inbound enquiries - Proposals sent to new prospects Retention - Repeat gifts - Avg annual uplift - Length of partnership - Churn rate - Lifetime value Engagement - Meetings/events with donors - Emails/videos/updates shared - Thank yous (hot tip: thank more than you think is necessary 😊) - Donor feedback/responses As well as measuring how much income you are bringing in, tracking things like these will allow you to understand your donors experience with your organisation. What are you tracking? #CorporateFundraising #StrategicPartnerships #FundraisingIdeas

Who doesn't love a weekday holiday! Speaking of holidays... Here’s a popular question we usually get around Christmas: Q: Tax and Christmas are both major giving seasons. What are some key differences to consider in your fundraising strategy? A: Tax-time campaigns tend to attract fewer donors, but those donors often give larger amounts – making it a great time to target corporations and high-value supporters. On the other hand, fundraising campaigns at Christmas 🎄 gets a broader audience of donors giving smaller amounts. To maximise engagement, offer a wide range of donation tiers, making it easy for donors to choose with clear dollar handles in your creative. 🎁 What more tips to succeed this Christmas on digital? Read: https://lnkd.in/gecZfU5q #fundraisingstrategy #ntegrity #australiancharities #notforprofit #digitalfundraising

AND most text messages are read within 3 minutes of delivery! For #nonprofits, this immediacy can be a game-changer for donor engagement and fundraising success. At Tatango we specialize in helping organizations like yours tap into the power of SMS/MMS to drive results. If you’re curious about how texting can boost your efforts, message me—I’d be happy to share more insights. Let’s make every message count!

"𝗠𝗼𝗿𝗲 𝗱𝗼𝗻𝗼𝗿𝘀 𝗺𝗲𝗮𝗻 𝗺𝗼𝗿𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀" 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗮𝗺𝗮𝗴𝗶𝗻𝗴 𝗺𝘆𝘁𝗵𝘀 𝗶𝗻 𝗳𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴. Think about it: 🔴 More donors often mean more administrative work. 🔴 More donors lead to less time for meaningful interactions. 🔴 More donors don’t guarantee long-term engagement or bigger gifts. The truth is, chasing quantity over quality hurts your mission in the long run. When fundraisers spend more time onboarding new donors than nurturing existing ones, or chasing numbers instead of motivated prospects, the cycle of burnout starts, and donor fatigue creeps in. 𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱? Focus on deepening relationships with your core supporters. It’s the fundraisers who build long-term, meaningful connections that ultimately raise more for their cause—without burning out in the process. Fundraising isn’t about collecting names. It’s about creating advocates for your mission. Which path are you taking? #fundraising #nonprofits

📈 Reach your donors where it matters most—on their phones! SMS boasts a 99% open rate, making it the most reliable channel. Engage faster and with more impact than email or other methods. Ensure your message is read, not buried. 🚀 Unlock the power of SMS for your fundraising campaigns today! #SMSFundraising #NonprofitGrowth #FundraisingSuccess #GivingSeason