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In a recent article for Australian Hotelier, Andrew Lewis discussed how effective revenue management is crucial for navigating the current challenging climate we face, by using data to understand customers and then optimising various aspects of the business to improve profitability and guest satisfaction. 🖱️ Missed it? Click here: https://hubs.li/Q02Fc7B90 As Melissa Kalan, CEO of ARMA - Australian Revenue Management Association, so aptly puts it, “Revenue management is an essential business discipline that significantly enhances the bottom line. Regrettably, skill development in this area is frequently neglected within the hospitality and tourism sectors.” To address this gap, ARMA alongside Allara Learning, has launched a new nationally recognised and accredited course in Revenue and Yield Management Fundamentals, providing professionals with the necessary skills to optimise revenue and drive financial growth. 🎓 Check out the new course here: https://hubs.li/Q02Fc3sB0

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