When your company changes its logo, how important is it that you retire that t-shirt with the old logo? How about changing that pricey store sign? In Burger King’s case, they thought it was worth a purchasing their largest franchisee (for $1 billion in cash) to ensure brand consistency across locations. They believe that updating their image will help them reclaim their #2 market position from Wendy’s. Another great case study proving that investing in brand consistency has impact on market share. Love to see it. #branding #marketing
Restaurant Brands International (RBI), which owns the iconic fast food chain, Burger King, is purchasing the burger shop's largest franchisee in the U.S. for a whopping $1 billion in cash. RBI's purchase of Carrols Restaurant Group is expected to be completed by the end of Q2 2024 and will also include an additional $500 million in investments to update and remodel more than 1,000 Carrols-owned locations. https://lnkd.in/gptQC5Hv
Pharmacy Acquisitions Manager at Hy-Vee, Inc. Real Estate
11mo#1 Wendy's. #2 Burger King. I am surprised McDonald's isn't #1.