👂 Why Voice Of Customer (VOC) important to collect and connect with each touch points? 👄 Voice of the Customer (VOC) is a fundamental aspect of customer experience management. 🤝 Throughout the customer journey, it involves gathering positive and negative feedback, opinions, and recommendations from customers. 🗨 Organizations can gain valuable insights into their customers' needs, preferences, and overall satisfaction levels by collecting and connecting with each touch point. 💔 💔 💔 Majority of customers are thinking would switch to different brand after 3 or 4 negative experiences. Create seamless experiences: 🌏 What are the customer's expectations? 🌏 Are we being met or exceed customer expectations? 🌏 Where are the basic friction points? 🌏 Are we capturing the customer verbatims to invent our brands and technology? 💓 VOC is called HERTBEAT of organization. 💓 JEY #customercentricity #customercentric #customerexperience #customercare #customerservice #leadership #icare #wecare #customer #brand #product
Gathering feedback and insights from customers helps in meeting their needs and improving satisfaction levels. By focusing on VOC, organizations can identify friction points, exceed expectations, and innovate their products and services. Great insights!
most important thing (VOC with 5W1H)
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Chief Customer Experience (CX) and strategy | 🏆 Winner DIA Award | Customer Experience Advisor | Your Guide to Customer-Centric Growth | Speaker | Making CX work in organisations
2moGreat insights, Jeyaraman Veerappan ! 🌟 The Voice of the Customer (VOC) truly serves as the heartbeat of an organization. By actively engaging with customers at every touchpoint, businesses can not only identify areas for improvement but also uncover hidden opportunities to enhance the customer experience. Understanding customer expectations is crucial—it's not just about meeting them but exceeding them. The statistics you shared highlight the urgency of addressing negative experiences; with customers willing to switch brands after just a few disappointments, organizations must prioritize seamless interactions. Ultimately, a robust VOC strategy fosters loyalty and cultivates a customer-centric culture that benefits everyone involved. I’m curious—how does your organization distribute these valuable insights across different teams to ensure everyone is aligned and can act on them effectively? Looking forward to seeing how more companies embrace this approach!