Josh Francia’s Post

If you’re not ‘doing Black Friday’ this year, I really do suggest that you make sure to alert your potential customers to that fact. The discount frenzy is pervasive across many sectors- even outside of retail; and so there’s a lot of conditioning of prospective buyers at the moment. Things like: Banners- we’re not doing Black Friday; here’s why… Or- use your email optin pop-up to signal that the best offers will be made available by email, OR that your best offer is live right now if they optin. As I’ve been saying lately, if you have a strong value proposition, don’t feel obliged to participate. Does this help someone?

If you’re not ‘doing Black Friday’ this year, I really do suggest that you make sure to alert your potential customers to that fact. The discount frenzy is pervasive across many sectors- even outside of retail; and so there’s a lot of conditioning of prospective buyers at the moment. Things like: Banners- we’re not doing Black Friday; here’s why… Or- use your email optin pop-up to signal that the best offers will be made available by email, OR that your best offer is live right now if they optin. As I’ve been saying lately, if you have a strong value proposition, don’t feel obliged to participate. Does this help someone?

I have been talking to so many businesses and agency owners about this in the last few weeks… A killer Black Friday offer isn’t just about slashing prices or flooding inboxes. It’s about combining psychology with strategy to create an irresistible experience for shoppers. Why? Because Black Friday shoppers are evolving. They want value, not just discounts. They need to feel your offer is special, limited, and worth their attention. This is where the real art and science blend: ↳Psychological triggers Understand urgency, scarcity, and exclusivity. These aren’t just tactics - they’re a necessity to make consumers feel they’re getting in on something remarkable. ↳Data-driven strategy Leverage data on past purchase behaviors, peak sales hours, high-intent customers. This can give you a powerful competitive edge. ↳The Irresistible Offer Flash sales, bundles, limited-time products - these stand out far more than a blanket discount. Craft offers that make your Black Friday feel like a can’t-miss event. This year, the brands that win will be those who elevate their Black Friday approach beyond “30% off” - making it an exceptional experience rather than just another sale. Are you ready to create Black Friday offers that truly matter?

Black Friday discounts are killing your brand value ↓ (how to fix it): 67% of customers don't trust Black Friday's "original" prices. Black Friday is: - training customers to wait for sales - crushing your profit margins - attracting one-time buyers - devaluing your product instantly Smart brands do Black Friday differently. 🔥 Here's the winning formula: ↳ Keep discounts between 20-30% (sweet spot) ↳ Bundle your best products ↳ Include premium features usually sold separately ↳ Offer exclusive bonuses valid only during BF ↳ Add more value to your products The best Black Friday strategy? → Build trust first, discount second. Focus on discounts that protect your brand value while still driving sales. -- Found this valuable? ♻️ Repost to help others! What's your idea on a discount strategy? (P.S. Follow me George for more marketing tips!)

Black Friday is just around the corner! But what about brands that want to skip the discounts? 🤔 Here’s how we advise clients to offer value without markdowns: ➡️ VIP Experiences: Early access or private shopping hours to make customers feel exclusive. ➡️ Limited Editions: Launch a unique, Black Friday-only product that excites loyal fans. ➡️ Free Perks: Small add-ons like gift wrapping or extended support that boost value. ➡️ Purpose-Driven Purchases: Tie sales to a cause, letting customers make a difference with their buy. How do you approach clients who want a Black Friday without discounts?

𝗟𝗮𝘀𝘁-𝗠𝗶𝗻𝘂𝘁𝗲 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗣𝗹𝗮𝗻: 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗧𝗼𝗼 𝗟𝗮𝘁𝗲! With just one week left, here’s how to make the most of Black Friday: 1. Simple Promotions: Focus on 1-2 deals, like "Buy One, Get One" or 20% off bestsellers. 2. Engage Customers: Send email blasts or texts to highlight exclusive offers. Quick Digital Updates: Add banners to your website and post eye-catching deals on social media. 3. In-Store Experiences: Offer flash sales, gift bundles, or festive décor to enhance shopping. 4. Team Ready: Brief staff on promotions and reward top performers. Even last-minute, you can make Black Friday a success with clear offers and urgency!

Why SoFlo Black Pages Businesses Should Offer a Black Friday Special Black Friday isn’t just for big-box retailers—it's a perfect opportunity for businesses in the SoFlo Black Pages community to shine, regardless of your industry! Here’s why: 1. Boost Sales & Visibility: A Black Friday deal can attract new customers and bring back loyal ones, increasing your sales and visibility during a peak shopping time. 2. Tap into Holiday Shopping: Many consumers are already in "shopping mode" for the holidays. Offering a special can position your business as a must-visit destination. 3. Build Community & Loyalty: Show your customers you appreciate their support by offering exclusive deals. It strengthens your relationship and encourages repeat business. 4. Stand Out in the Market: With unique offers tailored to your audience, you can differentiate your business and draw attention to what makes you special. Take advantage of the Black Friday buzz—your customers will thank you! What special are you planning to offer?

Choosing the right Black Friday discount strategy is key—and you’ve got options. Here's what we're seeing work. 👇 🛍️ 1/ The Blanket Approach Keep it simple with equal discounts across the board. 🛍️ 2/ The Legacy Play Higher discounts on older or less-popular products to grow your user base. 🛍️ 3/ The Flagship Focus Discount only your best-selling products. 💸 The best performing discount is between 30% and 40%, but this can also be impacted by your product's price point. 💸 We suggest something along the lines of: → If your product sells at <$10: high discounts → If your product sells at $10-$100: lower discounts → If your product sells at >$100: high discounts

𝗟𝗮𝘀𝘁-𝗠𝗶𝗻𝘂𝘁𝗲 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗣𝗹𝗮𝗻: 𝗜𝘁’𝘀 𝗡𝗼𝘁 𝗧𝗼𝗼 𝗟𝗮𝘁𝗲! With just one week left, here’s how to make the most of Black Friday: 1. Simple Promotions: Focus on 1-2 deals, like "Buy One, Get One" or 20% off bestsellers. 2. Engage Customers: Send email blasts or texts to highlight exclusive offers. Quick Digital Updates: Add banners to your website and post eye-catching deals on social media. 3. In-Store Experiences: Offer flash sales, gift bundles, or festive décor to enhance shopping. 4. Team Ready: Brief staff on promotions and reward top performers. Even last-minute, you can make Black Friday a success with clear offers and urgency!

Your Black Friday discount could actually be destroying your brand! ☠️ I've seen countless Black Friday promotions in my inbox over the past few days. One big mistake I see a lot of them make? 👇 Before Black Friday: Get Product X plus all the bonuses at 50% off Black Friday Special: Get Product X plus all the exact same bonuses as above... now at 75% off! Just giving extra discount on your existing offer... ⛒ Slashes your margins  ⛒ Kills credibility with past customers, and  ⛒ Degrades the value of your products 💡 If you really want to make your Black Friday deal special, give them something extra to make the offer feel truly special. I've seen businesses almost double their sales – not just during Black Friday sales but also in general – by just switching from bigger discounts to bigger value. Have you tried this approach? Share your experience! #BlackFriday #CampaignStrategy #CampaignPlanning #EmailMarketing