Jih-Chieh Y.’s Post

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Consumer Insights and Strategy

Super interesting findings here! Scroll through to stay informed on #AAPI #representation and on top of its surrounding cultural trends and insights.

View profile for Mu-Chieh Yun, graphic

Strategy | Storytelling | Social Impact

This weekend, Anna Sawai made history by becoming the first Asian actress to win the #Emmy for Outstanding Lead Actress in a Drama Series for #Shōgun. This milestone, along with the growing visibility of Asian-owned businesses (looking at you Madewell), inspired me to look into Asian representation in #culture post-pandemic. Through #research, #sociallistening, and a focus group, I put together a mini trend digest on how brands can effectively embrace #AAPI #representation. Reach out to learn more and share a shoutout of your fave Asian creator or brand!

Mu-Chieh Yun

Strategy | Storytelling | Social Impact

4mo

Thanks for sharing sister :)

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