B2B marketing is different. Most people can still shut it down after work (unless you're on a tractor trying to put seed in the ground then your office is mobile and clocks have no meaning). #B2Bmarketing.
4 out of 4 of the B2B Google Analytics accounts I had a quick look at today have more traffic from PC than mobile. And that includes one in the ag sector – which admittedly was almost 50/50 PC to mobile. The other three averaged over 79% PC traffic in the last 28 days. I know Google prioritizes mobile first and I don’t disagree that every site should accommodate a mobile user experience at least equal to that on PC, but before you revamp important parts of your website to prioritize mobile, be sure that’s where your traffic is coming from and you’re not compromising on the PC experience. #B2BMarketing https://lnkd.in/gjdCBb-3