Jessica Goodfellow’s Post

It was a big game, with big crowds and big profits. For years, professional sports teams avoided their association with America's gambling capital. With #SuperBowl fever riding high in #LasVegas, times have changed. #vegas #UStravel #football #NFL #travelandtourism #travelindustry #travelnews #sportstourism

🤔 Maximise profits through cross-selling in your #sportsclub? 3 tips to make it happen! One of the ways to increase profit is to use cross-selling, an opportunity to also increase user engagement. Today we recommend 3 approaches that can make your club better known and, above all, create a community. ---> Integrated service packages ---> Community-based challenges ---> Tiered membership benefits These are just some of the ideas that can help revitalise any sports club through cross-selling. Curious to learn more? Swipe below and share your ideas in the comments! #sportbusiness #sportcenters

Cross-selling in #sport, a good strategy to improve #profits. Cross-selling is one of the most frequently used methods to maximise profit. We see many examples of this in our everyday lives, just think of the additional insoles that are offered by shop assistants when you buy a pair of shoes. This technique is not only intended for retail, it can also be used within sports centers. Cross selling in sports centers can mean taking advantage of supporting services, pushing the use of the restaurant but also trying out the various sports offered within the club. Finding new customers is important but maximising the ones you already have is just as important, we all know how ‘acquiring a new customer is more expensive than keeping an existing one’. It is important that the club member is stimulated to try and buy more, this can be done through different strategies: with my team I have come up with 3 ways to achieve this. What are your cross selling ideas? #sportbusiness

The Masters keeps putting people over profits 🌸🤑 You don’t often stumble upon a sporting event that doesn’t fleece fans for a few bucks. Whether you’re buying tickets from Ticketmaster with 30% fees, drinking an $18 beer at a ballgame, or spending $10 a month on 12 different niche streaming services,🤬 experiencing sports can leave a sour taste. Enter The Masters. Rooted in tradition, the first and most popular golf tournament of the year refuses to let the claws of profit-chasing take hold as they have with other sports. How? 🤑🎟️ Tickets are only $140 (if you win the ticket lottery that’s 4x harder than the Taylor Swift Eras presale). The tournament could easily charge double or triple that if they were focused on dollars and cents. 🎙️📺 The Masters doesn’t get paid for national media because they demand full control over the broadcast, including only 4 minutes of commercials per hour and free coverage to anyone through their app. It’s estimated that this decision cuts almost $100M in potential revenue every year. 🚫📰 The tournament has only 6 evergreen sponsors and the course doesn’t allow brand signage, prioritizing the visual perfection of the host vista and leaving an estimated $20 million on the table. 🥪💲 Concessions are famously cheap with no food item over $3 on the menu. The famous pimento cheese sandwich is still only $1.50. You can only imagine the revenue lift if they implemented the old $11 hot dog move like the MLB. The tournament starts today and as we see above, it's free to watch! The Masters App has everything you need to take in the beauty of Augusta. #linkedinsports #sportsbiz #themasters #sportsanalytics #golf #datavisualization

Untapped partnership revenue, especially when it comes to footballers, has bred a new type of agency in the UK. Having alerted DigiDay to this, I share my views with them ahead of the new Premier League season. 👇 ⚽ Football agents earn about 5% of a player's salary every month and take a fee when a player is transferred. 🤑 With first-team Premier League salaries averaging £70k a week, that's a healthy income of £180k per player an agent represents a year. 💰 Agents earn circa 20% on any commercial agreement they secure for their player. Therefore a £100k deal for a player to be in a marketing campaign earns an agent £20k. 💸 Seemingly for some agents, this is an unattractive time versus reward equation in the context of their other income. 🎈 Therefore what happens is that some agents either ignore the inbound requests or inflate the figure to make it worth their time (e.g. £200k for the same deal), even though the player would take half that fee. ❌ This leads to a higher cost of doing business or deals falling through. ⏳ What it also has created is a new type of agency that focuses solely on building the player's brand and monetising this, staying clear of the playing side of things. Because this is worth their time. 💹 The likes of Jon Crownshaw and Athlete Sport Group, Charlie Weir and WeAreNinety, Ten Toes, B-Engaged etc are all adding value to this space. 💡 It's great to be able to shine a light on other agencies in the space doing great work. 👀 Read Sam Bradley's piece here: https://lnkd.in/ea2d5Vt3 ----------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry. 🔝 Connect with me (please add an intro/reason). #StriveSays #SportsMarketing #SportsIndustry #Sponsorship #SportsBusiness

Working with ambitious sports clubs < 1€ million ARR means dealing with many unclarity and challenges. When I talk with sports managers about their revenue generation challenges, here is what I hear a lot. 1. Sponsors don't pay money, only equipment/bonus deals 2. Sponsors support us only once, and cooperation doesn't continue 3. What to propose sponsors? What could be a cooperation formula? 4. Sponsors aren't interested in our club 5. We generate a lot of content but cannot monetize it 6. Revenue from events is too low 7. We have a lot of members, but a known % of them don't pay a membership fee 8. Membership management and activation are complicated because we use spreadsheets 9. We have many champions, but it doesn't generate revenue for the club 10. We work for free – we are tired.. 💡 What's your biggest challenge to drive revenue? 👉 If you're a sports manager and missing clarity with your revenue generation possibilities, send me a DM. #sporstclub #sports #revenue

10 tips to increase pub bookings during the Six Nations Championship. 🏉 🏆 Starting tomorrow, the Six Nations Championship draws in 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 at stadiums and in front of screens. 🚀 For pubs, this presents a 𝗴𝗼𝗹𝗱𝗲𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 to increase bookings and revenue. Pubs, 𝗮𝘀 𝘀𝗼𝗰𝗶𝗮𝗹 𝗵𝘂𝗯𝘀, can leverage the Six Nations fever to create a lively and engaging atmosphere. This will 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗳𝗮𝗻𝘀 eager to soak in the electrifying rugby action while enjoying the camaraderie that comes with it. 🍻 Here is an extract of our tips from our latest blog post to boost pub visibility, bookings, and revenue: [ 𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 ] 1️⃣ Use FANZO. → FANZO is a 𝗕𝗼𝗼𝗸𝗶𝗻𝗴 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝘁𝗵𝗮𝘁 𝗯𝗿𝗶𝗻𝗴𝘀 𝘀𝗽𝗼𝗿𝘁𝘀 𝗳𝗮𝗻𝘀 𝘁𝗼 𝗽𝘂𝗯𝘀. These fans stay longer and spend, on average, almost double than during a non-sports visit to pubs. With Mozrest, you can connect FANZO directly to your existing reservation software, like Zonal. 2️⃣ Add a 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝗕𝘂𝘁𝘁𝗼𝗻 to Facebook and Instagram. → By connecting 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗮𝗻𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 to your existing reservation software with Mozrest, you benefit from a 𝘀𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗻𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, no more manual data entry, and no risks of overbooking. 3️⃣ Create special Six Nations 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀. → Encourage customers to 𝗰𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗽𝘂𝗯 𝗼𝘃𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀. Check out this example of Fuller’s banner ad on FANZO’s website in our last blog post. [ 𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 ] From crafting irresistible promotions to creating an immersive rugby-watching experience, discover 10 ways to turn your pub into the go-to destination for rugby enthusiasts during this thrilling tournament. Cheers to a successful Six Nations season and a thriving pub filled with passionate rugby fans! 🍻 🏉 🏆

With just under two more seasons remaining until the Premier League's voluntary ban on front-of-shirt betting sponsors takes effect, it's notable that 11 out of 20 clubs this season have betting companies as their main front-of-shirt sponsors. In fact, this is 3 more than last season and we're seeing record sponsorship fees being paid by betting brands eager to maximise their exposure before this window closes.  Whilst the deadline for the voluntary ban was set for the end of the 2025/26 season to enable clubs to ‘transition away’ from betting deals, it looks more like clubs are piling in to make the most of the current opportunities before the inevitable occurs. It raises several interesting questions for the future: 1.     Are clubs already scouting for non-betting sponsors to replace this revenue stream? If so, which sectors are being targeted? With many clubs likely to be competing for front-of-shirt deals to replace betting sponsors at the same time, competition for deals for the 2026/27 season is going to be fierce. 2.     Will betting operators be able to navigate around the voluntary ban? In other major European leagues, we've seen the emergence of 'sports news' and 'sports entertainment' sub-brands affiliated to betting operators, allowing operators to continue promoting their core services—just one step removed from explicitly displaying betting brands on shirts and signage.  See Inter Milan’s new deal with Betsson.sport for a good example of this. 3.     Will the Premier League finally adopt Virtual Perimeter LED (VLED) advertising technology? Serie A, LaLiga, Bundesliga, and Ligue 1 have already embraced VLED, allowing clubs to continue selling sponsorship and advertising packages to betting brands but on an overseas regional basis – i.e. not visible in the domestic market. This has been a crucial strategy for Spanish and Italian clubs to offset revenue shortfalls from domestic betting ad bans and has opened up valuable new revenue streams for leagues and clubs. Having worked in this space across multiple leagues for decades, we're keen to hear insights and feedback from others in the industry. How do you think this will play out over the next few years? 💬 Let's discuss. #PremierLeague #Sponsorship #Betting #SportsMarketing #VirtualAdvertising #VLED #FootballIndustry

Fan loyalty isn't built in a day. Creating a robust loyalty program for your sports club is essential to keep fans engaged and coming back for more. Focus on rewarding interactions, not just transactions. Start today and see the difference in fan retention and satisfaction. How do you keep your fans loyal? Share your tips below. #fanloyalty #fanengagement #sportsbusiness

COMPETITION REMINDER Don't miss this opportunity to transform your club's digital presence! 🚀 📲 Link in bio to get started! #SportsClubs #ClubDevelopment #SportsBusiness #GrassrootsSport #SportsTech #DigitalSports #ClubMarketing #SportsManagement #SportsCommunity #LocalSport #SportsBiz #ClubGrowth #Connections #SportsInnovation #ClubDigital #SportMarketing #UKSports #Network #ClubPromotion #Followers