CEO at Full Circle Insights | We help Accelerate Revenue with Data-Driven Multi-Touch Attribution in Salesforce
Today’s big question for marketing leaders: Why would you ship your most valuable data out of your core CRM to multiple 3rd-party SaaS tools? In 2024, centralizing around a single source of truth is no longer a “nice-to-have”—it’s essential. Here’s why: 🚩 1. Data integrity and consistency: When you centralize in one core CRM like Salesforce, your insights are unified. Moving data into different tools? It’s a recipe for fragmented (and inaccurate) reporting. 🚩 2. Endless Innovations You Won’t Want to Miss: With features like AI AgentForce on the horizon, Salesforce is reimagining how organizations connect, automate, and scale. If you’re not in the CRM ecosystem (like Salesforce), your teams will miss out on game-changing innovations, like AI, built to streamline processes and enhance customer engagement. 🚩 3. Secure and scalable: Keeping data within a core CRM means stronger governance, fewer compliance headaches, and peace of mind. Every disconnected tool is one more layer of complexity. And in the end, scattered data means scattered insights. Leaders who get this are asking their teams a critical question: Are we leveraging our CRM as a strategic asset—or treating it like just another app? If your team has opted out of the core CRM, I’d think twice. Curious—how do you see “single source of truth” impacting revenue growth? P.S. 👋 If you’re all in on your CRM for 2024, drop a 🙌 below! #marketing #attribution #crm #revenue #salesforce
Co-Founder/CEO at The Swarm ☀️ The Go-To-Network Platform
4moSpot on. A single CRM source keeps data clean, secure, and actionable. Fragmented tools only add complexity—2024 is the year for unified insights! 🙌