Jesus Rodriguez’s Post

What are the fastest-growing beauty brands doing right? Get the secrets to their success in this free report with data from Charm.io Learn about their monthly traffic, social followings, ad growth and more. https://lnkd.in/exKuiwe3 #beautyindustry #dtcbeauty #beautybrands #dtctrends

In 2023 online beauty sales generated $86 billion dollars in the U.S. alone (Statista). The market continues to grow and there are key brands leading the charge. Download the free Charm.io report to learn more about the top 25 fastest-growing DTC beauty brands and the metrics driving their success. https://lnkd.in/eiF3g3RU #beautyindustry #dtcbeauty #beautybrands #dtctrends

What are the fastest-growing beauty brands doing right? Get the secrets to their success in this free report with data from @Charm.io. Learn about their monthly traffic, social followings, ad growth and more. https://hubs.li/Q02rtQw70 #beautyindustry #dtcbeauty #beautybrands #dtctrends

https://lnkd.in/d248JAxF Introduction Dove's "Real Beauty" campaign is a groundbreaking example of how a powerful concept can redefine brand perception and connect deeply with consumers. Launched in 2004, this campaign was not just about selling beauty products; it aimed to challenge the beauty standards imposed by society and the beauty industry. This case study explores the campaign's concept, execution, and the remarkable results it achieved...... #DoveRealBeauty #AdvertisingCaseStudy #MarketingStrategy #BrandDevelopment #SocialImpactCampaigns

🌟 Attention beauty experts and makeup artists! Let’s take a page from Michelle Phan’s playbook, the YouTuber and entrepreneur behind the million-dollar brand, EM Cosmetics. Here are 2 key business lessons to learn from her journey. Welcome to Day 3 of Creators Making Business! 1️⃣ Subscription Model for Sustainable Revenue: Michelle introduced a subscription model in the beauty industry, delivering personalized beauty products monthly. This strategy not only generated recurring revenue but also fostered long-term customer relationships. 2️⃣ Focus on User-Generated Content: By encouraging users to share their experiences with subscription boxes on social media, she effectively turned her customers into brand advocates, amplifying her reach and engagement. Ready to transform your beauty business? 💄✨ #MichellePhan #EMCosmetics #CreatorBusiness #BeautyIndustry #MarketingLessons

Glossier's success shows just how far listening to your customers can take you! The brand built its cult following by focusing on what their community really wanted from skincare that works to a simple, relatable brand experience. Want to build that same connection with your audience? Here are a few steps you can take: 1. Engage with your community ask questions, gather feedback. 2. Make products that solve real problems. 3. Keep it simple and relatable. #CustomerNeeds #Glossier #BrandStrategy #BeautyIndustry #ProductManagement

SPATE delves into the evolving landscape of beauty trends, drawing on Google searches and TikTok to uncover the dynamic shifts in consumer desires. 💄🔍 By examining the patterns and frequencies of consumer interactions online, Olivier Zimmer will offer a comprehensive overview of the emerging trends that are set to dominate the beauty market. 📈 Their research not only identifies the current demands but also predicts future directions, providing valuable insights for brands looking to stay ahead in the ever-changing world of beauty. 👉🏼 Register here to join: https://bit.ly/3Ihplks #BeautyTrends #ConsumerDesires #EmergingTrends #MarketInsights #FutureTrends #MakeUpinParis

Imagine what it could be worth to you to enter talks with beauty retailers or investors who instantly get what your brand is all about I’ve seen how clarity around your beauty brand’s unique value Can propel it to its next level of growth For many of the beauty brand founders I work with Starting their brand was never about the money But there’s an ROI on the work we do to improve their brand clarity, differentiation, and presence These are my two favorite thought pieces on the topic: 📈 Forbes: How strong branding impacts customer acquisition, retention, and commands higher price points: https://bit.ly/44JObDY 📈 McKinsey & Company: How a strong brand strategy boosts creativity in marketing which correlates to brands that consistently outperform the market: https://bit.ly/44Tc1gL 📈 What’s fascinating in McKinsey & Company’s data is how strong brands hit an inflection point of outsized growth in their 10th-year Building an icon is a long-term play and getting the foundations right counts #beauty #skincare #cosmetics #beautybusiness #beautyindustry

The beauty world has had some debate about whether beauty pop-ups are propelling innovation in the beauty industry. While on one hand they can allow you to experiment with new products, concepts, and provide a direct channel to customer feedback on new ideas, they are often temporary and may limit the impact of a launch. What do you think?! Do the pros of a pop-up outweigh the cons? ✨ . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement #DigitalMarketing