Joanne Gore Communications’ Post

Managing marketing materials can be complex — but it doesn’t have to be. Custom marketing portals are revolutionizing how businesses streamline production, inventory, and distribution. In a recent blog post, we explored how these portals can enhance efficiency, reduce costs, and keep your brand consistent across campaigns. Whether it’s on-demand printing, easy reorders, or centralized asset management, discover how a tailored portal can transform your marketing operations: https://lnkd.in/gm6DxaYb #efficiency #marketing #inventory #distribution #production #printmarketing #jetmail

How can you stand out in a digital world? 🤔 Use print! Industry leaders Keypoint Intelligence, and WhatTheyThink, have teamed up to share why, now more than ever, businesses look to personalized printed materials to drive customer engagement. The value that inkjet technology provides to drive that personalized experience is unmatched. The lowest acquisition cost in the market of the TASKalfa Pro 15000c to deliver that value is equally unmatched. That is why Kyocera is the clear market leader in cutsheet inkjet technology!!! Learn why customization is king 👉 https://lnkd.in/dq6URwYy

In the last decade, we’ve all become familiar with QR codes. In fact, their popularity surged by 238% from 2021 to 2024. Keep yourself current—read our recent blog post about the latest in QR codes tech trends. #DirectMail #QRCodes #Print #MarketingNews https://bit.ly/4iCcTgf

✉️ Emails vs. Print Mail. Which Do You Open? 📬 Let’s be honest, how many marketing emails do you open each day? 🤔 Most of us skim through, delete, or never even open them. Now think about that feeling when a letter arrives in your mailbox. For me, there’s that brief moment of panic "Is this a bill? A speeding ticket?" but then I realise it’s something different, something that stands out. And that’s where the power of print comes in. Unlike our crowded email inboxes, our mailboxes are less bombarded with marketing these days, making it the perfect opportunity to grab attention with a high-quality print campaign. Whether it’s a personalised letter, a creative brochure, or a striking direct mail piece, print offers a tactile experience that digital simply can’t match. A perfect example of this is our recent collaboration with the The University of Salford. We created a bespoke print campaign that not only reflected their brand but also captured the attention of their audience. It’s projects like this that make me proud to be part of a team that creates lasting impressions through print. 👉 Take a look would you be impressed by this? https://lnkd.in/ewr6rDgr B&B Press - Sustainable Print Solutions, we help businesses use print to tell their story in a way that stands out from the digital noise. Ready to make your next campaign unforgettable? ✅ Fewer distractions ✅ More engagement ✅ A lasting impression #PrintMatters #DirectMailMarketing #BespokePrint #SalesSuccess #MarketingCampaigns #BBPress #UniversityOfSalford #Marketing

QR codes is one of the mandatory reccomendations to your design. I support your direct mail campaign not only as a coordinator but as an SME from list curation to design! Let's talk about how direct mail increases engagement for: - Fundraising - Leads for home services - Admission applications for Education - Online purchases

A well-executed EOFY sales campaign can significantly boost your revenue and set the stage for a successful new financial year. Find out how to craft a compelling EOFY Campaign here: https://lnkd.in/g28w8Xc8 #EOFY #EndOfFinancialYear #Marketing #Printing #Signage

Ever noticed you remember your shopping list better when you write it down? 🍎🥓🍞 The Association for Psychological Science stresses that taking notes with pen and paper boosts memory and our ability to understand better. 📝 That's why more companies are turning to Touch Marketing and the Science of Touch as a powerful sales tool for them and their customers. “Companies are looking for ways to enhance their customer’s experience by transforming their digital world into a physical one,” says Joanne Gore, President of the full-service B2B marketing agency Joanne Gore Communications Inc. and CMO of Taktiful. “Designers want to transform the digital vision into a tangible one, while marketers mine data to provide a hyper-personal customer experience.” READ MORE: https://loom.ly/IB1cWNA #JGC4B2B #Marketing #TouchMarketing #sales #print

I help you be a Green Buyer of Printing at no extra cost. Have you ever considered the environmental impact of your printing choices? As someone deeply invested in sustainable printing solutions, I want to share some insights on how eco-friendly printing can benefit both your business and the planet. Choosing 100% post-consumer waste (PCW) paper is a significant step towards sustainability. This type of paper reduces landfill waste and conserves natural resources, as it is made entirely from recycled materials. By opting for 100% processed chlorine-free paper, you also help prevent harmful chemicals from entering our waterways. Offset printing with soy-based inks is another eco-friendly option. These inks are derived from renewable resources and produce vibrant colors without the environmental drawbacks of traditional petroleum-based inks. For digital printing, using 100% non-toxic toner ensures that your prints are safe for both people and the environment. When it comes to large format printing, consider using textile substrates for banners and Falcon Board for posters. These materials are not only durable but also more sustainable than conventional options. For stickers, TerraSkin offers a tree-free alternative that is both water and tear-resistant. Our team of designers is ready to assist with creating or editing your files, ensuring that your projects are both visually appealing and environmentally responsible. Additionally, we offer fulfillment services for direct mail, making it easier for you to reach your audience sustainably. By choosing eco-friendly printing solutions, you contribute to a healthier planet while maintaining high-quality standards for your business. If you found this information helpful, please like this post or share your thoughts in the comments below. Check my site: www.ecofriendlyprinter.com Greg Barber greg@ecofriendlyprinter.com #EcoFriendly #SustainablePrinting #GreenSolutions #EVYAI

Promotional Products are a great way to increase your brand awareness! Pens, Hats, Mugs, even personalized sunscreen bottles create customer loyalty. Trade Shows are a perfect example. Offering promotional products is an effective attention-grabbing technique that helps you amplify your brand reach. This is because everyone loves to take home something unique and useful after a day of exploring different brands. Surely, the power of promotional products for branding is second to none and should never be left out of your marketing strategy. Here are some benefits! 1. Increased Brand Recognition All businesses all businesses need to stand out from their competitors. How is this done? Promotional Product Marketing! Promotional Products tend to be kept for long periods of time, reinforcing brand exposure. 6 out of 10 people keep promotional products for up to two years! 2. Customer Loyalty & Retention Aside from reaching customers and creating impressions, promotional products help shape strong customer loyalty and retention by bringing a personality to your brand. The benefits of branding through promotional products are extensive. Constant exposure to these products makes it much easier for the owner to remember the brand associated with it. 3. It Is A Cost-Effective Marketing Strategy! Promotional products are cost-effective compared to other popular forms of advertising efforts, especially media, when trying to build your brand. Most branded merchandise uses a word-of-mouth technique to boost cost per impression. Since promotional products are typically passed from one person to the next, your brand reputation will benefit immensely from increased impressions. Consumers hang on to promotional products for an average of 6.6 months. 4. Helps Give You The Ability to Stand Out Among Your Competition The options are seemingly endless! Unlike business cards, promotional products can be customized to your specific target market and allow your business’s creativity to shine. 5. Increase Leads and Generate Sales This is what it’s all about. Promotional products are more than just branding tools. They are lead generators. As these items have proven to make a long-lasting impression on existing consumers, increasing the ROI of these items can be easy. As you can see, creating promotional products is pivotal in improving visibility, solidifying reputation and increasing sales. Promotional products are a key factor in creating a solid customer base and building customer loyalty. Visit Us At www.sgpclv.com Contact Us! 702.685.1393 ◆ tom@sgpclv.com

The combination of traditional mail with digital tools like QR codes and AR is transforming customer engagement and driving measurable results.