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Building High Performing Sales Organizations for SMB using Just Plain English 📈 Sale$uccess * Vistage Trusted Advisor

What's your sales story? Do you have one? People love stories – and prospects are people first and foremost. That's why it's so important to listen to them, show empathy with their business struggles, and only then suggest your solution. People need to feel heard and understood. A colleague once said, "They don't care what you know until they know you care." 𝗬𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗰𝗮𝗻 𝘁𝗵𝗲𝗻 𝗯𝗲 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆'𝗹𝗹 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗶𝘁. So, discuss in your team what your story is. And make sure marketing and sales are telling the same story – with the customer as hero! The Sales Xceleration Framework™ helps you achieve sales story alignment within a sound structure that leads to business growth. https://lnkd.in/gCk7f5cJ #businessdevelopment #salesxceleration #SalesLeadership

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