Joel Baugher’s Post

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Creative Writer | Direct Response Fundraiser

Your donors are voting for your mission with their hearts --- The AFP says donors put giving where their emotion is . . . . . . especially after a major political event (like, say, Election Day?). If you're a non-profit organization trying to stand out after today's election, I hope you've kept some of your powder dry for tomorrow . . . and beyond. This flood of lower-dollar, first-time philanthropy has been dubbed "rage giving." So how are you reaching those new donors before the end of the year? My advice? Create a timely and relevant message -- a story! -- that offers people an outlet for making a real, tangible difference in the causes that matter most, perhaps in spaces where folks feel their values are not being heard.

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I hope too many people didnt sit out the normal year end fundraising prep because of the election. People are hungry this year to give to orgs that are showing up and making a difference!!

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