What inspired you as a kid? How the stock market performed in the newspaper? Or was it Batman and Robin? We need better storytellers! I see all my storytelling friends saying it. As someone who's a professional storyteller myself, today after the election is no surprise. We need better stories in our society. Take time today to think about the stories that have value to you. What stories are you helping promote? What are the guiding principles of those stories? Will you tell your kids these stories?
Joel de Sousa’s Post
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HOG&Co-founder @TABDAMEDIAGROUP - We have Helped More than 27 Companies Generate Great ROAS (Return On Ads Spend)|| || Becoming 🥇Africa’s No1, Media Buying || Digital Marketing || Public Relations & Comms Legend
Case study: A politician always tell a story about how they’ve personally seen the struggles of ordinary citizens and are committed to improving their lives. By Deploying This Simple narrative of making themselves just the guide and positioning the voter as the hero, they create a connection that is both compelling and relatable. Your Brand’s Story Begins With The Hero: And It’s Not You! You’re their guide, be that.
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How “success” stories really work by Bob Hoffman: Most of the information we get about the success or failure of advertising and marketing initiatives comes in the form of a story: -A press release -An article in a trade publication - A feature in the business section of a newspaper, website, or on TV -A case history presented at an industry conference or event The stories that reach us are often superficial. They are mostly just headlines lightly dusted with a few specifics, some meticulously curated numbers, and a generous helping of spin. As a result, the narratives we get are often devoid of some important specifics that are key to understanding the true nature of the “story.””
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The two themes in this article are recurring motifs in our investing travails.
"We are all affected by the time we are born into, and of course that feeds into your work. Society is based on storytelling." - Doug Aitken https://lnkd.in/ebVkfBFR
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Director of Marketing & Communications | Board President, Media Literacy Now | Marine Corps Veteran | Author | Podcast Host | TEDx Speaker & Coach | *all opinions expressed are my own*
Is Everyone Actually Talking About This? Unveiling the Truth As a consumer, it can be frustrating to see articles and media attention focused on certain topics without knowing their true representation. In this video, we delve into the importance of understanding the relative sizes of different stories and uncovering the truth behind popular narratives. Join us in decoding the media's attention. #MediaAttention #PopularNarratives #UncoveringTruth #DecodingMedia #UnderstandingRepresentation #MediaBias #CriticalConsumption #FactChecking #InformationVerification #MediaAnalysis
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Are We Being Lied To by the Media? Use Your Head! Join Peter G in a powerful critique of modern media and propaganda. In a world where misinformation reigns, uncover the truth behind the headlines and challenge the narrative that divides us. Think for yourself, critical thinking is more important than ever! #CriticalThinking #PeterG #Misinformation #SocialAwareness #petergshow #subscribe #follow #like #share #meritstreetmedia #drphil #greggutfeld #gutfeld #foxnews
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This is important! User Story Mapping is not a map of user stories. It is a map of your user's story.
Better companies through better product management, org design, and business processes.
When Kent Beck originally described the idea of stories, he didn’t call them user stories, he just called them stories—because that’s what he hoped you’d be telling.
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Since the dawn of humanity, we have told stories. They're how we've imparted lessons upon our children, captured hearts, and swayed minds for thousands of years, and yet the persuading power of the story still remains only partially tapped. In advertising, powerful narratives have never been more important - but good brand stories are hard to find. Why is this, and what does make a successful brand story? Find out: https://lnkd.in/ghmZi42U
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Imagery in news matters. It's a no-brainer. Whether you want to evoke emotion, capture the reader's attention, or simply visualise complex information, powerful visuals are crucial to making news more memorable. In our most recent newsletter, we dove head-first into the most influential news photos in history. If you're not subscribed yet, join us https://bit.ly/3WoLrto We are curious to know which image stands out most to you. Let us know in the comments!
