Joe Mosher’s Post

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Agribusiness | M&A | Strategy Execution | Host of The Pacesetter Pod

I have always taken issue with the sentiment that #agribusiness is slow and reluctant to adopt innovation. It is the credible quality, demonstrated value, and proven applicability of available innovation that are primary drivers of the scope and pace of adoption. Don't miss Janette Barnard's skillful break down of this phenomena in the latest Prime Future newsletter, "The Commodity Producer's Dilemma." https://lnkd.in/ghTem-s8 "When you're in the commodity business, you are in the efficiency business...Commodity producers do not face The Innovator’s Dilemma around producing innovations. However, they face an inverse dilemma around adopting innovations...The commodity-centric, efficiency-first business model creates a naturally high hurdle for new things that could disrupt the flow of the commodity-producing system."

The Commodity Producer's Dilemma

The Commodity Producer's Dilemma

primefuture.substack.com

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