Joe McNamara, FIS’ Post

Ask your marketing / growth agency this asap. If they don't have a good answer, you're in trouble.   I call it The Table Test -   "If your agency sat at a table with 10 other agencies, what could you say no one else can?"   In an era of AI, copycats, and few leaders, marketing is becoming commoditized.   Marketing's become a sea of sameness.   Most brands are blending in vs. standing out.   A total blow for growth.   But your marketing / growth partner is a huge opportunity to change this.   But most don't have what it takes.   To find out, run The Table Test.

Marketing Plan 101: Create Your Roadmap To Success Date & Time: March 13, 2024, 2:00pm MST Cost: $0.00 Duration: 90 minutes Are you overwhelmed by all the choices for marketing your business in the new year? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? Define your business with SWOT Analysis - Strengths, Weaknesses, Opportunities and Threat Define your target audience with buyer personas Tools you will need to execute on. your marketing plan Measuring and Optimizing your Marketing Efforts Define your brand with proper visuals and messaging Learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan Speaker: Patty Ross Sponsor: SCORE Northern AZ

Marketing is a broad field. It has more depth than what you assume it to be. The more innovations are in introduced to industries, the more advanced marketing becomes. It's just that part of business that keeps evolving. If you don't have an innovative marketing team, your brand or business is on its verge of losing market relevance. There was a time digital marketing wasn't a thing, now it is a relevant marketing trend which every brand must integrate into their marketing strategy. Now, artificial intelligence has joined the trend, we have learn how to maximize the tools to stay afloat. So, when next you hear marketing, it's not limited to making videos or social media posts, it's DEEP! There's a lot of work going on. Marketing team is always on their toes, it is safe to say that they're the busiest team or department in an organization. The bigger a company grows in size and customer base, the more work the marketing team has to do. Mehnn! It really is not tea and bread 😅 P.S. I found the attached video on IG and it resonated so well. #marketing

Marketing Plan 101: Create Your Roadmap To Success Date & Time: March 13, 2024, 2:00pm MST Cost: $0.00 Duration: 90 minutes Are you overwhelmed by all the choices for marketing your business in the new year? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? Define your business with SWOT Analysis - Strengths, Weaknesses, Opportunities and Threat Define your target audience with buyer personas Tools you will need to execute on. your marketing plan Measuring and Optimizing your Marketing Efforts Define your brand with proper visuals and messaging Learn how to use AI (Artificial Intelligence) tools to build parts of your marketing plan Speaker: Patty Ross Sponsor: SCORE Northern AZ

This is for every small business or start-ups that is running offline or even online. You have a great Production Unit. 👍 You have a vast Distribution Network. 👍 But still your users are not buying your products or moving to some other better options?🤔 Then everything your business has, even if it is great or perfect doesn't matter. Does it? 😏 So your users are important. And to reach your target audience or users, Right MARKETING STRATEGIES are crucial. 🎯 Marketing has been the mother of any business, not in today's industry but before the digital era as well. Either you have good productions and vast distribution channels, every business needs a perfect Marketing Strategy. Some Today's Marketing Trends: 1. Personalization 2. Artificial Intelligence (AI) 3. Voice Search Optimization 4. Video Marketing 5. Experiential Marketing Moral of the Post: Marketing is indeed the backbone of any successful business since we got the idea of the business. But we have to evolve and change our strategies as per the trends and requirements.

Gone are the days of one-size-fits-all marketing strategies. In a world where AI is king, traditional growth hacks are quickly becoming relics of the past. The digital landscape is evolving, and with it, the rules of engagement for capturing consumer attention. AI is not just changing the game; it's rewriting the playbook. From personalized customer experiences to predictive analytics, the depth and breadth of AI's influence are staggering. It's enabling brands to connect with their audience in ways that were once deemed impossible, crafting messages that resonate on a personal level, and delivering them at the optimal moment. But here's the kicker – as AI continues to advance, the gap between companies that adapt and those that cling to outdated methods is widening. The brands that will thrive are not necessarily the ones with the biggest budgets, but those willing to embrace innovation and rethink their approach to growth. The question then becomes, are we ready to let go of the past and lean into the future? Let's start the conversation. Share your thoughts on how AI is shaping the future of marketing and what it means for traditional growth hacks.

Our game-changing move toward unmatched market advantage. Generalized marketing is dead. Only content that speaks directly to our ideal customer can elevate us from noise to necessity. Ready to transform your business with precision-targeted content? Discover the explosive potential of understanding your Ideal Customer Profile (ICP) in minutes, not months! Check out Chapter 9: Making the Final Decision That Could Make or Break Us. 1. Did you know you can unveil 160+ insights about your ideal customers in less than 10 minutes? Learn to speak directly to their fears, motivations, and successes. 2. Tired of endless planning with no payoff? See how ultra-quick ICP discovery can fast-track your strategy. 3. Want content that resonates? Combine AI power with your personal expertise to craft messages that hit the mark every time. 4. Who says groundbreaking solutions can't fit the budget? Explore systems designed with affordability and effectiveness in mind. 5. Why stick with what's not working? Discover the ease of tweaking and refining your ICP insights without extra costs or delays. Curious how this approach could supercharge your sales and marketing efforts? What if your content could truly understand and address your audience's core challenges?

Marketers, your most valuable skill in the AI era is strategic thinking. You don’t need to be a Head of anything to master it. Not everyone is responsible for crafting a high-level strategy, but everyone, at every level, is responsible for strategic thinking. I see it time and time again: investors have an idea on how a business should be marketed, the founders bring it to you and you start executing it blindly. I’ve been there too. But judgement is crucial in every aspect of our work, and knowing your customer inside-out is your job. Execution without judgement weakens long-term success, leading to projects that don’t align with your goals, thus diluting the quality of work in higher-impact areas. It’s not just your annual goals or OKRs that need to illustrate your customer focus or commercial awareness, but every single touch point you have with your target audience. Strategic thinking is an all day every day process, not just annually or quarterly. It involves (the hard task of) challenging initiatives, wherever they come from, if they won’t get you where you’re headed. It demands being proactive and rigorous in reviewing every.single.marketing. channel, always. Your role as a marketer is to ensure every activity or customer touch point serves your overarching objectives. I really enjoyed Marketing Against the Grain's episode on this topic with Wes Kao, an important one for marketers at any stage of their career. Thoughts? 

I often hear companies discussing marketing as a highly scientific endeavor, emphasizing the indispensable role of AI and social media for success.  Some companies firmly believe that once a product or company has the right profile and sufficient followers on platforms like TikTok, Instagram, YouTube, WeChat, or Facebook, the sales aspect of marketing becomes easy. However, merely investing in social media advertising and relying on follower engagement or running competitions and giveaways without securing permission for user data is a uninspired approach. I advocate for companies to prioritize their product or service and nurture existing customer relationships, followed by expanding their customer base and exploring new distribution channels. At NS Media, we specialize in enhancing existing customer experiences, acquiring new customers, and innovating distribution strategies. Additionally, we assist companies in asserting ownership over their customer permission and activity data. If you're interested in learning more, feel free to reach out, and let's discuss how we can support your company's growth.

The best way to predict the future is to create it – Peter Drucker This quote reminds me of the incredible power we have as marketers to shape the future of our industry. In digital marketing, we're not just reacting to trends—we're actively creating them. Every campaign we launch, every piece of content we create, and every strategy we implement contributes to shaping the future of how brands communicate and connect with their audience. What inspires me most about this quote is the idea of being proactive. As a digital marketer, I strive to be at the forefront of innovation, constantly exploring new technologies, platforms, and strategies. Whether it’s leveraging AI to personalize user experiences or experimenting with emerging social media platforms, I’m always looking for ways to create value and make a lasting impact. In a world where digital landscapes evolve rapidly, this quote serves as a reminder to stay curious, embrace change, and never stop learning. By taking initiative and embracing creativity, we can not only predict but also create the future of marketing. What quotes inspire you in your journey? I’d love to hear about the words that motivate you and how they’ve influenced your approach. Share your favorite quotes in the comments below and let’s inspire each other!