John Petropoulos’ Post

Recent studies reveal a startling truth: 70% of people find digital ads annoying, and 72% say bad ad experiences negatively impact their perception of a brand. So how can you engage rather than enrage? Our Managing Director, Adam Rock, explores how you can create value for your brand, not interruptions.... #DigitalAdvertising #BrandedContent #MarketingStrategy #UserExperience https://lnkd.in/eGF_Td_q

EFFECTIVE DIGITAL ADVERTISING speaks to the heart while convincing the mind by seamlessly blending emotional appeal with rational persuasion. This dual approach ensures that advertisements resonate deeply with audiences, builds a connection that goes beyond mere product promotion. At its core, emotional appeal in digital advertising aims to evoke feelings and build a bond with the consumer. This can be achieved through #storytelling, relatable #scenarios, or captivating #visuals that strike a chord. When an ad touches on emotions such as #joy, #nostalgia, or #empathy, it can create a lasting impression, making the brand more memorable and promote brand loyalty. However, capturing the heart is just one part of the equation. Effective digital advertising also needs to convince the mind by providing logical reasons to believe in the product or service. This is where rational persuasion comes into play, presenting clear, concise information that highlights the benefits, features, and unique selling points of the offering. #Facts, #statistics, #testimonials, and #demonstrations can all serve to build credibility and trust, making the case for why the consumer should make a purchase. If you marry emotional appeal with rational persuasion, digital advertising can address both the affective and cognitive dimensions of consumer decision-making. This holistic approach ensures that advertisements not only capture attention but also motivate action, leading to higher engagement and conversion rates. The most effective digital ads are those that speak to the heart while convincing the mind, creating a powerful and persuasive message that resonates on multiple levels. #digitaladvertising #consumerengagment #consumerexperience #consumerbehaviour #contentdevelopment #digitalisation #brandloyalty #brandawarness

David Gomez , CCO of EXTE, highlights the importance of placement and context in digital advertising, explaining how contextual technology and a touch of creativity can ensure your message stands out from the first glance. 💡🖼️ How are you ensuring your ads stand out? 🤔 Read on! ➡ https://lnkd.in/dwZKXAVx #DigitalAdvertising #Creativity #EXTE #InnovativeMarketing

So many brands focus on the top (brand awareness) and bottom (offers and promotions) of the funnel. The funnel is currently getting blown up by GenZ, watch how they shop. I say - put your money in the middle.

Thanks again to our ADV Advisory Council Chair, Jonathan E. Adams, for crafting the below piece on how to sustainably embrace advertising innovation. Published in 2014 for the CJC, these Four Steps are even more relevant today! University of Florida College of Journalism and Communications UF Advertising Society

Authenticity is more important than ever in business. One of the best ways to build trust is by letting your customers tell your story. 🎯 I love how digital signage can showcase user-generated content (UGC) like customer reviews, photos, and testimonials in real-time. It’s a great way to connect your online and offline presence, and it’s amazing to see how businesses are using this to create deeper connections with their audience. Incorporating UGC into your digital displays not only engages your current customers but helps build credibility with potential clients too. 💬📱 How are you using UGC in your business? #Marketing #UGC #DigitalSignage #CustomerExperience

📣 Showcase Your Brand’s Authenticity Through User-Generated Content Did you know that 92% of consumers trust peer recommendations over traditional advertising? As a business, you can leverage this by integrating user-generated content (UGC) into your digital signage strategy. Here’s how: - Encourage customers to share their experiences with your brand on social media using a branded hashtag - Curate the best content and display it on your digital screens in-store, at events, or in your office - Reward customers with shout-outs, discounts, or featured placements for added engagement Not only does this create a sense of community, but it also helps build trust with potential clients and prospects by putting real, relatable stories front and center. Use digital signage to connect your online content with your physical spaces, creating a seamless narrative. #MarketingTips #DigitalSignage #BrandBuilding #CustomerEngagement #UGC

Ever thought about how vital your ad creatives really are? A recent article states that creativity influences 56% of a campaign’s sales ROI and drives 70% of its success. That’s a powerful reminder of what should take center stage in your marketing strategy! ✨ What do you think? Do you agree, or do you see it differently? Let’s hear your take! 🤔 #AdCreatives #MarketingStrategy #DigitalMarketing #BusinessGrowth #CreativeROI https://lnkd.in/eYEDaaG5

🌟 How creative is creative enough in modern advertising? 🌟 In today's ever-evolving advertising landscape, the question arises: how creative is creative enough? Join me in exploring this topic with a focus on maintaining 'creative relevance' for effective branding. It's crucial to acknowledge that while creativity fuels innovation and captivates audiences, it should never overshadow the primary marketing objectives. We've witnessed instances where ad campaigns, in pursuit of being 'too-creative', veer off course, losing sight of their intended message and audience engagement. For examle, I personally feel a disconnect with Bingo ads, especially the early ones. The product name 'Mad Angles' slightly brought their hysterical ads to perspective. But when Mentos does one of their 'Dimaag ka batti jalaye' or Chlormints 'Dobaara mat poochna' it fits right in! To understand the concept in some depth, you can refer to a Harvard study at: https://lnkd.in/dF-XGTnF If you are an agency creative, here are some strategies to achieve creative relevance: 1. Audience-Centric Approach: Understanding the audience's preferences, behaviors, and pain points ensures that creativity is tailored to resonate with them while fulfilling marketing goals. 2. Clear Communication: Collaborating closely with the marketing team to establish clear objectives and messaging guidelines ensures that creativity is directed towards achieving specific outcomes. 3. Data-Informed Creativity: Leveraging data analytics and market research helps in identifying trends, consumer insights, and competitive landscape, guiding creative decisions that are both innovative and effective. 4. Iterative Testing and Optimization: Continuously testing and refining creative concepts through A/B testing and consumer feedback loops allows for course corrections to maintain alignment with marketing objectives. 5. Storytelling with Purpose: Crafting narratives that not only captivate but also reinforce brand identity and value proposition ensures that creativity serves a strategic purpose. While creativity is a powerful tool in modern advertising, 'creative relevance' remains paramount. By striking a balance between innovation and alignment with marketing objectives, brands can create impactful campaigns that resonate with audiences and drive tangible results. #CreativeMarketing #BrandRelevance #StrategicAdvertising #MarketingStrategy

Traditional Advertising Isn’t Extinct, but There Is Simply Too Much Noise Out There "In today’s fast-paced and ever-changing landscape, traditional advertising is simply not enough. People are craving real connections and genuine interactions, and it’s time for marketers to step up to the challenge." https://lnkd.in/ezV9i8A7 #Advertising #connection #engagement... RETURN ON RELATIONSHIP