Kular’s Post

Transcript

At my go to market sessions, we often come to the conclusion that we will test different audiences, different offers and different messaging with Outbound. Why is this such a good idea? First of all, because it's very fast to validate. Second, it's easy to do for the majority of the people and it's relatively cheap in comparison with some other channels. But you know, how it is is in theory difficult in practice. In reality, teams are struggling. So just like select the right type of offers, what to write to the people and which people to choose for their outbound campaigns. Usually they would solve it in three different modes. First, they can just DIY this. They can just like hook a couple of tools together and hope for the best. The problem will still be what to write, but nevertheless it's an option. Second, they can just like pretend this doesn't exist and outsource it completely to an agency or a freelancer. And this can be rather pricey. The majority of good people that I work with for outbound charge anywhere from 2K to 10K a month. And if you are just like working with an unvalidated offer, this is not necessarily the budget that you would have to invest in order to just see the market signals. But first I found a really cool tool, new AI enabled sales automation tool cooler which actually gets you leads per $150.00 and this is insane. Why? Because the majority of B2B law leads cost $700.00 if you attract them with, I don't know, traditional sales channels or Google ads. So this one is just like really cheap and it can secure you very good arrow I if you for example decide to invest $1500 into the campaign, you will get 8 to 10 meetings out of this. And you know how it is, we don't sucked in sales so much that we wouldn't close one or two deals, right? So, yeah, in terms of Arrow I, it's really, really, really important. The second advantage, why I am leaning towards these solutions with teams that are new to outbound is because they have a very good database and 700 companies are using cooler. So far, decision makers from big companies such as IKEA, PNG, there we have Nestle, we have Decathlon and a couple of other ones such as Ferrari are in this database. So it's very, very, very important. To make sure that you have the right type of offers prepared. This is why if you decide to take cooler for a spin, you will have to fill in the application. I will do this experiment in next two or three weeks with a couple of my teams. Will totally let you know the results. But if you want to take it for a spin yourself, definitely visit their website and check it out. If this is something that could help you scale your outreach at a predictable cost. Sounds good. Let's discuss. Other outbounds practices in comments and find the best solutions. How to empower more teams to get these amazing channel going on.