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Influencer Strategist/Director | Transformative SaaS Sales Team Leader | 3X GTM | 1X Acquisition | Cultivator of Ownership & Sales Accountability

Embrace the 3 V’s of Content: Volume, Variance, and Velocity In my experience, consumers want authentic interactions, not overly commercial content. Brands must embrace the 3 V’s: Volume: Creators, acting as mini-agencies, allow for massive content production quickly. Variance: Diverse narratives for diverse audiences. Creators tell authentic stories tailored to various perspectives. Velocity: Content gets stale fast. Creator partnerships enable fresh, high-quality daily content. Take Nood, for example, an at-home hair removal solution. By using FERMÁT widgets in affiliate articles, they created a seamless shopping experience, achieving a 20% lift in ROAS, an 18% decrease in CAC, and a 2x boost in average ROAS. #MarketingStrategy #ConsumerEngagement #UserGeneratedContent #Personalization #DigitalMarketing

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