Jon Felix Reyes’ Post

As a brand you need to be testing different hook variations and concepts to see what resonates best with your audience. Here are some AB tests you can run on your hooks: Positive vs negative Product shot vs creator shot Split screen vs green screen Question hook vs comment reply box There are so many verbal, visual and audio hooks that you can test - the possibilities are literally endless. Let's have a chat about your brands creative strategy - jessica@createsugc.com 💌

WARNING! Open a book at your peril. Reading books may change your mind. When creating promotions for clients, short #social media #animations are part of the Arsenal of Engagement. Short, curious, heightened by sound effect or music, to make a point, to raise a smile and stop the scroll. So, what are you reading this #worldbookday and has it changed your mind? ---------- At Gorsebush, we help our clients step up to their next level, appeal to the right audience through #brand creation, refresh and engaging #video #promotions. We're booking in clients for April. 📞 click 'Book a 1:1 call with Harry' at the top of my profile. A 15 minute 1:1 call will help to clarify your options and whether Gorsebush would be a good partner to help you achieve your next level. #brandbuilding #motiongraphics

🤔Sorry…I don’t get this one… 🙅♂️We’re told not to believe everything on the internet. But, what about real life? 💻We love the internet. It’s how we’re communicating, it’s how we live. But, we seem to be in some unofficial agreement to be skeptical. 🤷But, in real life, well thats where it gets tricky. We seem to be trusting, more open, and more accepting. 🕵️Now, I’m not suggesting approaching life dripped in cynicism and think everyone is lying. ✍️However, go through with your due dilegence, ask questions, analyze everything for pros and cons. 🌎In a world that has thousands of get rich quick videos in your social media ads that sometimes bleeds into your brain, just keep it simple. 🔎 Evaluate every situation and move from there…go ➕Also let’s go to the question of the photo, is this bad wording or did a crocodile write this? #productioncompany #commercialproduction #radioimaging #creativedirector #creativeproducer #advertising #marketing #elearning #elearningdevelopment #marketingagency #narration #marketingexecutive #castingdirector #creativeservices #commercialproduction #commercialdirector #radioadvertising #radiomarketing #casting #audioengineer #accountexecutive

When you dig deep into who's offering video production services, you're taking care of your brand's image. 🎥 2. Comparing Prices Getting quotes from different providers ensures you don't overpay. Your budget will thank you! 3. Checking Portfolios Seeing past work confirms if their style vibes with your vision. It's like a health check for your brand's future content! Value your brand's wellbeing by choosing the right video production service. Share or comment if you've got more tips! 🌟 Follow Us On Social Media for more tips! #VideoProduction #BrandHealth #MarketingTips #dispatchtree #marketingagency #brandmarketing #events #experiences #memorymarketing #moments

Positivity is infectious. That's no secret in life, and it certainly isn't any different in audio advertising.   A study from UK based RadioCentralnd System1 found that audio ads that inspire more positive than negative emotions cause those positive emotions to be associated with the brand. They noted that brands utilizing emotions such as pride, excitement and joy, saw bigger uplift in social sharing and word of mouth than those with a negative tone. Creating a positive story with dramatic music, sounds and memorable voices in turn created more memorable ads.   So even if your industry isn't the most joyful, try adding a little positivity to your next audio ad. You might like the results.

"I'm such a loser" - Words from an Advertising Legend. These casual off-hand comments made by Luke Sullivan during his seminar made me chuckle, especially because his self-deprecating humor ironically aligns with a Monopoly ad he shows to make a case later. Here are some things I learned about creativity from his seminar: - Even if the truth about a brand or product is ugly, we should embrace it in campaigns. - How to turn your ugly truth into an interesting premise. - How to build that sweet tension that keeps a customer's mind engaged with your ad. - How to ask the best "why?" questions and keep digging into a bolder proposition for your ad. The examples presented by Luke are stunning, and the hour he takes to present his case is truly amazing. Thanks to a very honest commitment I have towards the strong fundamentals taught by Luke, I want to personally encourage everyone to check out his seminar and not miss out on it if you're a creative who wants to make an impact as a writer for advertising. Special thanks to Bob Linden for reaching out to me and making a case for why I should not miss out on this opportunity. #Advertising #Creativity #Marketing #LukeSullivan #CreativeWriting #Branding

While diving into “DotCom Secrets” by Russell Brunson, I stumbled upon a concept that caught me completely off guard—the “Soap Opera Email Sequence”. I thought email marketing was just about sending out offers and updates, but this approach completely shifted my perspective. So, what is the “Soap Opera Email Sequence”? It’s a storytelling-driven strategy that turns email marketing into an emotional, engaging experience for your audience. Just like a soap opera, you create suspense, build tension, and keep readers eagerly awaiting the next part of your story. It’s all about connecting on a deeper level and leading your audience through a series of emails where the climax is your offer. Here’s why I think this method could be a game-changer for marketers: 📎 It humanizes marketing: By sharing relatable stories, you build trust and authenticity with your audience. 📎 It builds anticipation: Instead of overwhelming readers with one long email, you take them on a journey that leaves them wanting more. 📎 It’s not “salesy”: The subtlety of storytelling makes it feel less like a hard sell and more like a conversation. I’m excited to see how this strategy could be implemented in my future campaigns, especially with how it focuses on emotional engagement over generic messaging.

Why do you watch movies? To: - Escape reality - Feel emotions - Laugh out loud - Be entertained - Learn new things - See different worlds - Bond with others - Reflect on life - Cry out loud But there is a bigger reason underneath all of these. You want to feel like you’re not alone. That others also experience the same things that you’re experiencing. And that’s exactly what your audience is looking for. They want to see themselves getting reflected in the visual imagery that you’re presenting. The right representation impacts how your audience feels about themselves, & also, about other people. Be more inclusive by creating different products & content. Stay away from controversial & harmful stereotypes. The longer you do these, the better your brand loyalty becomes. What is your favorite movie? #ghostwriting #brand #marketing #B2B

An enduring power! 👐 Hope transcends optimism. It's a way of living, not thinking. Hope repels naysayers or those who spread fear. Hope is the whisper that shows up for challenges. Hope is a choice that requires action. Pessimists cower in its presence. Allow hope to fuel you. It's contagious. “Hope is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out.” ~Vaclav Havel~ Have you considered adding the value of voiceover to your marketing and advertising campaigns? How about your website? I can help you with that! 🎙 Always at your service! 🙏 #hope #voiceover #marketing #voiceoverartist #advertisingandmarketing

🎥 Ever wonder why most ads feel like wallpaper? Bland, invisible, instantly forgotten? I do respect all the creators in my feed, they are hardworking and dedicated. But I feel less connected to my feed day after day. They are getting repeated and redundant. Here’s the truth: Consumers don’t owe you their attention. To grab it, you need to be more than just “good” you need to hit mind-blowing. When we launched Brevitas Media, we had one goal: Tell stories that make people stop scrolling, hit replay, and feel something. Forget the noise and forget the fluff. Every frame, every beat, every second in this video was crafted to showcase what we’re all about real narrative power that grabs and keeps you in the moment. Here’s why our approach is different: 1. Deep Research: We don’t just know the product; we know the audience inside out. 2. Clear Storytelling: We cut through the clutter and tell stories that hit where it matters. 3. Impact Over Everything: No gimmicks, just genuine value that speaks louder than any sales pitch. Take a look, and if this resonates with you, let’s talk about how we can build YOUR story.