Jonathan Toback’s Post

In today’s politically charged environment, generative AI is reshaping both ads and content. How can publishers and marketers guard against low-quality or misleading AI applications, from fake news to political noise? Join Blair Tapper, Senior Vice President US, to discover how AI impacts programmatic monetization and how The Independent is navigating this landscape to maintain authenticity and revenue.

In today’s politically charged environment, generative AI is reshaping both ads and content. How can publishers and marketers guard against low-quality or misleading AI applications, from fake news to political noise? Join Blair Tapper, Senior Vice President US, to discover how AI impacts programmatic monetization and how The Independent is navigating this landscape to maintain authenticity and revenue.

In today’s politically charged environment, generative AI is reshaping both ads and content. How can publishers and marketers guard against low-quality or misleading AI applications, from fake news to political noise? Join Blair Tapper, Senior Vice President US, to discover how AI impacts programmatic monetization and how The Independent is navigating this landscape to maintain authenticity and revenue.

Explore how Generative AI is revolutionizing consumer-brand engagement with NBCUniversal’s Chief Data Officer, John Lee. Learn how AI enhances experiences, optimizes ad investments, and drives business strategies. Get valuable insights from NBCU’s real-world applications and discover actionable steps for the ad industry. Register today and save $300 with code SUMMER24! #GenerativeAI #AdTech

⛱️ 🌅 🏝️Cannes may be over, but the conversations continue. We returned from Cannes 2024 with lots of positive energy and invaluable insights. Our panel with HUMAN on communication and tech decision-making for higher ROI was a highlight. Read blog on takeaways here>> https://lnkd.in/enbuCEj6 #Canneslions2024 #techinnovation #Collaboration #AI #datadriven #transparency #programmatic #risewithus

We are energized by the groundbreaking discussions and insights we've gathered at Cannes recently. 🌅 Something that came up a lot was the transformative power of AI and data-driven decision-making within our industry. 📈AI is here to stay AI and Machine Learning are revolutionizing the publishing industry. Publishers leveraging AI can enhance their operational capabilities, optimize customer experiences, and generate valuable insights to boost their bottom line. AI ensures that the right content reaches the right audience. For instance, a 60-year-old classic car enthusiast and a 21-year-old basketball fan seeing the same ad for bathrobes isn’t effective. Instead, AI-powered real-time bidding places relevant ads in front of the appropriate audience segments. 📊Data-based decision-making Data-based decision-making is key for informed and strategic planning. It allows publishers to understand their target audiences better and optimize their inventory accordingly. By focusing on relevant content, publishers increase engagement and conversion rates, enhancing the user experience and driving revenue growth. 🌟The Future is Here The future of publishing is rooted in AI and data-driven strategies. By adopting these technologies, publishers can create more personalized, efficient, and profitable operations. At Rise, we are committed to fostering an environment of innovation and excellence, ensuring our partners and stakeholders remain at the forefront of this exciting evolution. https://lnkd.in/enbuCEj6 #AI #MachineLearning #DataDriven #PublishingIndustry #TechInnovation #RiseTech #StrategicPlanning #CustomerExperience Rise

“This ushers in not just a new era of scale, it ushers in the opportunity to invest in where the marketplace is going, which is creative and tech powered by AI.” — Laura Desmond, CEO, Smartly. The recent Omnicom Media Group-Interpublic Group (IPG) deal marks a pivotal moment for the advertising industry, signaling a shift toward innovation at the intersection of creativity, technology, and #AI. As the industry evolves, we are proud to be at the forefront, helping brands navigate this landscape and harness the power of AI-driven advertising. 👇 Read the full article on Business Insider and learn how this deal is shaping the future of our field.

The $1 Trillion Ad Milestone: The global advertising market is on the verge of an extraordinary transformation in 2024, fueled by digital innovation, the rise of AI, and a groundbreaking transition from traditional media. I still ponder the insights of John Wannamaker regarding the notion that half of advertising spend is wasted; even in today's digital and accountable landscape, this idea resonates with a sense of possibility for improvement.

Global Ad Revenue Hits $1 Trillion! 🌟 The advertising industry is booming, with revenues set to surpass $1 trillion in 2024! 🚀 Tech giants like Google, Meta, ByteDance, Amazon, and Alibaba are leading the charge, capturing over half of this massive market. 📈 Key Insights: Digital Dominance: 73% of ad revenue will come from digital channels. AI & Automation: Driving innovation and efficiency. Regional Growth: US, China, and UK markets are thriving. 💡 Marketers, take note! Focus on digital platforms, leverage AI, and stay ahead of market trends to maximize your impact. #Advertising #DigitalMarketing #AI #MarketingStrategy

I am so excited to share that Simpli.fi has released two brand new AI powered products! Check out the video below to learn more.