Jonny Westcar’s Post

Considering the firehose of information we're all encountering and the number of AI solutions launching daily, it’s no wonder many of us are feeling a little (or a lot!) bewildered. Tap into these top sources of info to get up to speed—quickly—on using AI to market your brand. https://lnkd.in/ehr9wPBE #masthead #mmc #content #ai #learnai #artificialintelligence #aitools #topaitools #bestaitools

Mark Sinnock recently gave his take on the tension bubbling within the marketing world between synthetic (AI generated) and authentic (human generated) creative. In Fast Company he makes the point that once again, as with tech and human creativity, consumers themselves are not binary things. It’s not AI vs. humanity. There’s a place for both and it’s about when/how/what/why for each, and in the future, they will feed into each other. https://lnkd.in/ehv46Mgw #digitalmouth #aiadvertising #digitalmedia

Overwhelmed with information? Lately, I have been editing, researching, and translating a lot in the world of technology and human creativity. I am sharing this article below by Mark Sinnock who perfectly explained my point. We are not binary things. It’s not AI vs. humanity. There’s a place for both and it’s about when/how/what/why for each, and in the future, they will feed into each other. As AI becomes infinitely more seamless and helpful, the opposite—flaws, instinct, and nuance—will stand out as novel artifacts and memories of a handmade era. Chat GPT can do the rest. Thanks, Havas Creative Network I am working hard to continue being that professional, Singular. Handmade. Specifically human. Emotional. Provocative. All the things AI isn’t. How are you working on it? #humantranlsator #creators LiftValue Translations & Consulting

The past couple of years have been all about exploring and adopting AI tools to make marketing faster, more efficient, and more scalable. A recent Fast Company article points out that AI is also creating a sea of sameness when it comes to brands’ websites, logos, voice, and tone. So how do brands differentiate when using AI tools? The article illustrates how, to stand out, brands around the world are getting creative the old-fashioned way, integrating humor and cultural nuances that AI tools are unable to generate. AI will continue to play an important role in marketing. Looking ahead, marketers will be tasked with figuring out the best way to balance human touch with AI tools. #AI #ArtificialIntelligence #ChatGPT #BrandMarketing #MarketingStrategy

AI vs Original - get the balance right. "The ease, scale, and quality of AI-generated marketing are already making it a heady drug of choice for many marketers. But as this sea of automated perfection becomes more dominant, embracing the opposite—handmade human gnarliness, flaws, and high-touch friction—will increasingly become a key opportunity to stand out." "We’re at an inflection point in marketing, accelerated even more by the omnipresent fervor surrounding generative AI..." "... as with tech and human creativity, consumers themselves are not binary things. It’s not AI vs. humanity. There’s a place for both and it’s about when/how/what/why for each, and in the future, they will feed into each other. As AI becomes infinitely more seamless and helpful, the opposite—flaws, instinct, and nuance—will stand out as novel artifacts and memories of a handmade era. Chat GPT can do the rest." #AI #marketing https://lnkd.in/ehv46Mgw

We understand that new technology can sometimes be overwhelming or even scary. And for game changing technology like AI, it can be absolutely terrifying. So, we wanted to take this opportunity to invite you to take a few deep breaths, and see AI for what it really is...a tool to support you – not replace you. https://lnkd.in/gCEbUrD5

“….Marketing must be original, emotive, consistent and often participatory for the consumer’s brain to pay attention, encode memories and later bring the brand top-of-mind. This requires more than the data-science powers of the machine: it requires a creative leap by the marketer… #creativity #transformation #growth #AI

#ICYMI: Dive into the future of marketing with #FCM's roundup of 2024 trends! From AI to video dominance, we've got you covered. 💡 Need help implementing these insights? Book a complimentary consultation: https://smpl.is/8kt4u 🚀 #DigitalMarketing #2024Trends #MarketingTrends

Is AI the terminator of marketing agencies? Not quite. This article by Jim Ewel explores how some agencies will be left behind, while others can leverage AI as a superpower. Learn how to thrive in the new marketing landscape. #AI #Marketing #FutureOfWork

63% of Brands Say AI Impacts Marketing as Consumers Use AI to Shop Know more:- https://lnkd.in/dHNaYuK8 Storyblok #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube