Joon Kim’s Post

🎉 Exciting News for Retailers! 🎉 For just €0.40, you can transform your shoppers into loyal brand ambassadors Our tool combines an API and a customer dashboard that seamlessly integrates into your online store, enhancing the shopping experience significantly. 📏 With Shoefitr.io, each customer can simply take a photo of their feet, and our technology will recommend the perfectly fitting shoe size, tailored not only to foot dimensions but also considering the unique characteristics of your brand's footwear. It's incredibly simple to use. 👏 Reduce Returns 👏Increase Satisfaction 👏Boost Loyalty 👀 Don't just take our word for it, check out our demo video to see Shoefitr.io in action and discover how easy it is to integrate this tool into your website.

Missed connections cost money—$60k to be exact. Our footwear client fixed this with one tool. Klaviyo loses track of returning visitors due to their 7-day cookie expiration, essentially treating them like strangers. That’s lost revenue, plain and simple. With Signal, we identify those returning visitors and drop them back into the right flows, picking up where they left off. No missed opportunities. No starting over. Just a seamless customer journey that for H Footwear, led to $60k in extra sales. Here’s the bottom line: If you don’t know where your customer is in their journey, you’re leaving money on the table. Identifying and engaging them at the right time is how you unlock real revenue. Remember, it’s not about more tools—it’s about using the right ones to connect with customers when it matters most.

Social Live Commerce continues to grow specially for categories such as Clothing, Skincare, Footwear even Electronics in some countries. It's definitely a great way to get attention from new customers and a great tool for the showcase of new launches. So here is a complete playbook, a blast from the past (a little dated) - a book that will help you structure and think through your Live Commerce shows. You can also download the same from Cheil's website too. Thanks to Alisha Bhatia who had put this together with me, the designers Purwa Chauhan and Sandeep Aryan for bringing it alive and Sourav Ray for the idea to put this together. Incase you are a small brand who wants to understand how to kickstart your Live Commerce shows, you can connect with me at the link in the comment.

👉 Allbirds creates thoughtfully designed footwear that combines comfort, quality and style. 👟 Excited to introduce our valued customer, Allbirds Korea! As an Allbirds fan myself, I have to say, I’m loving wearing their shoes. 😃 Allbirds is renowned for its simple design, comfort, and commitment to sustainability. However, shoes aren’t typically replenished often, which created a need to customize their existing flows. Their goal was to encourage first-time customers to make repeat purchases and to reach a broader audience. Want to see how Retentics helped address Allbirds’ needs? Check out our case study for all the details! 🧑🏻💻

If you're a footwear brand & you're not using microsites, you're leaving money on the table. Microsites are like a storefront with the perfect sales assistant inside that tailors the experience to each customer who walks in. The best part? You don't need to be an ecommerce giant to do it. Create engagement-driving microsites that: 1) Promote exclusive collections 2) Provide detailed product information 3) Educate consumers on how to use your product Microsites help create a highly relevant and personalized shopping experience that most customers crave. They allow your brand to compete on a level playing field, even if you don’t have the resources to build a full-fledged ecommerce store. So, if you're not leveraging microsites, it's time to step up your game! Here's how Olukai is using microsites to make their events more profitable https://lnkd.in/gTWJcXvE

The difference between brands and customers' perceptions of products is vast. Someone once said, “Say benefits, not features,” and this is crucial in advertising. When customers first interact with a brand, often through ads, they need to see how the product meets their desires and goals. Unfortunately, many ads miss this mark. They often promote messages of grandeur, but fail to relate to the customer’s needs. For example, a footwear brand's ad might read, “Chase Your Passions: Never Settle for Less,” or a skincare brand might say, “Experience Pure Elegance: Flaunt Flawless Skin.” Customers wonder, "How and what are you saying?" Ads succeed when they are specific, targeted, relevant, and helpful in guiding customers through the buying journey. A better headline for a footwear brand would be, “Stay Active Without Blisters: Men’s Footwear For All-day Standing.” This is targeted, highlighting a specific pain point and offering a solution. Shiny headlines might impress the team, but sales happen when the message is direct and clear. Be direct. Be clear. #brandprespective #brandvoice #customerperception #advertising

⚡️Retentics Unplugged Ep. 5⚡️: We’re happy to introduce Allbirds Korea, your destination for stylish, comfortable, and sustainable footwear! 👟🪽 Allbirds is a brand that creates shoes inspired by nature, and their shoes are well known for their simple design, comfort and sustainability. Our client, Allbirds Korea, is this brand’s local branch in Korea.🪽 What brought Allbirds to Retentics as the solution to their needs? 🤔 Shoes are typically not replenished frequently. So Allbirds’ mission was to encourage first-time customers to place repeat orders and for this optimize their email flows. With Retentics, Allbirds shifted to a more proactive approach to engaging buyers: First, by first using the Replenishment flow, they expanded the number of recipients reached. Secondly with the First Purchase Bounce Back Flow, which integrates Retentics’ logic of recommending the most suitable items for customers’ next purchase after their initial transaction, even more personalized messages became possible. 👏🤸♀️And Allbirds saw significant success as a result of these efforts! After implementing flows with Retentics AI, Allbirds experienced a 117% increase in conversion value and a remarkable 999% growth in total email recipients. 📈 We’re about to update new success stories for you, so stay updated! 🧑🏻💻👍

If you are a fashion 👖 or footwear 👟 brand owner and are short on cash for the production of your stylish new release of product, you might be forgiven for naturally looking for funding to cover this. Before you start looking at expensive forms of funding to buy new rounds of stock to meet high MOQ's that worry you. Have a check of your warehouse stock units report. Double check how much of your brand’s assets are already tied up in stock. If you are sitting on stock that cost say £100k and can be sold for £300k You don't have a cash problem; you have an asset allocation problem! Your assets are tied up in stock. Move heaven and earth to learn how to clear through the stock you are already sitting on. It'll accomplish several things: ▪ Raise the cash you need 💰 ▪ Reallocate your assets to where you need them – cash for new product 👗 ▪ Reduce operating costs through lower warehouse expenditure 📉 ▪ Increase your confidence in the high MOQ’s as the data from your high sales run rate will justify it 📈 Think outside the box and hustle to generate the cash internally before calling in funding. High interest is not fun to pay and the risk you place on your business doesn't make sense when there is an avoidable path. If you think you could do with a hand, drop me a message.

100% Dan Major ⬇ 🌟 we track "months of inventory" as a KPI for the companies we work with. In it's simplest form calculate Inventory Value / Cost of Goods sold in 1 month. For example if you have $400k of inventory and your average monthly COGS is $100k you have about 4 months of inventory on hand. It depends on your supply chain, seasonality and other factors but as a guide: <3mts - awesome! 3-6mts - ok >6mts - time to free up some cash! >12 mts - ouch, this needs addressing ASAP. theFinanceStack

How did this make you feel? Let’s break down the key takeaways from this ad: The Hook: It starts with something unexpected—a person walking in an unusual manner. Immediately, your attention is captured. As the video unfolds, more people are shown walking in the same peculiar way... The Common Thread: They’re all wearing the same brand of shoes. This subtle yet clear visual cue shifts the focus to the footwear, sparking curiosity. You can’t help but wonder, “What is it about these shoes that makes everyone walk like that?” The Discussion: As you check the comments, everyone has their own theory. Speculation builds until... The Payoff: The final message is revealed, delivering a familiar, fun, and engaging conclusion. It leaves a lasting impression, ensuring viewers remember both the video and the brand. Key Points for Your Next Video: Start with a Hook: Capture your audience’s attention from the first second to keep them engaged for what comes next. Pique Curiosity: Introduce your product or service at the height of their curiosity. Keep them intrigued and guide them through a narrative that answers the questions you’ve sparked. End with a Memorable Experience: Wrap up with something relatable, fun, or satisfying to leave viewers anticipating your next video. Video by: Nike Analysis by: Mbee Victory Alaere, Caveworks Media