Jordan Scheltgen ⚫️🟡’s Post

I am fed up with people blaming #algorithms as if they are not human actions. Algorithms are editors. Like any editor they exist to sell the #media they determine. Editors who lie in order to sell newspapers lose their jobs. People who create algorithms to maximise profits from advertising regardless of the nature of the content should be regulated the same way. The current disturbances are partly a result of this failure of regulation. It is not acceptable simply to blame the algorithm. The algorithm must cease to be a protection from responsibility.

I'm really excited about this one. How to create a client-ready first draft in minutes, rather than hours. Featuring.... Ivy... MVPR's platform brain 🧠. Ivy is trained on over a year of interactions with journalists, and has the power of our Journalist Vector Search behind it. Ivy knows what makes a great piece of content, and allows you to add the information in as you gather it. Creating a first draft now takes minutes rather than hours. And if that wasn't enough, Ivy is then able to suggest journalists that are specifically relevant to your content, based on our semantic analysis of what the media is writing about every day. It's AI-enabled workflows like this one that are allowing us to do in 15hrs what a traditional agency achieves in 80hrs. Please note, the announcement in this video is not real - but Ivy and the power it has, is. And if anyone is wondering how long the raw version of this video was before I tried to shorten it to make it faster to watch: it took me 4 minutes and 5 seconds to record this demo.

Thanks for the reference Benjamin R. - to develop this discussion, I think the current challenge is what a half-way point to agentic workflows looks like for companies, and what the human-machine interface looks like before workflows are fully agentic or agent-assisted. Most of us can imagine what a fully agentic workflow will look like: request in -> completed task out. It's much harder to breakdown the process involved in completing a task and then decide whether each incremental step in the process is better done by a human or the machine. That requires deep sector-specific expertise and an understanding on what data science, AI and automation is capable of delivering. If the task is better completed by a human, what should that interface look like? If it's a machine, what contextual information does it need to work to the highest standard? And then how do you pass the baton from one to the other to complete a complex process? For most companies, especially services companies, I expect the next phase of genAI development will not be how they can train staff to use next-word-predictors, but how to design or adopt an interface that stores the right knowledge while it works to complete processes.

Every time a media publisher hides it’s informational content behind a pay or subscription wall, it opens the gate for fake news and high-level sensationalist content to be spread out. While big newspapers don’t understand this, they cannot claim they are fighting fake-news and are directly responsible for the far-winged polarity most societies are facing currently. There are thousands of business strategies out there for content-based and media companies to profit without the need of segregating information to a handful of wealthy readers. In a subscription-based economy, open-sourcing your work is the most radical act of resistance against far-winged politics.

Balancing Free Speech and Harmful Content Online 🌐 www.enochchan01.com 📰 My Blog: https://lnkd.in/gDEjyfX6 👥 fb connect: https://lnkd.in/gvyifNHc 📺 Subscribe to my YouTube channel: https://lnkd.in/gg2_xKBM Finding the right balance between protecting free speech and mitigating the spread of harmful content online is one of the most pressing challenges of our time. It requires a nuanced approach that respects fundamental rights while also acknowledging the potential for online platforms to be used to incite violence, spread misinformation, and cause real-world harm. What strategies do you think are most effective in achieving this balance? Let's discuss the complexities of content moderation, the role of technology, and the importance of international cooperation in tackling this issue. Share your thoughts and insights below. #freespeech #onlinesafety #contentmoderation #digitalcitizenship #internetgovernance #harmfulcontent #misinformation #technologyethics #onlineethics #socialmediamarketing #digitalwellbeing

In today's rapidly evolving media landscape, having a solid content strategy is crucial for brands and PR agencies for several reasons: 1. Trust and Credibility: As misinformation rises, brands that produce high-quality, reliable content can establish trust with their audiences, differentiating themselves in a crowded market. 2. Newsroom Challenges: With newsrooms facing resource constraints and reduced coverage, brands need to create compelling narratives that can fill content gaps and engage audiences, often acting as sources of valuable information. 3. SEO and Discoverability: A well-planned content strategy enhances search engine optimization, ensuring that brand messages are easily discoverable online, driving traffic and engagement. You might already be creating super high-value content, but how do you get the right audience to actually see it? 4. Measurement and Adaptability: A solid strategy allows for tracking performance metrics, enabling brands to adapt their approach based on what resonates with audiences and what doesn’t. A robust content strategy not only enhances the effectiveness of tailored PR outreach but also helps brands navigate the complexities of modern media, fostering audience engagement and building long-term trust and credibility.

Entrusting your money to a financial institution is a vulnerable decision. You can help put people at ease by establishing yourself as experts who will keep their money safe. How can you achieve that? Publishing content! Here are the top 3 benefits of content marketing for financial institutions.

A free market, not government coercion, is the answer to content moderation. "Humility is a good starting point for lawmakers seeking to understand content moderation. David Inserra offers a helpful guide to policymakers." Decentralization is discussed in the program. From the linked guide: "Another less centralized option would be for platforms to keep a central set of policies that are always enforced against, but to also give users increased control over their own experience. Users would be able to set their preferences for allowing or not allowing certain types of content and for determining what is prioritized in their newsfeed."

One thing most professionals struggle with in the age of LLMs is this—they can’t be weird or quirky with prompts Feeding LLMs the same playbook to act as content strategists/CMO's just churns out identical results. It’s like those modern buildings that look sleek but have zero personality—functional, sure, but uninspiring. Mediocrity may be "good enough" for most, but it’s still mediocrity. Creating insane, standout content requires more than just a formula. It takes bold taste, unapologetic quirkiness, and strong opinions. And yeah, be weird. It helps!

One of the enduring lessons that has informed the strategy of The Air Current is an existential need to 'own your own platform'. That's editorial freedom to control your own destiny. If you live by the algorithm you'll die by it, too. (It will decide if you see this post at all, in fact.) So our growth plan has always been to just go around it. Your subscription is deeply appreciated and makes all our reporting possible, but just sharing your email address (which we never sell) so we can reach you directly is incredibly important, too. Please consider adding your name to TAC's distribution list to keep on top of our latest scoops and deep reporting.