Jose Bulatao’s Post

🚀 Excited to share my latest article on Coworking Insights: "How Your Event Space Can Boost Your Revenue (And Your Reputation)"! 🎉 In this piece, I dive into the untapped potential of coworking spaces as versatile event venues. From hosting corporate meetings and workshops to unique events like book launches and music videos, the possibilities are endless. 📚🎤 Key Highlights: Flexibility Equals Profitability: Transform your coworking space to accommodate various event types and sizes, offering hybrid options and customizable packages. Revenue Boost: Opening your event space to non-members can unlock additional revenue streams, with some locations generating up to $350,000 annually. Brand Visibility: Use your event space as a lead generation tool to boost local brand awareness and convert event attendees into long-term members. Dynamic Pricing: Implement flexible pricing models based on event size, duration, and additional services to maximize profitability. Don't miss out on these insights to elevate your coworking space's potential! Read the full article here: https://lnkd.in/gqwQ3HjU 🌟 Would love your feedback on topics you'd like me to write more about in the future! #Coworking #EventSpaces #RevenueGrowth #BrandStrategy #FlexibleWorkspaces

Events are the heartbeat of any thriving coworking space. Whether they’re exclusive workshops for members, gatherings for local business owners, or outside events that use your space, events can elevate the entire coworking experience and help spaces stand out. But with so many details to manage — from scheduling and RSVPs to check-ins and feedback — planning events can become an overwhelming task. That’s why we designed Coworks space management software as a streamlined, user-friendly solution built to simplify event management for coworking spaces of all sizes, among other features. https://hubs.ly/Q02Z5Q7X0

What are the best types of events to run in your coworking space? The ones that are easy to organise - those are the best! Of course, this is at the top of my mind this week because European Coworking Day is coming up, and everyone's talking about what to do. I keep telling people you can do anything from two people having a cup of tea to Foo Fighters and Stromzy playing live in your car park. But do something straightforward for you to organise. The best thing you can do is get members to organise events. They have the imagination and will do things they want to do, and you don't have to defragment your brain on event content while running your coworking space. ❌ But don't ask members to organise an event because you can't be bothered. ✅ Ask members to organise it because they're part of the community. If there's no involvement, there's no commitment, that builds connection, meaning, and change within your coworking space. My Scrum Master co-host Emily and I are running an event prep sprint in preparation for the mighty European Coworking Day at the London Coworking Assembly! Join us next Tuesday for Event promotion and optimisation - head to London Coworking Assembly to RSVP. 📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter—the link in my bio. Have a remarkable day. Be careful out there. It is a jungle.

To staff, or not to staff. That is the question asked by some coworking space operators. I love the divergent thinking happening in the coworking industry today. I predict the word of the year for the coworking industry will be “hospitality.” We see some operators going all in on Food and Beverage. Shift Workspaces even has a Culinary Concierge. Beth DeGraffenreid recently shared that she leans into a more indulgent staffing ratio because her clients are attracted by and stay for the attention and service her team can provide. Yet, there’s an entirely different conversation happening among operators of smaller #coworking spaces. How does one operate an unstaffed, or lightly staffed coworking space? Advances in technology should make this fairly straightforward, no? E-commerce-enabled booking, app-based meeting room reservations, digital door access…fancy automated espresso machines….what more could you need? But one operator recently confessed to being “baffled” by how demanding members and users of an unstaffed space can be and how he struggled to keep up with the needy humans in his unstaffed space. I suspect Abigail M Schilling will have some words of wisdom here. Unstaffed spaces can work but they must be designed for the right market, the right user, and with the right level of “invisible” back-of-house support. If you have a small coworking space that you designed to be staffed, but now that you’re 2 years in, you realize that it doesn’t support staff, so you need to un-staff it, you will likely encounter challenges. But if you design a space with the intention, from the outset, to serve that specific user that will be just the right fit for a tech-enabled, well-designed, behind-the-scenes assistance. Join our “To staff or not to staff” conversation on the podcast this week! 🎧 Listen to the full episode here: https://apple.co/4f98KP4 ▶ Or watch it on our YouTube channel: https://lnkd.in/dYK3XfMi

Everyone wants to provide a hospitality-first coworking experience, but very few know what that really means – and fewer still can execute it well. At Optix, we believe in a hospitality-first approach to coworking. We obsess over the user experience (we always have), and we see time and time again that the most successful operators are those with a hospitality mindset. In the next era of coworking, those who embrace hospitality will be the ones who win. In this article, we explain the role of hospitality in coworking, what experts have to say about taking a hospitality-driven approach, and some practical advice for how to do more for your members and truly embrace an ethos of hospitality. Check it out at the link below. ⬇️ https://lnkd.in/g3EXzxs9

How healthy is your coworking space? If the question filled you with pride, keep reading. The new WELL Coworking Rating is like a wellness badge of honor! 🌟 Imagine creating a space with clean air, perfect lighting, and healthy food options. This rating adapts the WELL Building Standard to fit coworking needs, ensuring your members well-being is a top priority. From the International WELL Building Institute (IWBI) and The Instant Group. But what exactly is it and what's in it for coworking folks? https://hubs.ly/Q02_Nx3p0

6 Coworking Space Etiquette Tips Coworking space etiquette revolves around maintaining a respectful and collaborative environment. Keep noise levels low by using headphones for calls or media and utilizing designated areas for conversations. Here are the main tips to follow: ➜ Maintain Appropriate Noise Levels: Keep volume low, use headphones for calls/media, and use designated areas for conversations. ➜ Clean Up After Yourself: Dispose of trash, wipe surfaces, and return items to their places to keep shared spaces tidy. ➜ Respect Shared Resources: Use communal amenities responsibly, avoid monopolizing equipment, and keep them functional for others. ➜ Be Mindful of Personal Space: Respect others' boundaries, avoid encroaching on work areas, and maintain proper distance. ➜ Use Meeting Rooms Appropriately: Reserve in advance, stick to booking times, and leave spaces clean and organized. ➜ Practice Professionalism: Dress appropriately, manage time well, and interact respectfully with others. ➜ Participate in Community Events: Join networking and communal activities to build community and foster collaboration. By adhering to these etiquette guidelines, you can create a positive and collaborative coworking experience for everyone. For more valuable content, follow me Rahim Uddin and then hit the Like button to stay updated on my future posts

How healthy is your coworking space? If the question filled you with pride, keep reading. The new WELL Coworking Rating is like a wellness badge of honor! 🌟 Imagine creating a space with clean air, perfect lighting, and healthy food options. This rating adapts the WELL Building Standard to fit coworking needs, ensuring your members well-being is a top priority. From the International WELL Building Institute (IWBI) and The Instant Group. But what exactly is it and what's in it for coworking folks? https://hubs.ly/Q02_Nxt60

So now we've got this whole definition—hospitality and coworking as part of the same industry. And I'm all in. I grew up in hospitality; it's in my DNA—from Café De Paris and Mayfair Intercontinental right up to Chilis, TGI Fridays, and Pizza Hut. 🍕 (But the best jobs ever were Break For The Border in TCR and Brasserie Rocque in Broadgate Circle.) And I've always seen the parallels. But listen, if your coworking space falls under 'hospitality' now, it doesn't mean you're suddenly waiting tables or becoming a 'dub dub' (as we used to call it). It's not that at all. It's about taking care of people, and let's be honest—the best way to do that isn't by hovering around them; it's by connecting them. Sir Ian Minor hit the nail on the head when he said: "Hospitality is about the art of being hospitable; it's not about being a servant." And Dame Iris K. —sharp as ever—doubled down in one of our Coworking Values Podcast chats with this: "The delicate balance between hospitality and community ownership in coworking spaces is how to encourage member engagement without developing entitlement." Here's the thing: people don't need another person fussing over their coffee or another 'here's the Wi-Fi password' moment. We live in an ocean of information; they can get that anywhere. We all crave real connections—people who give a s%it, not lip service or box-ticking. That's the sweet spot. If you're running a space, don't just serve the coffee; brew the connections. That's where the gold is. That's where the job gets good. That's where the lines between coworking and hospitality blur into something bigger—community, culture, a place where people get that 'hell yes' moment. Will Guidara's Unreasonable Hospitality is a good read, especially if you have worked in kitchens, catering, or bars. But please read it alongside Anthony Bourdain's Kitchen Confidential to stay grounded. 👍 cc Chris, Stephen, Julie, Sonya, Kevin Depree 🍳

Coworking Convos are always insightful, so if you missed this one on how to attract perfect-fit office members to your coworking space, sign up for the next one!! (Thank you Cat Johnson for always dreaming + facilitating!) Here’s what I took away from this convo and the changes I plan to implement at my coworking spaces, as a result. Reuben - Leverage Google reviews to highlight your space's unique features. Use these authentic phrases in your marketing materials — for instance, rather than just mentioning "24/7 access", share a member's story about using the space after hours. Encourage members to share their experiences by asking about specific instances that stood out to them. Katharine — Emphasize authenticity; the right audience will gravitate towards you. Engage with alumni by inviting them to special events, creating a sense of community and belonging. Kyle - Implement a member application process to attract individuals who are serious about contributing to the community. Meagan - Understand the diverse needs of your membership base and tailor your marketing strategies accordingly. Have several different avatars and identify which one fits the potential member you’re talking to! People want to share! Encourage them by asking deeper questions, exploring their online presence, and learning more about their business. So here’s what I’m going to do at Medford Cowork Collective: - Talk to members for quotes and put an accurate positioning statement higher above the fold on our website. - Set up a different event in Calendly for office tours so I can learn more about that user type before the tour via the booking form. - Rename my ActiveCampaign tag “Member Former” to “Member Alumni” - Do a dedicated email invite to Alumni for our next event that is open to the public! Anything I missed? And big thanks to the supporters of Coworking Convos: 👉 Partners: Syncaroo, GCUC - Global Coworking Unconference Community Community, PilotoMail, Coworks and isofy 👉 Supporters: Deskworks, Spacefully, Rayon, SALTO Systems and This Week in Coworking 👉 Media sponsor: Allwork.Space | FUTURE OF WORK®