Josh Heyburn’s Post

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Managing Director of The Occasionall Group | Event Staff & Operations | Sessional Lecturer of Event Management | AAA 30under30 Class of 2023

The Magic of Events – and of Life itself ✨ If there’s one thing the event industry has taught me, it’s that even the best-laid plans don’t always work out - but it’s what happens *next* that makes it all the more magical. 🪄 We’re used to curveballs: a sudden downpour forcing a show’s cancellation, a headliner backing out, or critical equipment stuck in transit. But seasoned #eventprofs always seem to have a plan B, C, or even D up their sleeves, ready to pivot and turn obstacles into opportunities - just like a magician. 📑 This Saturday, I got a personal reminder of that magic. I’d been eagerly anticipating seeing David Tennant in the Scottish play, but a last-minute illness in the cast threw that plan out the window. The short notice was a downer on what would've been a lovely day out with Mother Heyburn - but we're still hoping for a reschedule! 🤞 After getting to bed after 5am Saturday morning, I could have called it a day but, knowing Joshua Taylor would be heading into Central London to collect something he’d left in our van from the Thorpe Park site visit anyway, we decided to make the most of it. With rush tickets at the ready (thank you TodayTix Group (TTG)), Josh managed to score second-row seats to *Amaze* in the West End - a magic show, fittingly enough! While one of the tricks was foiled by our line of sight, the storytelling and spectacle from Jamie Allan reminded me of something profound: like magic itself, life has a way of surprising us, especially when we’re open to what’s next. ⏭️ So here’s my question to you: how often do we miss out on “Plan B magic” in life by clinging too hard to “Plan A”? ✨ I would love to hear your stories about a time when the unexpected turned out to be *exactly* what you needed! 🪄 #TheMagicOfEvents #ThePowerofEvents #LifeIsMagic #Storytelling

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