Continued: The list we compiled from our survey was based on industry-leading data sources but lacked clarity and refinement. There were far too many terms, many of which were catch-all terms rather than true core categories. The data, while correct, was overly broad and didn't offer a simple way to filter or make meaningful comparisons. Additionally, during some demos, companies struggled to define their baseline solutions or core event technologies clearly. Their presentations often became confusing, and workflows were difficult to follow. Even with detailed notes, summarizing the results and understanding the value of their offering was challenging. This all points to a larger problem—no established benchmark for the event tech industry exists. Every company presents its solutions differently, often as variations of the same core technologies. Website terminology is inconsistent, and phrases like "All-In-One" make it even harder to categorize offerings. This lack of standardization makes it difficult for potential customers to research effectively and find the solutions that will actually help them. But what if there were a set of standards that vendors could work from? If these companies had clearer categories and terminology to build upon, it would likely make finding them easier for their ideal customers. The ability to filter through options accurately would reduce the overwhelming number of choices, and if consistency were in place, buyers could filter further, increasing the chances of making better matches. Ultimately, without such standards, the process remains inefficient for both buyers and sellers. The industry needs a clearer framework to help technology providers differentiate themselves and help customers find the right solutions with less friction. #EventTech #IndustryStandards #EventTechStandards #TechnologyMatching
Are We Defining Event Tech Correctly? Event tech websites tell us very little about what a solution does. Without a way to filter categorizations, making accurate matches becomes increasingly complicated. But what if we could redefine how we categorize platforms, creating categories that become industry standards? This is where value begins. #EventTech #Innovation #GoLucid #EventTechStandards
