JSB Media, LLC’s Post

The evolution of out-of-home (OOH) advertising, particularly with the rise of digital formats, marks a pivotal moment in its longstanding history. 💡With digital out-of-home (DOOH) now comprising a third of OOH revenue in the U.S., the industry is embracing dynamic and targeted advertising solutions like never before. 💡This shift not only enhances engagement but also integrates seamlessly with retail networks and programmatic advertising, driving efficiency and effectiveness in campaigns. 💡Leveraging location-based data, can provide marketers with a seamless consumer journey from home to store creating a more holistic advertising strategy. #OOHAdvertising #DigitalTransformation #AdvertisingTrends

In some ways it pays not to be Extremely Online. Every year, digital ads eat up a bigger portion of global ad spending. This year, as ad spending tops $1 trillion, according to recent data from GroupM, digital ads will take up 71.4% of that total, up from 53% just five years ago. Its gains are coming from traditional platforms like TV, radio, and newspapers as brands continue to move their marketing money online — with one major exception: outdoor or out-of-home (OOH) advertising. The money earmarked to plaster ads on billboards, benches, and bus shelters has kept going up and its share of the ad-spending market has remained notably steady, even as the relentless drumbeat of digital has siphoned off funds from other formats. Boosters think OOH market share could even do something insane: grow.

We are excited to announce that we have partnered with FRAMEN to launch advanced digital advertising screens in co-working spaces across Australia, with Virgin Australia, the first major brand to take advantage of this partnership! 🇦🇺 With Australian marketers focussing more than ever on prDOOH advertising, with investments projected to increase by an average of 28% of the next 18 months, as shown in our recent State of the Nation report, this partnership couldn't come at a better time. “Our ever-increasing global footprint, powered by strategic partnerships like this one with FRAMEN, is giving even more advertisers access to VIOOH's programmatic DOOH capabilities. By partnering with FRAMEN, we're enabling advertisers, both within the local market as well as overseas, to leverage data-driven targeting and real-time optimisation in some of Australia's most sought-after high-footfall locations.” Said Gavin Wilson, Chief Customer and Revenue Officer at VIOOH. 👉 Read more in our official press release: https://hubs.li/Q02_TRFl0

Indoor programmatic OOH advertising presents a compelling case for cost efficiency in the ever-evolving advertising landscape. Brands can connect with their audiences more effectively, optimising their advertising spend for better results!

Out-of-home (#OOH) advertising has long been essential for brand visibility. Despite its effectiveness, many marketers in Southeast Asia still lean towards digital-only strategies because of common misconceptions. Labels such as “expensive”, “complicated”, and “unmeasurable” have led brands to undervalue this powerful channel. However, modern OOH, particularly programmatic digital out-of-home (#pDOOH), has evolved into a sophisticated, data-driven platform offering capabilities comparable to leading digital channels. Find out more: https://lnkd.in/gHN2282R

Excellent article that explains why OOH (out-of-home) advertising is never out-of-style.

In an article for AdNews Australia, Ben Baker, APAC Managing Director at Vistar, discusses how out-of-home (OOH) is revolutionising traditional advertising in Australia. With the media landscape evolving rapidly, OOH has shifted from a 'nice-to-have' to an essential element of modern marketing strategies. Discover how data-driven, programmatic campaigns are driving growth for brands and why marketers should rethink their budgets to tap into OOH’s full potential. Check out the article below! 👇

Check out this great article by Philip Odiakose, Chief Media Analyst and Managing Consultant at P+ Measurement Services and TMKG Consulting, on why OOH advertising remains a reliable marketing strategy during these uncertain economic times... "OOH advertising, with its ability to reach mass audiences at a fraction of the cost of traditional media channels, emerges as a viable option for brands looking to maintain visibility and sustain consumer engagement during challenging times." https://lnkd.in/gjMFziEw

This week on Austin’s Adbag I have a question: 𝗔𝗿𝗲 𝘆𝗼𝘂 𝙥𝙖𝙮𝙞𝙣𝙜 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻? There have been a few announcements recently in media around metrics and how advertisers measure media. Spoiler alert: it’s all about attention. Traditionally, attention online has been measured through a mix of metrics: Viewability, where you use 3rd parties to measure if a certain % of pixels from your ad are visible on the screen of the consumer, and a medley of Video Completion Rates, Click Through Rates, etc. Now there’s a new kid on the block in #Attention, and a few companies are paving the way. Here are two: 1️⃣ It’s no secret advertising loves acronyms, and Adelaide created their own in AU. These Attention Units score potential inventory based on a mix of factors like how many other ads are on the screen next to yours. This helps both the art and science of media planning by forecasting plans around expected attention and performance of specific inventory, and in optimizations based on higher or lower performing sites and formats. & it’s available in major DSPs for advertisers to leverage across campaigns. ✅ 2️⃣ The team at billups, over in (D)OOH land, also announced their own attention dashboard that scores inventory based on reach, obstruction, dwell time of passerbys, etc. This continues to pull OOH toward the programmatic world, providing a more data-driven approach to billboards and bus shelters for buyers. I’m a big fan of OOH and we’ve seen it become a must for many creative media plans today. Pairing the splash and surprise of seeing a brand in the wild with data allows us to continue storytelling opportunities to audiences across screens in-hand, in-home, and on the go... This is 1) really cool, and 2) good for business with today’s fragmented ecosystem. Increasingly for most things, we pay with our attention. Now we can measure it too. 📈 https://lnkd.in/eg3rzdVM

If you know you know. I've bought many media platforms over the years. National to local buys and combination buys with radio, TV & OOH and yes newspaper, when at it's height. The question has always arouse - how do you know, how do you measure. Well now we can "Validate" your radio campaign and investment. It's the best thing ever and it needs to be known that it is available and it works. If you can measure OOH, radio has a way as well. It's a great start and is here! The radio industry needs to come together with "Validate". A great read - With COMMB facing challenges similar to radio between unrated markets and the loss of measurement in diary markets, the organization’s initiative on the metrics issue has inspired Pattison Media to move forward with its own radio metrics measurement system, Validate. At a 2019 conference, Pattison Media Director of Digital Andrew Snook spent some time with his counterparts from Pattison Outdoor, who shared how they were modelling impressions for billboard ads and presenting metrics to advertisers in a digital-dashboard style. With more and more Pattison advertisers becoming accustomed to that type of reporting in their digital ad campaigns, Snook saw a dashboard as a great solution to show the effectiveness of radio, in the form that advertisers wanted. “Advertisers want to know the number of impressions that their ads receive, and how many people are responding to those ads,” said Snook. “Obviously we can’t track impressions or conversions on broadcast listening, but we can do that for ads that are heard on the stream, and then extrapolate to get an estimate of what’s happening on broadcast. That involves modelling. There’s no way to know exactly how many ads are heard on an FM signal. But seeing how advertisers have accepted impression modelling for OOH advertising, this gives us a pathway to do the same in radio.” “It’s really inspiring to see how the OOH industry has come together, and worked collaboratively to modernize their measurement system to speak to the needs of the advertisers,” he added. Snook says impression modelling opened up the opportunity for Pattison Outdoor and others in the space to sell their inventory programmatically, making it easier for advertisers to buy – and spend more. “That’s happened in the OOH space, and we can follow their lead,” said Snook. “Radio remains difficult to buy, and even harder to quantify its effectiveness. I’m convinced that this is a big part of why national revenue remains challenging. We developed Validate to address these challenges at the local level, and feel that there is an opportunity for our whole industry if we can align on a standard solution at the national level – whether that’s Validate or something else, but we desperately need a solution.”