Juan Campdera’s Post

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Creativity & Design for Beauty Brands | CEO at Aktiva

Wasteland, can be the nightmare of packaging. Review of the challenges that the packaging and beauty industry face in the current ecosystem. How can we turn our weaknesses into strengths and how can we make our brands connect with consumers in the very near future? I leave you my article in Formes de Luxe. hope you enjoy it.

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"Design trends in the beauty ecosystem are evolving beyond mere functionality to become a way to express oneself and defy conventional norms" says Juan Campderaá Lozano, Founding Partner and CEO of Aktiva | Brand Experience Design. Read his take on beauty packaging trends in the first of an exclusive series with Formes de Luxe.com - https://bit.ly/3TlGeQ6 Sign up to our newsletters - https://lnkd.in/ezzhpCYh #formesdeluxe #packaging #luxurypackaging #packagingdesign #packagingindustry #beautyindustry #beautycommunity #beautyproducts #beautypackaging #formulation #skincare #cosmetics #ingredients #makeup #fragrance #beautytech #sustainability #trends #beautyecosystem #packagingtrends #aktivabrandexperiencedesign  

Packaging design as an escape from "wasteland"

Packaging design as an escape from "wasteland"

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