Juan Martín Federico’s Post

Study Finds Clear Link Between Inclusive Practices, Business Success #mediapost #allianceforinclusionofmulticulutralmarketing #multiculturualmarketing #asian #black #hispanic #diversity #inclusion #seeall #plancagency #aimm #ana #pca https://lnkd.in/gkv3suZf

"Representation is just seeing, and relevancy is behavior. I can see people who may look like me in an ad, but without insights or inclusivity of culture (not just people), it means nothing" #multiculturalmarketing #multicultural #inclusion #diversityandinclusion Forbes

Why did I choose to work in inclusive marketing? I don’t think I’ve ever talked about this here before, so here goes… Inclusion is important. I believe that as marketers, we have a responsibility to ensure diverse and inclusive representation in our campaign materials, to help change harmful narratives with the words and imagery we use, and to prioritise accessibility. It’s more than a choice, it’s an obligation. “Exclusion has been deliberately orchestrated. That means inclusion must also be deliberately embedded, righting wrongs and reaching those who have not been considered before.” - Sheree Atcheson Many of the clients I work with have ethics at the core of their organisations and are working to make things better for others. They understand that inclusive marketing builds a stronger connection with their audience as well as shapes brand perception and promotes social equity. *ding ding ding* I get such a buzz from working on intellectually stimulating projects that I also feel emotionally invested in. It makes me excited to get to work. If you are a marketing manager or company director looking for support to change perceptions and build loyalty on social media in an inclusive way, I would love to hear from you! #InclusiveMarketing #SocialMediaMarketing #InclusiveSocialMedia #Inclusion

🌍 Why multicultural inclusion matters in marketing, especially for Gen Z. Antoinette Siu discusses the growing influence of multicultural communities on brand preferences and choices, urging agencies to integrate multicultural strategies into their marketing investments.Read more: https://lnkd.in/ekupfG8G #MulticulturalMarketing #GenZ #Diversity #Inclusion #MarketingStrategy

Diversity isn’t just a buzzword; it’s a game changer in the world of marketing! As someone passionate about digital marketing, I have learned that embracing different perspectives can significantly enhance our campaigns. When we include various voices and experiences, whether through gender, race, age, or ability – we create content that resonates with a wider audience. Here are a few insights I've gathered on the importance of inclusivity in marketing: - 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗥𝗲𝗮𝗰𝗵: By representing diverse groups, we open our doors to new customers. People want to see themselves in the brands they support. - 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Inclusive campaigns foster trust and loyalty. When people feel represented, they are more likely to engage with our brand. - 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻: A diverse team brings a wealth of ideas to the table. This creativity can lead to fresh and innovative marketing strategies. - 𝗦𝗼𝗰𝗶𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Inclusivity isn't just good for business; it’s the right thing to do. As marketers, we have a responsibility to reflect the world we live in. Let’s commit to making our marketing efforts more inclusive. It’s time to celebrate diversity and create campaigns that truly speak to everyone. What are your thoughts on this? #diversitymatters #representationmatters #beyondthebuzzword #authenticconnections #creativitythroughdiversity

As I think back on my multicultural work earlier in my career, I realize that the following principles remain valid. Thoughts? 🌐 Insights into Multicultural Marketing: As the U.S. multicultural advertising landscape prepares for a robust surge—projected to grow by 8% in 2024, reaching an impressive $45.83 billion—marketers find themselves at a pivotal juncture. The kaleidoscope of diverse audiences demands strategic finesse, where authenticity and cultural resonance reign supreme. 🔍 Gen Z Dynamics: Within this dynamic ecosystem, Gen Z emerges as a multifaceted force. This label-averse generation navigates fluidly, transcending conventional boundaries. Their affinity for discovery fuels brand exploration, making it imperative for marketers to curate captivating narratives that resonate. 🌟 The Authenticity Imperative: Authenticity stands as the cornerstone. Brands must align their actions with messaging, ensuring congruence across sustainability claims, diversity initiatives, and cultural representation. Gen Z scrutinizes not just what is said, but how it is embodied—a delicate balance to strike. 🚀 Gender Neutrality: Gender norms dissolve in Gen Z’s worldview. Brands must recalibrate their portrayal, embracing inclusivity and avoiding stereotypes. The canvas is vast, and the brush strokes must be nuanced. 📊 Data Conundrum: Understanding Gen Z’s motivations without confining them to rigid definitions poses a unique data challenge. Insights gleaned must be agile, adaptive, and devoid of preconceptions. 🌎 Our Call to Action: Let us champion cultural fluency. Let us craft campaigns that transcend borders, resonate authentically, and celebrate diversity. Together, we shape narratives that echo across cultures, leaving an indelible mark. 🌐🌍 #Marketing #MulticulturalMarketing #GenZ #Authenticity #Diversity #StrategicInsights

Your annual reminder: it is very easy to festoon an office building with rainbow flags. They're everywhere in the City right now, in fact. It is less easy to create a culture in which every single person feels comfortable and, therefore, able to perform to the best of their ability. We have long known about how organisations can behave performatively and it is still very much a thing; anecdotal evidence is common and I'm quite sure there is detailed research out there. A very cursory glance took me to this, for example: https://lnkd.in/eSef_xKD For me: it would be way better not to order those Pride flags, to leave your office be, if you are not 100% confident that all your leaders strive to create a positive work environment for minority groups including LGBT+ employees. Culture change and leadership development is the place to start, not placing an order for rainbow flags and lanyards. People really do notice the dissonance, y'know. #Pride #HappyPride #LGBT+ #inclusion

Check out this interesting interview with our CEO and Founder, Cheryl McCants (she/her/hers) in CXO Outlook®magazine. #LeadershipInspiration #BeImpactful

An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+ inclusive marketing! The study, “LGBTQ+ Marketing Inclusion,” revealed that marketers believe LGBTQ+ inclusive marketing delivers benefits, including positively impacting brand perception (97%) and increasing brand loyalty (83%). Yet despite a large majority recognizing these benefits, only 55% of marketers actively marketed to or included the LGBTQ+ community in their marketing in the past year! “This report not only provides a snapshot of the current landscape of LGBTQ+-inclusive marketing but also acts as a catalyst, urging the marketing industry to persistently embrace and champion diversity,” said Bob Liodice, CEO, ANA. “The message is clear: there is both a need and an opportunity for deeper inclusion strategies with LGBTQ+ consumers. As the industry moves towards a more inclusive future, those committed to turning these insights into actionable strategies will drive brand engagement and business growth.”! Learn more: https://lnkd.in/dbZsZsTc #lgbtq #advertising #diversityandinclusion

Is the communications industry too middle-class? “What class war is that industry structure going to fight but a bourgeois one?” ... Some of my thoughts are included in this PRWeek UK piece by Siobhan Holt. Think I'm the first person to say "surplus value" in PRWeek, if my searches of the website are to be believed. #PRWeek #class #unionisation #PRagencies #UKcomms #UKpublicrelations