Julia Makhalova-Chi’s Post

This is one of my favorite Zappi AdMiration pieces so far! (Other than Lebron being the cover. 🍀Celtics🔝🍀) This Nike ad "Winning Isn't For Everyone" reignited my inner athlete, and I was reminiscent of the competitive ads we were so accustomed to seeing from athletic brands in the past. When looking at the insights behind the ad, the message and boldness won't necessarily land universally, but finding your target audience (like myself), will connect on a deeper emotional level. For a more in-depth analysis of this compelling ad's performance, check out the blog below! #Nike #MarketResearch #AdMiration #insights #Zappi

To the question, in the new Nike ad, many people seem to instinctively nod their heads in affirmation after hearing the other words uttered after that phrase. While I would argue that the ad is grossly (and hastily, without giving it adequate thought) misunderstood by those who criticize it, there is some blame to be apportioned to the ad's writers too. Allow me to draw from the Bhagavad Gita, to make my argument, for and against the ad. I have five broad parameters to offer my argument *for* the ad: 1. Where is the ad situated? 2. The timing for respect, empathy, compassion 3. Expressed vs. Internal monologue 4. The rules of the game 5. Perspective: audience/viewer/spectator vs. opponent https://lnkd.in/gERJ7jE8 #advertising #marketing #creative #creativity #sports #olympics

Ever notice how Nike stays ahead of the game? Their latest collab with Travis Scott and Air Jordan for the Jordan CJ1 T-Rexx 'Dark Mocha' is a perfect example of how powerful the right partnership can be. They hit the sweet spot between audiences, blending sneaker culture, hip-hop, and sports in a way that just works. Licensed cannabis dispensary owners, there’s a lesson here. Big tech might limit your marketing, but cross-industry collaborations? That lane is wide open. Examples? • Berner turned Cookies into a global brand by linking music and cannabis culture. • Conbud’s Coss Marte connects with fitness enthusiasts who embrace cannabis for wellness. What these moves have in common: shared audiences and authentic partnerships. Whether it’s teaming up with fitness brands, sponsoring live music events, or collaborating on limited-edition drops, there are so many ways to amplify your dispensary without fighting big tech. Let’s talk about it—how are you building connections and telling your story? Drop a comment, I’d love to hear about your wins!

Random item toss was a game on the Tonight Show with Jimmy Fallon that is a great way to tie different brands or themes to an interactive game. So what if Nike wanted to play it at a company conference or sneaker head event? It would be simple to set up. - Nike shoe box - Shoes - Socks - Shoe horns - Nike clothes - other “random” items - Volunteers - Different distances - Some simple rules People throw “random” items from various distances into the shoe box. The further the distance, the more points they get. Using Nike items to toss into a shoe box brings the brand to life. People in the audience can cheer on their friends, encourage each other to choose a different item, etc. Would you play this game? #eventdesign #icebreakers #icebreaker #eventgames #emcee

Interesting contrast in two Olympics commercial spots. First, the Nike "Winning Isn't For Everyone." (https://lnkd.in/edNdZK-q) It starts with a closeup of a child with a nearly demonic look and a voiceover asking, "Am I a bad person?" as Beethoven's Ninth conjures memories of the creepy violence of "A Clockwork Orange" (see: https://lnkd.in/eHGq7GQ8). "I have no empathy," says the Nike voiceover, and then with a chuckle, "I don't respect you... I have no sense of remorse... I have zero compassion." Some may feel it is bold, and counter to the myriad of togetherness cliche spots, and for them may speak to the ruthlessness it takes to rise to Olympian heights. But for others, it gnaws at your gut and conscience that this is a product of our contemporary Zeitgeist: winning at any cost while doling out humiliation and disrespect instead of sportsmanship. Contrast that with the winning-isn't-everything message of the Comcast ad. (https://lnkd.in/ewMbngh5). It is all about sportsmanship, lending a hand to your fallen competitor while "Put a Little Love in Your Heart" plays. This turns out to be a good example of illustrating two opposing worldviews. Nike has chosen to espouse the extreme version of a Hierarchical-Individualist worldview wherein winning is paramount. Comcast has chosen the more Communitarian-Egalitarian view of caring for others, especially when they stumble. No doubt, the surprising edginess of the Nike ad will make it stand out. The more we understand how profoundly differently people are wired, the more their behavior makes sense (it may not be what you approve of, but makes sense in terms of worldview wiring). It turns out we really cannot change that innate wiring, but we can change behaviors. Which would you prefer your child sees and aspires to? (not a trick question).

Spot on! As a proud #Gemini, I’ve always loved trying new things—whether it’s for a minute, two, or a lifetime. It’s about exploring, growing, and embracing change. When I came across Nike’s "Play New" campaign, it immediately resonated with me. #MarketingInsight: In recent times, this trend of embracing imperfection and celebrating effort has been gaining popularity. It shows that inspiring and engaging audiences can be more powerful than focusing on perfection. Nike’s message? Trying something new, no matter the outcome is worth celebrating. It’s not just about performance—it’s about the #JoyOfLearning, experimenting, and evolving. Like a Gemini, Nike encourages exploration and pushing boundaries. Whether you’re a pro or just starting, it’s the effort that counts. Nike also continues to lead with innovation, reminding us that greatness comes from stepping outside our comfort zones. #PlayNew #Nike #GeminiVibes #Innovation #MarketingTrends Enjoy > https://lnkd.in/gayscNrH

In this post I will answer the two questions you have for me.  Answer No. 1: “Yes, I’m loving Reed Smith and I’m happy I made the move.” Answer No. 2: “Yes, I miss Covington." Both of those two things can be true. It’s like wave–particle duality. Sort of. Or maybe it’s not like that. What is that thing called when two things seem irreconcilable, but are not? Anyway, it’s like that. This post is pretty thin when it comes to professional puffery and deracinated lawyers rarely make for compelling social media content. If you’re still reading this, you’re not “networking” on a Monday morning, you’re goofing off.  Here’s how I know.  The video at the link is the greatest TV commercial of all time. It’s basketball themed, and it’s March, so g’head and watch it. And don’t fight me in the comments about whether this 11-year old Nike ad is the “greatest” or simply one of the greatest. It’s a masterpiece of the advertiser’s art, and we can just leave it at that. #generativeAI, #videogamelaw, #esports, #esportslaw, #waveparticleduality, #reedsmith, #covington, #threebodyproblem, #videogames

EP 02 : THE MAKING OF A BRAND - Nike From betting on a rookie to rewriting the rules of sports culture— know how NIKE became unstoppable 😍 Stay tuned for the next episode of Making of a Brand as we uncover more in the coming week! 🛍️💡 Zero9degree Creatives LLP. Abhishek kumar Pushkar Bhardwaj Ritika J. #zero9degreeads #nikestory #makingofabrand #staytuned #nike #storytelling #brandstrategy

When advertising is art and moves people. The best.

THE POWER OF EMOTIONAL RESONANCE. Emotion is currency in today’s market. Nike’s “Dream Crazy” didn’t just talk to their audience; it moved them. By layering themes of defiance, unity, and inspiration, they created a campaign that wasn’t just watched but shared, discussed, and remembered. Understanding your audience’s deepest values can turn your brand into a movement. How are you tapping into your audience’s emotions? —————— We’re sharing our thoughts on what makes campaigns unforgettable so you can create impact too. Follow/Repost if you like it Ignore it if you don’t get it #Emotion #EmotionalMarketing #AudienceEngagement #BrandImpact #DreamCrazy Nike, Dream Crazy 2/5