Julia Gerrits’ Post

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Freelance Sustainable Fashion Communication Specialist | ASN Bank

Myth Busters # 1: Luxury Fashion Is More Sustainable Than Fast Fashion.. 🤔 There's a common misconception that luxury fashion is inherently more sustainable than fast fashion. Here’s the facts: ➡️ For specific brands and products, higher quality manufacturing is the norm. Skilled artisans (in France, Italy) still make exclusive fashion that requires craftsmanship. ➡️ But: much of luxury fashion production actually occurs alongside fast fashion, in the same factories and under similar working conditions. This is partly due to the growth of luxury fashion brands (mainly under younger target audiences), for which they had to speed up production. ➡️ In order to compete with fast fashion, luxury brands have ramped up their collection cycles. From 2 to 8+ collections per year. ➡️ Transparency remains a significant challenge in the luxury sector. Luxury brands are still hesitant to provide supply chain information. ➡️ Luxury brands heavily rely on virgin synthetics, which get blended with 2 or more different materials. This often makes the clothing unrecyclable. ➡️ In pursuit of exclusivity, luxury brands often resort to destroying excess goods. Everything to avoid that their products get a fast fashion reputation! Conclusion: luxury fashion is not necessarily more sustainable than fast fashion. Overall, the bigger the company, the more we need to push for accountability and transparency. Large scale production goes hand in hand with bad working conditions and a big environmental footprint. Luxury fashion brands included!

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Abhimanyu Kaushik

MSc Textile Sustainability | Leeds, UK | Plant Operations and Management | Compliance | YouTube- TexConnect

9mo

Quite insightful, often this a misconception for people who tend to think if they buy luxury they're contributing to responsible fashion. Unfortunately it's not true most of the times. Let me also turn this around to say,"Sustainable Fashion is a luxury for most", the challenge is to make it affordable.

Debs Lewis

Sustainable Fashion Business & Mindset Growth Coach l Helping discouraged fashion entrepreneurs grow a thriving business with confidence l Thrive 1:1 coaching experience £444 l DM for details

9mo

This about says it all Julia Gerrits They tend to get away with it more in the perception of the public; seen as more status and because of this there's an assumption they are a benchmark for everyone else.

Richard Mendham

Director at The Coram Group T/A James Tailoring & Klein

9mo

Also...does the price point make the garment less (Fast) disposable? I would be less likely to part with a Smedley than a Peacocks sweater!

Elizabeth Joy Magalski

✨ Sustainable Fashion Content Creator + Community Builder helping changemakers build careers & businesses in conscious fashion | Conscious Life & Style 🌿 Conscious Style Podcast 🎙 Conscious Fashion Collective 🤎

9mo

So important to unpack this myth!!

Even to make the products more "exclusive", what is not sold during the season is sent to be destroyed in order to maintain the "exclusivity".

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