The state of traffic in the news industry can be hard to swallow at times. With high hopes for 2024, this report dives into what top publishers are doing to fix it. Efforts like diversifying traffic sources, increasing direct traffic, boosting social media presence through short-form content, and cross-channel promotion are expected to help publishers rebound and take control of their traffic by building a robust strategy. Highly recommend giving this report a read!
84% of publishers saw a decline in Google related search traffic last year. Discover the reasons behind these declines and learn how publishers are addressing them in Digiday and Arc XP's "The State of Publisher Traffic: Framing the Evolution and Impact of Search and Referral in 2024" report! Sponsored by Arc XP, Digiday surveyed 115 publishers to understand how shifts in traffic have shaped the industry over the past year and gain insights into what lies ahead in 2024. Gain exclusive access to data-driven analysis and explore key questions like: 🔎 How are publishers navigating the evolving terrain of search and referral traffic? 🔎 What changes have publishers witnessed in traffic patterns, and how have they adapted? 🔎 What strategies are leading publishers employing to tackle emerging challenges? Get the report now! https://hubs.la/Q02yqcDQ0
