In this Beauty Investor Q&A, I spoke with Deborah Benton, Founder & Managing Partner, Willow Growth Partners. Willow Growth is a Los Angeles based, early-stage investor with brands like Bubble, Kosas, Jupiter, LUS Brands, MANSCAPED, Skylar True Botanicals & many more....in their portfolio. Here are a few key points from the Q&A: 1. Investment Criteria: Seeks beauty/wellness brands with $1M-$5M revenue and strong growth metrics. 2. Funding Rounds: Typically leads with $2M-$2.5M investments, sometimes smaller checks alongside aligned leads. 3. Founder Mistakes: Not defining uniqueness, lacking financial knowledge, failing to show values alignment. For the full Q&A & insights on beauty & wellness investment trends, successful founder traits & evolving role of the institutional beauty investors, read the full article here: https://lnkd.in/gSUYtY_p ................................................................... Jump Accelerator: Profitable Growth, Fundraise & Network for women beauty founders Grow to $20M-$50M+ with 0 risk, 10X ROI in short & long-term with 100% doable solutions W/O breaking the bank Together, let’s create “A Woman’s World.” ................................................................... #cleanbeauty #beautyindustry #beautybusiness #skincare #cosmetics #marketing #entrepreneurship
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Founders of emerging beauty brands with growth potential are busy attending events, scouring LinkedIn and sussing out like-minded investors to secure funding, often asking for warm introductions to others. In the tough funding environment, they’re exploring alternative options alongside traditional sources of capital. Investor caution is a huge hurdle to early-stage brands, and founders are doing everything possible to paint a persuasive financial picture to convince investors to part with their money. However, the messages they receive often shift. Yve-Car Momperousse, co-founder and CEO of Kreyol Essence, says, “The year we are scaling one channel is the year investors decide it’s not their focus.” Read more: https://bit.ly/4ggx8i1 #hereforthefierce #beautyentrepreneur #wellnessentrepreneur #beautybusiness #beautynews
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Beauty founder, ever wondered why very few brands succeed & majority don't? Because of “the power law” -Only 4% of the brands cross $1M, and then -Only 0.4% cross $10M, and -The % get smaller as you move $50M-$100M What does it mean? You need to be exceptional to even make it to $1M-$10M “Think Again! -Is your loyalty>40%? -Is your CLV profitable in a quarter? -Does advocacy contribute>30% to new consumer acquisition? -Is your brand truly differentiated? -Are you really flying off the shelves? Fundamentals of innovation growth drive the above. What are these fundamentals? -Tap into a hyper-jump opportunity, emotional transformation, brand idea and positioning that elevate the category -Brand story to fall in love at first sight -Tribe strategy to find, and leverage 6X profitable super fans for advocacy -Exceptional loyalty and advocacy for highly profitable acquisition & growth & then -find your "fit" channel partner first who is invested in your growth -focus on velocity from retailers in a target beachhead market Don’t waste a decade of your life in bitterness, chasing the next shiny object or trial and error. Fundamentals have very little to do with money, resources or distribution. There is a right roadmap to your growth goals. ………… Jump Accelerator: Reimagine roadmap to your end game-Profit goal, Cash fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with the ONLY “fit, full & fully executable solution using first principles” Let’s together create “A Woman’s World.” ................................ 👆 Follow me for counter-intuitive insights & amazing women-founder stories 📚Go start with the free online course on my site! 💰 Pitch 1000s of beauty investors on JUMPURSE, platform on my site #beauty #cleanbeauty #indiebeauty #femalefounder #sustainability #organiccosmetics #branding #digitalmarketing #entrepreneurship #skincare #haircare #founders
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Are YOU an investor searching for the next breakthrough in beauty? A VC fund seeking the next big success story in the beauty industry? Or an ANGEL looking for your next profitable investment in beauty? Look no further... ✨ Introducing scattyzebra ✨ The FIRST premium makeup brand delivering incredible formulas wrapped in unique, bold prints. With over 12 years of experience in the beauty industry I noticed the beauty industry was becoming completely saturated with brands named after their founder with neutral, plain packaging. OUR SOLUTION? BE BOLD. BE BRIGHT. BE DIFFERANT. scattyzebra’s branding, packaging and name are the cornerstones of what sets us apart. Our commitment to quality, creativity, and authenticity sets us apart and paves the way for success in the competitive beauty market. 🚀 Be Part of Our Success Story: We are at this exciting, pivotal pre-launch stage and actively seeking partners and investors to help us bring scattyzebra to market. If you want front row seats to the next brand in beauty I would love to share more details about our vision, product offerings, market opportunity, and growth strategy with you. I am confident that scattyzebra presents a compelling investment opportunity with significant potential for growth and disruption in the market. Please share and tag all investors and get in touch to discuss further. Can’t wait to hear from you, kj@scattyzebra.com #beautyinvestor #investor #consumerinvestor #VCinvesting #nextbrandinbeauty #beautyinvestment #beauty #investments #investor
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🌟 Invest in Debeaut: Unlocking Beauty's Future! 🌟 Ever wondered how successful beauty businesses thrive in a competitive market? The answer lies in the power of social proof! 💅✨ In today's beauty industry, recommendations and real-life transformations wield significant influence. But navigating through countless options and referrals can be overwhelming—until now! Introducing Debeaut—a groundbreaking beauty solution poised to revolutionize the industry! With Debeaut, investors gain access to: 🔍 Authentic Transformations: Say goodbye to superficial filters and hello to authentic results! Experience genuine testimonials and remarkable before-and-after transformations that redefine beauty standards. 👭 Engagement with Industry Insiders: Dive into a vibrant community of beauty enthusiasts and insiders! Gain invaluable insights, tips, and recommendations from industry experts and seasoned professionals. 💅 Confident Investment Opportunities: With Debeaut, investing in beauty's future has never been more promising! Benefit from visionary leadership, strategic planning, and a clear path to market success. Ready to revolutionize your investment portfolio? Join the Debeaut journey today and unlock unparalleled opportunities in the beauty industry! 💼✨ #InvestInBeauty #BeautyInnovation #DebeautRevolution #beautytech #futureofbeauty #BeautyEntrepreneur #BeautyInvestor #InvestmentOpportunity #TechInvestment #InnovationInBeauty #BeautyStartups #InvestmentPotential #BeautyInnovators #FutureOfBeautyTech #InvestingInInnovation #BeautyMarket #InvestmentStrategy #BeautyTrends #InvestInInnovation #BeautyInnovations #TechInBeauty #InvestingInBeauty #BeautyBusiness #BeautyInnovations #InvestmentPotential #BeautyInvestments #TechInnovation #FutureTrends #BeautyEconomy #InvestmentGrowth
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What a Beauty Founder Needs vs. What She Wants? -Her brand needs to stand out, but she wants to educate on better quality -She needs a compelling brand story, but she wants to go viral on social -She needs higher velocity from retail shelves, but she wants to open more doors -She needs to improve loyalty>40%, but she wants to focus on acquisition -She needs advocacy, but she wants quick results from advertising -She needs traction, profits & cash, but she wants funding -She needs to focus on fewer, hero products, but she wants to launch them all & above all, -She needs to know & execute the full roadmap to the end game, but she wants to chase the next shiny object or a 'safer solution in isolation' -She needs to give her consumers "what they want", but She insists on giving consumers "what she thinks they need" Just like for you, the road to giving consumers "what they need" STARTS from "what they want" ................................ Jump Accelerator: Reimagine roadmap to your end game-Profit goal, Cash fuel Profitable growth on the path to $20M-$50M+ for women-led beauty brands with the ONLY “fit, full & fully executable solution using first principles” Let’s together create “A Woman’s World.” ................................ 👆 Follow me for counter-intuitive insights & amazing women-founder stories #storytelling #marketing #entrepreneurship #beauty #beautybusiness
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Are YOU an investor searching for the next breakthrough in beauty? A VC fund seeking the next big success story in the beauty industry? Or an ANGEL looking for your next profitable investment in beauty? Look no further... ✨ Introducing scattyzebra ✨ The FIRST premium makeup brand delivering incredible formulas wrapped in unique, bold prints. With over 12 years of experience in the beauty industry I noticed the beauty industry was becoming completely saturated with brands named after their founder with neutral, plain packaging. OUR SOLUTION? BE BOLD. BE BRIGHT. BE DIFFERANT. scattyzebra’s branding, packaging and name are the cornerstones of what sets us apart. Our commitment to quality, creativity, and authenticity sets us apart and paves the way for success in the competitive beauty market. 🚀 Be Part of Our Success Story: We are at this exciting, pivotal pre-launch stage and actively seeking partners and investors to help us bring scattyzebra to market. If you want front row seats to the next brand in beauty I would love to share more details about our vision, product offerings, market opportunity, and growth strategy with you. I am confident that scattyzebra presents a compelling investment opportunity with significant potential for growth and disruption in the market. Please share and tag all investors and get in touch to discuss further. Can’t wait to hear from you, kj@scattyzebra.com #investors #beautyinvestor #preseedinvestment #angelinvestors #consumerinvestor #investmentopportunity #beautybrand #thenextbrandinbeauty #investor #beautybrand #preseedinvestments #investmentopportunity
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Unlock Your Business Potential with a Blend of Passion and Smart Marketing! 📈 Estée Lauder was more than just a name in the beauty industry; she was a trailblazer, an innovator, and an entrepreneur who transformed the cosmetics world. ✨ Starting with the knowledge passed down from her uncle, Estée created homemade beauty products and sold them to friends and family. Her journey from a modest beginning to launching her own cosmetics empire, starting with just four skincare products, is nothing short of inspirational. 🛍️ What truly set Estée Lauder apart? Her brilliant marketing strategies coupled with her unwavering commitment to quality. She mastered the art of personal demonstrations, directly engaging with customers to build trust and loyalty—a cornerstone of her enduring success. ✨ Takeaways for Small Business Owners: ▶ The power of personal connections ▶ Innovative marketing tactics ▶ Commitment to high-quality products Estée Lauder’s entrepreneurial spirit has shattered glass ceilings and set new standards. She became one of the wealthiest self-made women, leaving behind a legacy that continues to inspire. 💅 ✨ Imagine what combining passion and smart marketing strategies can do for your small business. 💬 DM us to explore how you can take your business to new heights! #SmallBusiness #Entrepreneurship #Marketing #BusinessGrowth #Innovation #Inspiration #BusinessWomen #EstéeLauder
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𝗕𝗲𝗮𝘂𝘁𝘆 𝗶𝘀 𝗕𝗮𝗰𝗸 𝗶𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀! 💄 The beauty industry is experiencing a major resurgence. Q3 saw a significant uptick in deals, especially for growth-stage companies. This is a testament to the industry’s resilience and the increasing appetite for innovative beauty solutions. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: ✴️𝗔 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝗴𝗿𝗼𝘄𝘁𝗵 𝗱𝗲𝗮𝗹𝘀: Early-stage brands are gaining momentum. ✴️𝗔 𝗽𝗿𝗼𝗺𝗶𝘀𝗶𝗻𝗴 𝗼𝘂𝘁𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿: YTD deal activity is on the rise. ✴️𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵: Multiple categories, including haircare, wellness, and men’s grooming, are driving the market. Swipe to learn more about the numbers and trends shaping the future of beauty. #beautyindustry #beautydeals #investment #M&A #beautytrends #innovation #startup #venturecapital
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There's a unique kind of joy that comes from doing what you love—especially when it allows you to collaborate with some of the most innovative minds in the industry. Today, I had the pleasure of spending time with one of my favorite skincare brands, led by a phenomenal female entrepreneur who's making waves in the bodycare market. As we delved into shop talk, discussing industry trends and envisioning the future, I couldn't help but feel a profound sense of gratitude. Not just for the opportunity to work closely with brands that are reshaping our perceptions of skincare, but for the shared moments of inspiration that fuel our collective journey. In a candid moment of connection, she snapped a photo of me. It was unscripted, genuine—a perfect encapsulation of the day's energy. This image, serves as a reminder of why I embarked on this career path.It's not just about the products or the market share; it's about the stories, the passion, and the people behind the brands. To all the entrepreneurs out there making their mark, know that your efforts do not go unnoticed. You are the heartbeat of innovation and the architects of change. As I reflect on today and look forward to the future, I'm filled with excitement for what's to come. The beauty industry is evolving, and I'm so grateful to play a part in it! #skincare #bodycare #entrepreneurship #Innovation Twincraft Skincare
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I hate to say this but beauty founders rarely know how innovative they are? There are 3 types of innovation stopovers for beauty brands, From left to right -Stopover 1: Either you claim to offer higher quality but provide the exact solution to the same problem as other beauty brands -Stopover 2: You offer a new solution to the same problem solved by other beauty brands -Stopover 3: You solve a unique problem, unsolved by anyone else For benefits, challenges, examples & to find how innovative is your beauty brand, read the full article, link in first comment. ……….. Jump Accelerator: Reimagine Growth-Profit goal, Cash fuel Profitable growth for women-led beauty brands with a “fit, fundamental & fully executable solution using 1st principles” Let’s together create “A Woman’s World.” ……….. 👆 FREE ONLINE COURSE via the website link above! 🌅 Follow me for counter-intutive insights on growing your beauty brand & female founder stories #beautytrends #innovation #entrepreneurship
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