Why the rose…🌹…?
The rose, especially the red rose, has been a symbol of love and passion as far back as ancient Greek and Roman times, associated with the goddesses Aphrodite or Venus. During the Victorian era, the practice of sending flowers to express emotions became popular, with different flowers and their colours conveying specific messages. The red rose, with its deep, vibrant colour and delicate petals, emerged as the quintessential symbol of deep love and affection.
As Valentine’s Day evolved into the celebration we know today, the rose took center stage in this exchange of love tokens. From a single stem to a lavish bouquet, roses are a Valentine’s Day staple, their image and form replicated in countless cards, decorations, and gifts.
And here’s where Intellectual Property comes into play: the commercial cultivation of roses, including breeding new varieties, is a sophisticated industry that relies heavily on plant breeders rights and trade marks. These legal protection measures ensure that the developers of new rose varieties (offering unique colours, scents, and bloom types) can safeguard their variants and potentially reap the rewards of their horticultural innovations.
So, as you admire a beautiful bouquet or select a rose-themed gift, remember the role of IP in nurturing the symbols of love we hold dear…🌹
If you want to know more about intellectual property and our firm’s love of innovation, contact STEYN IP®.
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Such a beautiful way to celebrate the season! 🎄✨ Jurlique’s commitment to natural beauty and mindful giving makes these gifts truly special. 🌿 Here’s to spreading joy and care this holiday season—with a touch of nature’s magic! 🎁💚