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Luxury fashion and mass market are evolving—and in some ways, getting closer to each other. Clare Waight Keller, who revived GIVENCHY Haute Couture, led Chloé to a resurgance, and recently joined UNIQLO's new creative director, weighs in on why. "A huge part of that is social media," Waight Keller told me. "Literally, you could talk to an 8-year-old and they would probably know the name of a luxury brand today. Certainly, in my era, that would never have happened. I would have no idea. Maybe Chanel. "That’s also to do with what you see around us now. There’s digital billboards everywhere. You’re being bombarded, certainly. There’s celebrities, there’s musicians, tennis stars; everybody is involved in fashion now. There’s obviously a kind of glamor that’s very much attached to that, but it really shows that luxury has become a very, very big business." Increased awareness leads to broader consumer appetite for these rarefied brands, which mass market taps into by bringing in those talents. (Think Gap x Zac Posen, or shorter term collabs.) "What’s interesting about working with people like myself or Jonathan [Anderson] is that we really have a different approach," says Waight Keller. "We come from a principle of design that could be considered extremely high luxury. We’re bringing our knowledge and techniques to a bigger audience." More fashion analysis from my interview with Clare:

Luxury and Refinement: The Essentials of High-End Formal Fashion High-end formal fashion represents more than just a style choice it's a statement of sophistication, taste, and status. In a world where first impressions often matter most, the importance of selecting the... [...] #Lifestyle&Fashion #Formalwear #HighEndFashion #Luxuryfashion #SophisticatedStyle Read more... https://lnkd.in/dF8sVvSF

Timeless Elegance: The Enduring Appeal of Classic Fashion Classic fashion is a style that transcends fleeting trends, offering a sense of elegance and sophistication that remains relevant through the ages. It is characterized by simplicity, quality, and versatility, allowing individuals to dress with confidence and grace without the need for constant reinvention. The enduring appeal of classic fashion lies in its ability to >>> Read more

Investing in luxury apparel goes beyond merely owning clothes; it’s about curating a wardrobe that reflects your style, elevates your lifestyle, and offers enduring value. Designer apparel has long been synonymous with luxury, sophistication, and timeless elegance. Unlike fast fashion, which caters to fleeting trends, designer fashion embodies enduring value that transcends seasons. Tap the link below to discover a wardrobe that stands the test of time in both style and value. #Sàwai #SàwaiBlack #Concierge #LuxuryConcierge #LuxuryLiving #Lifestyle #LuxuryLifestyle #LuxuryLifestyleRedefined #LuxuryApparel https://lnkd.in/gSPxy-RY

A New Era in Fashion for 2025 The fashion industry is undergoing an exciting transformation, shifting from minimalism and “quiet luxury” to individualism, craftsmanship and personal style. This year, it’s all about unique expressions and sustainable, long-lasting designs - a refreshing move toward a more thoughtful and creative future in fashion. According to an article by Vogue Business, these values will define the key trends for 2025, as the industry moves beyond algorithmic sameness to embrace originality and intentional design. Check out the article here: https://lnkd.in/dMZjHYFA What are your thoughts on this shift? Share your insights in the comments!

From Vintage to Modern: How Eclectic Fashion Defines Individuality Eclectic fashion is a bold, expressive style that combines elements from different eras, cultures, and trends to create a unique, personalized look. It is a celebration of individuality, allowing people to break free from the constraints of conventional fashion norms and embrace a more creative approach to dressing. The beauty of eclectic fashion lies in \[POST_TAGS\] \>\>\> Read more

HIJABHOOJUP: EMBRACING TRADITION WITH CONTEMPORARY STYLE In an ever-evolving fashion landscape, certain brands stand out for their ability to blend tradition with modernity. Hijabhoojup is one such brand, redefining modest fashion with its innovative designs and commitment to cultural heritage. This article delves into the story of Hijabhoojup, its unique approach to fashion, and its impact on the global modest fashion scene. https://lnkd.in/eFdMaTwq #HIJABHOOJUP

Sooo... 33% of Pharrell’s Louis Vuitton Menswear collection has bag charms. Let’s talk about it.🧳 Louis Vuitton's F/W 2025 Men's Collection, titled "Remember the Future," took on Paris for Men's Fashion Week a week ago, and there’s A LOT of bag charms So, what’s the story here? Timeline: ↳ 1980s: Jane Birkin starts personalizing her iconic Hermès bags with charms, scarves, and trinkets (the Hermès bag is named after her).👜✨ ↳ 2024: Pinterest searches for bag charms are up 274% year-on-year (Edited).📈💻 ↳ 2025: Pharrell reintroduces bag charms to the Louis Vuitton runway, with 1/3 of the bags showcasing them (Vogue Runway).🧳🧍♂️ So, why bag charms? They feel personal, playful, and approachable: a way to make individuality in a world dominated by fast-moving micro-trends. On platforms like TikTok, the “Jane Birkinify” trend is booming, with millions of posts showcasing customized bags. Brands like Miu Miu, Coach, and Balenciaga are doubling down, offering charm-heavy bags as a new gateway into luxury. Bag charms are more than just decoration. They’re: ✔ An accessible entry point to luxury ownership ✔ A way to keep up with evolving aesthetics ✔ A tool for self-expression in an increasingly trend-driven world And honestly? They’re just fun.

From Runway to Real Life: Incorporating Classic Fashion into Your Everyday Look Classic fashion is all about timeless pieces, simple silhouettes, and enduring elegance. While runway shows often feature extravagant, cutting-edge styles, the core of fashion remains rooted in classic looks that transcend trends. Incorporating these pieces into your everyday wardrobe is not only a way to embrace sophistication but also to create a versatile and sustainable >>> Read more

Do you want to make your luxury fashion copy feel more personal? Then don’t just focus on exclusivity. Highlight hidden frustrations your audience has with mass-produced fashion. Luxury buyers aren’t just looking for high price tags - they’re looking for solutions to frustrations they’ve encountered with mainstream fashion, like fit, quality, and uniqueness. Here's an Example 👇 We all know about exclusive, high-end brands… but what if the real reason people feel unsatisfied with their wardrobe is because of mass production? I used to think luxury was just about the label - until I learned about the difference in quality between mass-produced and artisan-made fashion. Mass production leads to inconsistencies in fabric quality, stitching, and fit, leaving you with clothes that never quite feel right. That’s why every piece in Bella Plush’s collection is handcrafted by expert artisans, ensuring quality, fit, and durability that mass-produced fashion can’t compete with. It wasn’t that other luxury brands weren’t stylish - it’s that they couldn’t provide the craftsmanship and attention to detail that Bella Plush does. If you’re tired of paying premium prices for clothes that don’t feel truly unique, check out Bella Plush below!