Just Attend - The Award Winning Event Management Platform’s Post

Micro events at trade shows… it’s been nagging at me for a while and I wanna chat it out/learn with the pros (aka YOU!) here… Everyone’s all in on micro events these days. Intimate dinners and side event cocktail receptions. They’re a big hit and appear to be a massive ROI. They’re a place to really dig in and foster deep relationships with partners, prospects and current clients. I see the immense value as do most of the people in my sphere (here). So… my gut is asking…. What happens to trade shows/events when enough exhibitors realize they can forego the big expensive multi-thousand dollar booths and all the over the top design expenses in favor of a few side events for [potentially] greater impact at a lesser cost? Since I’m hardly ever really on the exhibit side of things (it’s been a while and I didn’t know then what I know now), I’m curious if this of any real concern for trade show hosts? Am I overthinking it? Will trade shows forge on despite the ability/availability to simply show up at the conference, peruse the show floor, reach out to prospects in advance and host a dinner instead of going all out on a booth? Is it fair to those who DO go all out with booths for people to essentially take advantage while letting them carry the cost of the event? Do we care? Is this a stupid question? Educate me #eventprofs 🥰 PS my reg brain of course has all sorts of thoughts about digging in to the attendee profiles to capture/differentiate these types of registrants during the process but that might be a discussion for another day…

Great insight by Lisa Plummer Savas on key value drivers for trade show exhibitors in 2024! When exhibitors were asked how they measure the value their organization receives from exhibiting and sponsoring, 67% said quality of leads in 2024, compared with 63% in 2023. Other measures of success include: actual sales (51%), number of leads (50%), potential sales (42%), number of meetings/business connections (32%) and traffic to exhibit as a result of sponsorship (10%)." Lead quality remains the No. 1 measure of success, even more than last year. https://lnkd.in/geYHi94D

Do you feel like a lone pup when preparing for events? Don't worry, Tino does sometimes too 🙈 When it comes to planning an event, leave the heavy lifting in the hands (or paws) of someone you trust. Our events team handles everything, such as: 👉 Venues 👉 Logistics 👉 Budgets 👉 Schedules and more Whether it's a tradeshow or yacht party, we'll ensure a seamless experience. Have an event coming up? Let's talk about your vision and how we can help 👉 https://loom.ly/Kr9dKu8

How do you make the most of event industry attendance? 5 top tips in making the most of your time. With both International Confex and The Events Production Show coming up in late February and early March at Excel shortly, here's 5 top tips to make the most of your event industry attendance. 1) Have an objective for attending: Do you want to network, learn, understand new technology, look for work? 2) Research the agenda and exhibitors What are you looking to attend and who would you like to meet? 3) Set up meetings before you go Reach out to people you want to meet and set up meetings there before you go or let them know you'll be dropping by their stand, it'll help make you feel more at ease on the day. 4) Engage on social media Share what's been useful for you and engage with event hashtags. 5) Follow up Ideally within 24 hours engage with the people you met. #eventindustry #networking #events #conferenceplanning

Check out this article from TSNN which features a report by Freeman Company, a tradeshow industry operator that is detailing 2024 attendee behaviors, with key data points, and tips for how to strategize to achieve event success! TSNN - Trade Show News Network is the leading media channel for trade shows and events in our nation.

Do you already want valuable tips for your BOE trade fair visit? 🤩💥🚀 Then we have the perfect webinar for you, which you should definitely attend: 

The first impression at your event is crucial. Learn how to master the registration and check-in process with these essential tips for event planners. ➡️ https://everwall.to/sze #EventProfs #EventPlanning #ProfessionalEvents #CheckInTips #EventManagement #AttendeeExperience

Closing Sunday! Final call for events organisers keen to benchmark their performance and understand sector trends via the Collingwood and SISO events industry survey. Do you agree that delegates are being more selective about which events they attend? (So far, 44% of respondents strongly agree this is the case.) Are you also finding that sponsors are looking for quality leads / connections over quantity? (45% strongly agree.) Share your views and let us know. Link in the comments.

The biggest event in Germany for event planners is the first on 2025 calendar. BOE INTERNATIONAL will take place from January 15–16, 2025 in Dortmund. I’ve teamed up with Cvent DACH to bring you the best guide on how to make the most of your BOE experience. Joining me will be Eva Mengeringhausen, Christiana Müller and Philipp Aring to share best tips for attending. We’ll cover: 1. Effective networking: How to maximise connections before, during, and after BOE. 2. Navigating the venue: Tips on getting there and moving between exhibition halls and educational sessions. 3. BOE Don’ts: Why it’s important not to overbook yourself and how to leave room for spontaneous connections. 4. Must-attend educational sessions: We’ll highlight unmissable sessions and why the speaker lineup is a standout. 4. Q&A: We’ll leave time for your questions. What’s in it for you? - Discover must-attend sessions - Learn what’s trending on the show floor - Get actionable strategies for maximising ROI on your attendance When and where: 📅 Thursday, 14 November 2024 🕛 12pm 💻 Online (link in bio) See you there!

Expos & Trade Shows – Go with a plan. Before you sign up to go to an Expo (which we highly recommend), take some time to research the show, events, and booths. If you have specific projects or problems that you are working on, having an itinerary of what you want to see will improve the success of finding the right contacts and solutions. However, leave a little slack time in your schedule to wander a bit through the booths. You will often stumble across a solution for something you weren’t thinking of.