Justin Laborde, Ph.D.’s Post

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/gwzgXZPY #SuperBowlLVIII

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/d7EXEvAr #SuperBowlLVIII

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/eGKcP5et #SuperBowlLVIII

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/gafgSr_t #SuperBowlLVIII

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/eNW8PAxg #SuperBowlLVIII

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Last week's frenzy of LinkedIN appreciation for advertising greatness wrapped around and inserted into the American Football Super Bowl event, led me to a throwback to outstanding business-to-business work from WorkDay on their "Rock Star" campaign from last year. Ozzy Osbourne 😁 "I've done my share of bad things....also your share of bad things". I'm risking a Youtube link on my post here, so, if you like this ad/post, please like and comment to counter the inevitable algorithm downvotes.... https://lnkd.in/gdFB_ym2   #marketing #digitalmarketing 

Advertising campaigns are strategies planned and executed by companies, organizations or individuals with the objective of promoting a product, service, idea or brand through various media, such as television, radio, Internet, written press, billboards, social networks, among others. 📻 📺 📰 👩💻 These campaigns usually have specific objectives, such as increasing sales, creating brand awareness, changing the attitudes of the target audience, launching a new product or service. The other day, due to a topic we saw in class, I was looking at what had been the most viewed ads so far this year and one of them was this one❗ The ad features actress Scarlett Johansson and former NFL players Dan Marino, Terrell Owens and Bruce Smith in a lab with M&M'S characters, admiring the M&M'S Almost Champions Comfort Ring, the first of its kind, and laughing about the feeling of being "almost champions". 💡 From my point of view, the ad uses M&M'S signature humor and the power of fun to create a world where everyone feels they belong, uniting this star-studded group in a way only the brand can. What was your impression of the ad? #Advertisingcampaigns #Marketing #Imagination #Originality

SportsDataIO is thrilled to share the latest updates to our Aggregated Odds Service! 🏅 Deeper Coverage: From traditional markets to unique player props, we've greatly expanded our market offerings. 🌐 More Sporting Leagues + Sportsbooks: Our commitment to global coverage continues with the inclusion of more sportsbooks and leagues around the world. ⏰ Lower Latency: SportsDataIO continually optimizes its products to support lightning-fast updates, to capture and deliver data in real time. Learn more about SportsDataIO's Aggregated Odds Service on our SportsDataIO Resources page. https://lnkd.in/gUtjtYZu #sportsdata #sportsbetting #data #sportstech