Justin Papps’ Post

View profile for Justin Papps, graphic

Partner, Sayers Customer & Brand

Is this the best customer experience in Australia? As someone who spends their days looking at how a company connects with customers through the brand, marketing, comms and experiences, it takes a pretty amazing experience to blow me away. One organisation that I think is the absolute 'best of the best' is www.lifeblood.com.au. The team at the Australian Red Cross Lifeblood team do three things amazingly well: their brand is single minded in its purpose and value proposition; the experience of registering and donating blood is so easy; their comms are second to none - right down to letting you know where your blood donation is going. Tick. Tick. Tick. Above all this, the work they do is so important. As someone who has had family members rely on donations (I need to make about 30 to square the ledger... 27 to go), anyone who can should really consider giving blood. Do it for the warm and fuzzies, do it to help someone else... and brand nerds should do it because you will see what I mean about amazing customer experience from end-to-end. Well done Australian Red Cross Lifeblood. I love your work on a whole bunch of levels. See you in a few weeks for the next donation. 👍

Australian Red Cross Lifeblood | Home

Australian Red Cross Lifeblood | Home

lifeblood.com.au

Madeleine Robertson

Director, Customer Experience at NSW Trustee and Guardian

8mo

Totally agree- one of the best customer experiences and connections I’ve seen in a long time. The team have done great work and it is such a pleasure to experience. I’m up to a meagre 13 donations so also a long way off some of the donor legends but every drop counts as they say and I support encouraging anyone who can to donate.

To view or add a comment, sign in

Explore topics