Justin Some’s Post

🏈 The NFL returns today, but the conversation has been building all summer. Using Sightly’s AI-driven Brand Mentality® platform, we’ve identified key fan personas and the moments that matter most to them. From fantasy football strategies to intersections with celebrity culture, each audience tunes in for different reasons. Check out how brands can lean into these conversations and connect authentically with the diverse NFL fanbase. Visit our website to learn more. https://lnkd.in/eK7MggjN #NFLKickoff #BrandMentality #AudienceInsights

The Super Bowl isn't just about sports—it's a prime time for brands to shine. But which ads truly resonated with viewers? Thanks to Qloo's popularity score—rooted in social engagement, web sentiment, and consumer reviews—we've identified which brands soared and which stumbled in the week following their Super Bowl ads: 🚀 Top Gainers: ▶ Kia leapt +282 spots with its heartwarming EV ad. ▶ E-trade surged +265 places, thanks to its iconic babies. ▶ State Farm & Hellman's both climbed +264 spots with star-studded commercials. ▶ Dunkin' jumped +100 spots, warming hearts and cups. 📉 Notable Drops: ▶ FX fell -131 spots after its Shōgun series ad. ▶ Uber Eats dropped -127 spots amid controversy. ▶ Nerds & Lindt Chocolate declined by over 120 spots each. ▶ Starry by PepsiCo dipped -111 spots after its debut Super Bowl ad. #SuperBowlAds #CulturalAI #MarketingInsights #QlooData

These are excellent insights from an audience brainiac, Katherine Cook! I'm adding a simple SEO trick that 98% of enterprise brands in the Super Bowl will sleep on. Upload that Super Bowl commercial to YouTube/social channels and optimize it for "[brand] Super Bowl commercial" + other relevant qualifiers like the celebrity name or product. Even better, add it to your website with some "behind the scenes" content with a CTA to push folks further down the funnel. So many large brands sleep on this simple optimization, leaving it up to random YouTube channels to rank for the terms, stealing your rightful traffic and opportunity to push folks further toward conversion. #seo #marketing #youtubemarketing #superbowllviii

Super Bowl Sunday landed a legendary win for Taylor Swift’s Boyfriend’s team… Without even saying the name of the Kansas City Chiefs Tight End who helped to take the game to its glory, your mind was most likely already laser focused on Travis Kelce and Taylor Swift, the ‘It’ couple of the moment, who brought a different perspective to Super Bowl LVIII. 🏈🇺🇸🎉 💗 But - What did this obsession with this power couple mean for the Super Bowl Ads? 💗 Super Bowl ads have been filled with beer, snacks and automobile advertisements since its beginnings: typical for the target audience of an NFL game. While this year’s game was filled with ads from a new category: beauty and cosmetics… 🏎️💨🍺🌭 The “Taylor Swift effect” created a unique opportunity for advertisers in the beauty and cosmetics industry to reach their target audience in an unconventional way. With an estimated 123.4 million viewers watching the game, we think utilising the most notorious commercial break in television because of buzz surrounding a celebrity couple is an innovative way to bring a new awareness to a product! 🌹 Happy Valentines Day from Squid Social 🌹 #superbowl #valentinesday #artists #squid #squidink #graphicdesign #design #logodesign #branding #banners #brochures #flyers #leaflets #smallbusiness #localbusiness #shoplocal #norfolk #kingslynn #norfolkdesign #norfolkprinters #photoprinters #mediaagency #advertising #marketing #digitalmarketing #facebook #instagram #x #threads #socialmedia

No big Super Bowl Ad budget? No Problem. You don't have to spend millions of dollars on a 30-sec Super Bowl ad to capitalize on the excitement around one of the biggest sporting events in the US market. The trick is finding a relevant connect to the Super Bowl that ties into your brand. Unique ways brands are leveraging big game fever without spending a fortune: 1) Offer a game day special discount 2) Fan experiences/watch parties 3) Game day contests and giveaways 4) Share unique research facts - 1.45 billion chicken wings consumed! 5) Announce a new product or service that's relevant to fans - new buffalo chicken mac n' cheese nachos. And if all of the above fail to capture more audience eyeballs...show a picture of a famous singer who's dating a football player! Here's to an exciting game between the 49ers and Chiefs. And some amazing commercials. Cheers! #superbowlads #marketing101 #brandawareness

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/ebFx7_5Q #SuperBowlLVIII

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/eNW8PAxg #SuperBowlLVIII

Guideline, which captures actual agency investment from the six major U.S. holding companies as well as most of the large independent shops, the average unit cost for the three Thanksgiving Day games on CBS, Fox Corporation and NBCUniversal works out to nearly $1.5 million per each 30-second spot. That marks a 16% increase from last season's rates. While the Fox Corporation broadcast is the most expensive Turkey Day buy, Guideline does not publicly disclose each network's individual rates. Suffice it to say that the three National Football League (NFL) partners stand to make a killing on Thursday, and when Amazon Prime's Black Friday stream and the Sunday lineup of broadcasts are tossed into the holiday mix, the league's key rightsholders can expect to walk away with some $570 million in ad revenue. (The average rate for a single unit across this Sunday's National Football League (NFL) slate is a hearty $576,000 a throw, up 11% versus the year-ago period.) NBCUniversal, for its part, will be raking it in all the livelong day, commanding an average unit cost of $900,000 for its broadcast of the 97th Annual Macy's Thanksgiving Day Parade #sportsbiz #sportsmedia #nfl #thanksgiving #macysthanksgivingdayparade #fox #amazon #cbs #nbc #sponsorships #brandedcontent #mensio #hive

#SuperBowlLVIII was the most mediatized NFL final to date – in no small parts thanks to #TaylorSwift. As the data shows, it was her influence that led the Kansas City Chiefs to a small advantage in online news coverage leading up to the game compared to the San Francisco 49ers. And while trailing behind, #BigGameAds and the #HalftimeShow put celebrities like #Beyoncé or #Usher into the spotlight. With a cost of over $200,000 per-second for an ad slot during the super bowl, it has become all the more important for advertisers to base their communication on data-based insights and a true understanding of the media. This year, this was once again proven by Verizon, Uber Eats and State Farm generating the most buzz through their ads. Read the full insights in our analysis 🏈 All data was gathered with pressrelations NewsRadar®. #knowledgediscovery National Football League (NFL) #superbowl #insights

Which advertisers scored a touchdown in Super Bowl LVIII, and who left us wanting more? 🏈 We ran 67 ads through our LINK AI creative measurement solution and found that only 12 ads reached “top performer” status among priority Super Bowl measures: Impact, Power and Enjoyment. See who got it right, as well as in-game advertising trends, what consumers are looking for, and the impact of advertising during the Big Game in our Super Bowl 2024 Creative Effectiveness Report: https://lnkd.in/d7EXEvAr #SuperBowlLVIII